DIRECTOR – SALES & MARKETING
A goal-oriented and resourceful sales and marketing manager with a successful record of exceeding sales goals and objectives. Fosters long-term relationships with multiple parties to ensure continued business. Identifies issues and creates solutions to promote and enhance success. A dedicated leader who positions an organization to meet the demands of high growth and increased market share.
AREAS OF EXPERTISE
Key Account Management
Training & Development
Directly sold a new product offering to the Regional Vice President of Walmart, securing product introduction for all stores within the region, achieving $5,100,000 in incremental sales.
Executed sales presentations to Market Managers within multiple regions and districts, enabling the sale of Oberto Jerky Pallets earning $180,000 per market, in 24 markets.
Managed the merchandising budget for the Southern California region, utilizing money to drive incremental dollars that exceeded national program levels of 111.5% growth.
Kroger Company Fort Wayne, Indiana 2016 – Present
Operations Assistant Store Manager
Assist the store manager in leading teams in the planning, implementation and execution of merchandising and operating initiatives. Develop action plans, and communications to all store associates on performance and results.
Achieved/exceeded weekly, period, and annual sales, wage budgets and profit budgets, as well as other targeted goals (e.g. safety, shrink).
Demonstrates inclusionary leadership by supporting the efforts of the Division Cultural Council.
Assist in building a proactive and productive relationship with union representatives and business agents, if the store is covered by a collective bargaining agreement.
Assist the store manager in staffing, reducing turnover and increasing retention.
Service Corporation International (SCI), Mission Viejo, CA 2016 - 2016
Pre-Planning Advisor (Sales Representative)
Assisted families in providing pre-planning funerals, cemetery burials, or cremation arrangements in advance which allowed them to have peace of mind, so that they can celebrate their loved one's life.
Created sales presentations. Adept in networking via CRMs and presenting informational seminars.
Provided caring assistance to families in their time of need with compassion and service excellence, honor veterans, public servants, and deliver lifesaving programs to help keep children and seniors safe.
Walmart Neighborhood Market #5640, Anaheim, California 2013 - 2015
Daytime & Overnight Metro Assistant Manager (ASM)
Oversaw the Fresh Department (includes Produce, Bakery, Meats, and Dairy), Merchandising Supervisors, and all the Associates that work in those respective areas.
Modeled, enforced, and provided direction and guidance to hourly Associates on proper Customer service approaches and techniques to ensure Customer needs, complaints, and issues are successfully resolved within Company guidelines and standards.
Led community outreach programs, encouraging support by hourly Associates.
Sam’s Club, Orange County, California 2012 - 2013
Manager in Training (MIT)
Worked as part of the management team to ensure all opening and closing procedures were followed, including communicating with opening and closing managers to ensure a smooth transition from day to night operations.
Created budgets for sales, expenses, and wages and monitors Club indexing, making sure budgeted numbers are achieved, and ensured department staffing levels are within Company guidelines.
Drove sales in assigned areas. Ensured membership growth. Ensured compliance with company and legal policies, procedures, and regulations for a facility. Ensured proper personnel procedures were followed for selection and recruiting, record retention, and training as required.
Bank of America Corporation, Orange County, California 2011 - 2012
Personal & Small Business Sales
Generated business, deepening relationships by selling products/services to potential/ existing customers. Achieved aggressive sales goals and provided high quality customer service.
Duties included selling financial products (i.e., Credit Cards, CD’s, IRA’s, Loans, etc.), opening deposit accounts and taking loan applications. Responded to customer need and created positive solutions.
Recognized and referred cross-selling opportunities. Performed daily/weekly sales reporting. Interviewing, processing loan/credit line requests for customers, and obtaining referrals from loan customers. Quoting rates, terms, and programs for loan customer requests.
Madison Grand Avenue Chocolates, LLC, La Verne, California 2009 - 2010
Southwest Regional Sales Manager (Consultant)
Guided potential customers to discovering their needs, offering the best possible Company profitable solution.
Met or exceeded sales quotas, maintained customer relationships after the sale, managing assigned sales territory, marketing company’s products, making sales calls and contacts with customers.
Frito-Lay, Foothill Ranch, California 1999 - 2009
Regional Sales Manager
Managed responsibility for $90,000,000 in annual sales generated by 200 Walmart stores in a three-state region (California, Nevada, and Hawaii). Fostered and managed relationships with RGM, 20 Market Managers, and 11 Market Grocery Managers for Walmart and Walmart Supercenters.
Developed marketing programs, ensuring strategies were aligned with key contacts’ areas of responsibility.
Achieved sales plan on Walmart Customer Team, ranking 2.1% ($1,890,000) above target plan.
Earned four awards as top Regional Sales Manager of year as well as Augie Dudenhoeffer award for results.
Frito-Lay, Overland Park, Kansas 1995 - 1999
Area National Account Manager
Developed relationships with Divisional and Regional Vice President and District and Regional Managers for Walmart, K-Mart, Target, Shop-Ko, Walgreens and American Drugs, generating $40,000,000 in annual sales. Implemented national marketing initiatives and presented business reviews with key customers.
ADDITIONAL RELEVANT EXPERIENCE
United States Air Force, RAF Bentwaters/Woodbridge, England – Security Police Training & Investigations, Alternate Security Manager. Offutt AFB, Nebraska – Satellite Operations Group Administrative Specialist. Air National Guard, Training Manager, and Files Requisition Manager.
Baker University, Baldwin, Kansas
Master of Science (M.S.), Management
University of Nebraska, Omaha, Nebraska
Bachelor of Science (B.S.), Business Administration