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Digital Marketing Manager

Location:
Conroe, TX
Salary:
90000
Posted:
January 09, 2020

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Resume:

Conceived, storyboarded and scheduled crew for television segments as Field Producer

Created 1000+ custom graphics for social sharing, designed event flyers for print Optimize website and social media text for SEO / SEM search as well as usability Consulted and collaborated to create innovative content ideas with relevant contributors within multiple departments, vendors and event teams

Developed and presented 3-month to 1-year marketing plans for 23 clients Advised clients on optimal digital media marketing mix according to goals and timelines Directed SEM/SEO activities, email marketing, content syndication, and other digital channels to maximize results Collaborated with technical teams to create landing pages and optimize user experience Oversaw and managed digital marketing channels to ensure brand consistency Conducted market research for potential online partnerships Established and monitored ROI and KPIs so visitors to stay 10+ minutes longer and increased sales 150%, 2017 Monitored competition of clients and provided ideas for increasing online sales Conceived, planned, promoted, staffed and hosted 75+ branded events Reduced project costs by over 35% by changing vendors at CinCity Studios, Chicago Won Spirit 105.9 “Difference Maker Award” for video series on Nicaragua Mission Trip Designed and wrote the first Perillo Lamborghini newslettter distributed to over 10K Planned, consulted and executed on editorial calendars with 100+ pieces of quality content coming out each month Wrote 500+ articles, white papers, scripts, blog posts, ads and newsletters resulting in over 6500 new website visits Authored “The Business Owner’s Guide to Video Testimonials” Established regional marketing strategies for community growth - Gogobot Travel Facebook ads generated $12K in 3-month marketing contest promotion Developed a digital marketing roadmap that incorporates a website traffic plan with goals and benchmarks Managed online communities of 55K+ online users and customers Coordinated cross-promotional campaigns spanning multiple networks and websites Generated over 7500+ online fans via marketing channels and social networks Engaged online community, answered questions, responded to comments Created promotional contests, generating in 125% increase in engagement Won 2010 Chicago Auto Show “hashtag contest” with Perillo Auto for social sharing Negotiated for show segment sponsorship dollars, collaborated on new and existing deals Edited 150+ short videos for television and online publication Interviewed 75+ celebrities and guests on camera for events, promotion and education Marketing Project Manager • Director of Digital Media SCORE Social Marketing • June 2011 – Present Content Creator • Writer • Video Producer SCORE Social Marketing • June 2011 – Present Community Manager • Brand Ambassador SCORE Social Marketing • June 2011 – Present Television Host Field Producer Sales & Events 24/7 Chicago (NBC Chicago) • June 2008– Sep 2011

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JEN

KNOEDL

D I G I T A L M A R K E T I N G M A N A G E R

Bringing over 11 years of digital marketing experience, both corporate and entrepreneurial, to fast-moving and forward-thinking businesses. Cutting-edge promotional techniques and ever-changing engagement strategies establish and grow online support while increasing sales. 773-***-**** • ada9a1@r.postjobfree.com • @JenKnoedl

CAREER HIGHLIGHTS

JEN KNOEDL

D I G I T A L M A R K E T I N G M A N A G E R - P A G E 2 773-***-**** • ada9a1@r.postjobfree.com • @JenKnoedl

CAREER HIGHLIGHTS CONTINUED

PROFESSIONAL REFERENCES

Conducted 250+ man-on-the-street interviews for NBC Chicago Street Team and various Emceed 35 Chicago events, also served as a Host and Brand Ambassador Chosen as an “Inspiring Chicagoan” in 2011 with Connect-Inspire-Grow Was a featured guest on Mancow's Morning Madhouse, 97.9 The Loop, Chicago Competed in a Halloween special on the Steve Harvey Show 2013 Maximized TLC’s Cake Boss event at Perillo Rolls Royce with interviews and event coverage with 1500+ attendees Was selected to be a brand ambassador for the Chicago 2016 Olympic bid Managed up to 65 global business partner marketing campaigns, vendors and expectations, concurrently Operated a yearly budget of $1.5M for software business partners Unified with international teams on marketing initiatives for mutually beneficial business partner marketing programs Acted as a liaison between business partners and vendors; negotiated terms and adhered to IBM "best practices" Planned, prioritized, delegated tasks and responsibilities, with vendors and agencies, for each project according to schedule and budget

Created and maintain comprehensive project documentation for reporting and presentation to upper management Communicated effectively to internal teams throughout the project lifecycle; made adjustments as necessary Created project plans; monitored overall progress and delivery quality; managed $4.3M construction budget for the Executive Briefing Center

Greeted and accommodated 250+ clients, business partners, and visitors to Executive Briefing Center (EBC) Contributed to corporate marketing collateral as a technical writer in the telecommunications industry Creatively solved issues and engaged the appropriate department and/or resources; solid internal and external communications

Television Host Field Producer Sales & Events 24/7 Chicago (NBC Chicago) • June 2008– Sep 2011 Global Software Marketing Project Manager IBM Worldwide Software Group • Apr 2004 – Jul 2008 Marketing Operations Manager Broadwing Communications • Jan 2001 – Apr 2004 SOFTWARE SKILLS

Microsoft Office: Word, Excel, PowerPoint; Adobe Creative: InDesign, Illustrator, FinalCut, Photoshop; Marketo, BaseCamp, CMS systems, Salesforce, Macintosh software, Wordpress, Hubspot, basic HTML EDUCATION

St. Edward's University

B.A. Business 2005

“Always gets the job done regardless of the situation and professionally.” Stanley Wozniak • Marketing Manager at Perillo Auto Group Chicago • 312-***-****

“Through her innovative and creative thinking, we were able to construct a marketing process and funding model that continues to separate our co-marketing processes from all others."

”Kristi Cates • IBM Demand Programs Marketing Manager • 512-***-****

“She is driven, outgoing, and super easy to work with. Her personality always brings a unique, fun element to each project.” Monika Philp • Marketing Specialist • 847-***-****



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