Passionate! Exceptional sales and marketing executive experienced in developing and executing forward thinking sales and operational strategies that consistently increased brand recognition, sales revenue, and profitability. Expertise in cultivating B2B and B2G relationships within multiple industries: education, technology, healthcare, construction and government sectors. Excel in creating and leading cross- functional teams to penetrate existing and new markets. Highly customer-centric, with amazing relationship building skills as demonstrated by consistently achieving objectives. Skilled in conceptualizing innovative ideas and optimizing different marketing strategies in connecting with current and new markets. Core Qualifications
• New Market Development
• Contract Negotiations
• Budget Development
• Strategic Market Planning
• Sales Cycle Management
• Competitive Analysis
• Experienced Trainer
• Sales Force Development
• Sales Forecasting
• Networking Expert from C Level down
• Consultative Sales
• Territory Management
• Customer Requirements
• Market Penetration
• Key Account Expansion
• Team Leadership
• Expert Communication Skills
National Sales Director
January 2016 to present
[Learn Collaborative, Applegate, CA
Non-profit promoting equity in k-12 education through professional development and the resources needed to apply them.
Hired to literally save the annual conference, which was occurring in 6 weeks and no sales actions had occurred at all. Pulled off driving sales quota into the black, in what is normally a 6-9 month sales cycle. Drove 4x’s growth last 3 years in number of school districts engaged in the program, with no marketing budget,
Director of Promotions
April 2014 to December 2015
The Learning Counsel, Sacramento, CA
Media group, providing medium between publisher’s and ed tech companies and the education industry. Startup which was founded in December 2013, drove sales in my accounts totaling $400,000 from ed tech vendors in the first 8 months.
Put on 13 events across the country that year, focused on key K-12 execs attending and engaging with each other and vendors.
Expanded to 26 events next year, shifted focus to contacting 100's of key education executives in key states, especially in California, Texas and Florida and effectively engaging them, so as to discover the key difficulties and barriers they were encountering and getting them engaged with us, both online as well as attending at our events.
February 2013 to March 2014
Nauset National Security Group – Hyannis, MA
Emergency management consulting group.
Oversaw NNSG’s sales and marketing team.
Created go-to-market strategies for 4 diverse industries. Business Development Manager
July 2005 to October 2012
eRepublic – Folsom, CA
Media and research company, focused on state and local government and education. Responsible for actively working existing accounts and creating new business. Stepped into existing position in sales and with zero training or ramp up, took over all the accounts of my direct senior, who was off on personal leave, skyrocketed statistics to 160% of quota, in an industry new to me.
Shifted to new area of company during reorganization after 3 years and drove expansion via business development with all new clients only.
Consistently exceeded quotas for 6 years.
National Marketing Director
August 2004 to August 2005
Pacific Management – Campbell, CA
Health care consulting firm
Marketed to health care professionals. Created and promoted the messaging/branding and handled all business development with new customers as well as generating leads/sales cycles from the existing customer base.
Director of Sales
2002 to 2003
BICE – Portland, Or
Start up construction industry tradeshow company
Hired and trained sales force of 10
Developed training manuals and sales scripts.
Lead team to 3 successful trade shows the first year. National Marketing/Sales Executive
May 1995 to April 2002
Hollander Consultants – Portland, OR
Health Care Consulting Firm
Hired to re-invigorate the existing telemarketing/marketing program that had been in place for 10 years. Deputy director of the section, responsible for hiring/training/quality control over 15 member team. Rebuilt/retrained the existing team to higher levels of consistent production. Created from the ground up an additional telemarketing team while supervising and maintaining the existing team's production.
Generated well over $1,500,000 income in the first year of operation of the newly created telemarketing team.
Created all the training, scripts and training lineup of the new unit while maintaining quality control over both areas.
University of California Davis
Davis, CA, USA
Chief Marketing Officer Network
Business Development Network
Sales Executive Network