PPC Digital Marketing, social media

SHILPA

MITTAL

BU-***, Pitampura, Delhi, Delhi **0034 (H) 971-***-**** ******.******@****.***

PROFESSIONAL SUMMARY

Result-focused Media Planner with a thorough understanding of Pay per click marketing, Google Adwords and other PPC platform, content creation, basic social media & other Digital marketing strategies.

Excellent at juggling multiple tasks and working under pressure. SKILLS

Proficient with Google Adwords platform

SearchAds 360 Platform

Strong Communication skills

Content Creation

Paid Search Marketing

Ability to multi-task

PPC Optimisation

WORK HISTORY

OCTOBER 2018-CURRENT

Paid Search Media Planner Publicis Sapient Gurugram, Haryana

Launching and optimising PPC campaigns.

Running PPC campaigns and monitoring paid search budgets.

Tracking KPIs and producing reports for management

Keyword search and selection with audience targeting.

Creating budget tracker via Excel and using web query via SearchAds 360.

Writing attractive and concise copy for adverts.

Suggesting and developing new campaigns.

Working on Bing Interface(both Platform and Bing Editor )

Maintaining good relationship with stakeholders and clients.

Working on SearchAds 360, Adwords Editor.

APRIL 2017-SEPTEMBER 2018

Internet Marketing Executive Virtual Employee Pvt. Ltd. Noida, UP Proven ability to drive sales gains and increase brand awareness. Results include:-

Created several videos and contents that drove enormous web traffic.

Drove significant increase in web traffic for a client through Pay per click campaigns.

Drafted and managed print and online communications designed to promote company brand, image and values (In-house)

Managed project deadlines and monitored milestones through completion stage. JUNE 2014-AUGUST 2014

Summer Intern Indiabulls Ventures Limited New Delhi, DL

Worked directly with the manager to learn the techniques for Online share Trading.

Responded to customer requests via telephone and email. EDUCATION

2015

MBA: Marketing & Finance

Delhi Institute of Advanced Studies - DIAS, Delhi, DL 2013

B.Tech: Engineering (IT)

B M Institute Of Engineering & Technology, Sonipat, HR 2008

Higher Secondary: Science

St. Margaret Sr. Sec. School, Delhi, DL

CERTIFICATIONS

AdWords Search Certification

AdWords Fundamentals

ASP.NET Certification from CMC Tata

Adwords Display Certification

HOBBIES

Music - Listening and Singing

Travelling - Exploring New Places

Sports - Running, Exercise

Socializing - Volunteer Work and Meeting People

Reading

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