Commercial Sales Manager Profile
Strategic Market Planning / Direct Sales Management / Revenue Maximization
Relationship Development / Portfolio Analysis / Business Opportunities Capitalization
Accomplished and resourceful professional with more than 20 years of experience in managing and controlling sales and marketing activities, strategic planning, and business partner collaboration across various countries. Skilled at evaluating client needs and providing consistent service to ensure long-term relationships. Demonstrated ability to develop a significant insight into the importance of effective customer cultivation, service delivery, and impeccable execution. Adept at maximizing revenues for existing account base and implementing processes that enhance profitability.
Areas of Expertise:
Strategic Planning & Development
Financial Analysis & Reporting
Client Base Expansion
Sales & Marketing Management
Team Management & Leadership
Key Account Management
Sales Revenue Forecast
EM&I Alliance (Engineering, Maintenance and Inspection) Canada
Business Development Manager Canada (2019 to present)
Business Development lead of asset Integrity inspection, specialized repair and maintenance services to the Oil, Gas and Energy Industries. Primary offshore clients include Exxon Mobil, Husky Energy, Suncor Energy, Transocean and Seadrill.
High margin focus through provision of innovative, disruptive technologies for UWILD, critical valve and high-performance camera inspections (GVI & CVI) in confined vessel environments.
Solution and value oriented when providing technical solutions to the energy industry that eased customer’s operational, risk-based inspection challenges.
Bearing Distributors (BDI) Canada – Newfoundland, Canada
Business Development Manager (2018 to 2019)
Industrial sales revenue within the Eastern Canadian marketplace by creating opportunities in share enhancement through high-level customer delivery, technical expertise and strong relationship cultivation. Key client relationships include Exxon Mobil Hibernia, Vale Mining and DFB Driver Industrial Construction.
Engaged directly with key industries: Petroleum, Mining, Construction and Marine in the sale of complex bearing, lubrication, hydraulic and transmission applications.
Halliburton Energy Services (DBS) – Newfoundland, Canada
Business Development: Drill Bits & Well Abandonment (2014 – 2016)
Adeptly managed complex tender that required +5 months of dedication and co-operation of many internal Halliburton teams which included Aberdeen, Houston, Canada, and Alaska. Led and administered $65M multi-service line proposal of Halliburton to effectively manage abandonment phase of 22 wells in the ExxonMobil Sable Island gas field.
Utilized excellent written and verbal communications skills while submitting quality tender (RFQs & RFPs) that resulted in achievement of required contract.
Conducted detailed research to identify and capture profitable business opportunities and created business development strategies to ensure seamless working.
Crosco Integrated Drilling & Well Services – Croatia, East Europe & North Africa
Director of Sales: Offshore and Onshore Drilling Operations (2013 – 2014)
Updated processes and procedures to engage three additional rigs that increased drilling rig utilization by 30% in Egypt and Libya. Leveraged excellent communication skills while negotiating four-year contract for three drilling rigs in Albania (Bankers) and successfully gained $78 MM award with delivery for future drilling rig and service opportunities.
Built an effective communication channel with 12 direct reports to maintain operational efficiency and fulfillment of KPI's to achieve planned objectives.
Increased profitability and optimized integrated services in Middle East, N. Africa, and E. Europe by developing better understanding of team and using contract reviews.
Baker Hughes BKR (HCC) – Oman, Qatar, Yemen & Canada
Sales Manager: Drill Bits (2005 – 2013)
Managed strong relationships with clients in Oman, Qatar, Yemen & Canada that resulted in attainment of largest market share while competitors continuously struggled to attain significant market share. Formulated and executed annual business plan with growth opportunities and in-depth SWOT analysis. Completed all assigned tasks in efficient manner, including detailed financial analysis, sales reporting, technical and commercial tenders, and product development. Oversaw employees’ performance and provided constructive feedback to enhance skills and growth.
Successfully grew market share at Qatar Petroleum from 25% to 40% as well as retained 33% product market share in a declining drilling environment by implementing growth strategies.
Employed strategic plans and fostering relationships with potential clients in Yemen that grew product market share from 16% to 45%.
Leveraged broad scope of industry knowledge and introduced new technologies, including Hybrid drilling to Oxy by employing best drilling practices.
Maytag Appliances, acquired by Whirlpool Corporation (Western Canada)
District Sales Manager (1996 – 2005)
Managed and developed large sales territory in Northern Canada. Focus was on growth of large, national appliance retailers and introduction of new, independent local dealers in remote communities.
Education and Credentials
Master of Business Administration Delta International University – New Orleans, United States
Petroleum Geological Applications Certificate Program Southern Alberta Institute of Technology (SAIT) – Calgary, Canada
Bachelor of Arts Degree in Social Science Brock University – St. Catharines, Canada