Social Media Assistant

YA-HSUAN CHENG

*** ********* ***, ******, ** ****5

702-***-****/ ****************@*****.***

LinkedIn: https://www.linkedin.com/in/ya-hsuan-cheng-ariel0122/ Experience

TALBOTS

PR Intern January 2019 – Current

• Managing and assisting social media advertising and satellite media tour for Oprah Magazine and Talbots collaboration

• Monitoring press coverage daily including all social media platforms

• Creating weekly and monthly monitoring reports of social media campaigns

• Utilizing Meltwater and Fohr for influencer search and national press research

• Organizing and scheduling social media content calendars

• Using TV Eyes, ROI, and KPIs to track and maintain the success of campaigns

• Organizing bloggers and influencers mailings and requirements through social media

• Supporting special projects such as launches, events, and gift guides

• Creating unique and custom posts for social media posting SEVENTH HOUSE PR

PR Intern September 2018 - December 2018

• Organizing media events, fashion shows, and social media schedule content calendars

• Merchandising Seventh House Showroom and samples through Fashion GPS

• Searching and scanning new influencers for company’s corporations and collaborations

• Connecting, communicating, and responding magazine stylists' requirements

• Brainstorming for brands’ media pitches and outreaches

• Reporting brands’ progression and condition with fresh cultivating ideas monthly

• Handling schedules for messengers to send and pick-up samples from editors and stylists MAX WARBURG COURAGE CURRICULUM

PR and Social Media Intern January 2018 - September 2018

• Creating unique and custom posts for social media posting

• Promoting curriculum programs and services through media outreaches and social media advertising

• Leading day-to-day administration of social media departments to attract potential program participants and donors

• Arranging programs and events on social media to keep up the contact between the organization and the public

HIROSE LTD

General Communications and PR Assistant October 2014 - June 2015

• Coordinating and executing media events

• Developing internal and external correspondence including press releases and media advisories

• Working collaboratively with team leaders to enhance communication to achieve team goals

• Editing media pitches as well as preparing presentations for the organization

• Responding to emails and social media regarding business issues, questions, and requests

• Implementing social media tools in order to promote products and achieve the sale numbers Education

Northeastern University Boston, MA

Candidate for Master of Science Degree in Corporate and Organizational Communication June 2019 Concentration in Public Relations and Social Media Ming Chuan University Taipei, Taiwan

Bachelor of Risk Management June 2015

Major: Risk Management

Summary of Qualifications

Skills: Proficient in Microsoft Word, PowerPoint, Excel, Fashion GPS Language: Native Mandarin, Fluent English, Beginner French

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