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Sales Manager

Apopka, FL
January 08, 2020

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Alejandro Herrera

** ****** ** *, *** *, Snyder, 14226, NY +1-571-***-**** LinkedIn Alejandro A Herrera G EXECUTIVE MANAGEMENT

Operations / Sales

Business, Sales (including international), Business Development, Consultation, Purchasing and Supply Chain Management savvy and people oriented executive, with 30+ years of experience in different industries, looking for career opportunities to manage a global business. Demonstrated strategic thinking and leadership abilities applied to develop businesses, promote value innovation, build partnerships and distribution channels, drive sales growth in different environments and achieve high customer satisfaction ratings. CORE COMPETENCIES

Business Management Visionary Leadership Purchasing / Supply Chain

Sales (including International) Market Growth/Development Strategic Alliances

Business Development / Consultation Strategic Growth Driving Improvements and Innovation

English / Spanish / Basic Catalan Developing Distribution Channels Building Team Spirit PROFESSIONAL EXPERIENCE


SPECTRUM – CHARTER Communications, Buffalo, NY, USA – HD Cable TV, High Speed Internet, Mobile Phone and Home Phone services.

Assigned a big number of Leads to be contacted during each month as an outside sales executive, presenting our products and actual offers to different areas of Buffalo and surrounding neighborhoods with the main goal of getting our products and cutting edge technology to every city that our services are present.


Reaching the stablished goals of deals closed per month.

Completed a full 2 weeks training in direct sales.

Also completed several courses related to operations and security while in the field.

Have stood out as a DSR of the week.


Use of a pipeline system of sales in the field.

Use of a sales CRM system in the field.

Have given support in internal sales projects and competitions. BUSINESS DEVELOPMENT CONSULTANT / Brand Performance, Feb 2016-Jul 2019 Calderaro Tyrrell Law Group / Global Expansion 360, Fort Lauderdale, USA: Immigration Attorneys Manage the consultations for a prescreening and feasibility of immigration processes and business opportunities of investors from South and Central American Countries and Spain, Italy, Russia, Germany, Israel, China and a few other Countries to the United States. My responsibilities included CRM management, sales, some marketing events, consulting, internal client support, preparation of Engagement Letters, constantly creating and innovating. Achievements:

High level of conversion from Potential Clients to Clients / started with 2%, end up with 18%. Creation and Implementation of:

Engagement Letter templates for each and every process.

Business Consultant Manual.

Processes and procedures and team trainer for preparing and sending Engagement Letters, from A to Z. Previous and following steps.

Customer service surveys and statistics.

Engagement Letters control and closing statistics.

New sources of leads from different Chambers and Embassies. OFFICE MANAGER, June 2014-February 2016

DSMR, CA, Caracas, Venezuela

Physical rehabilitation services.

In charge of the whole operation. Administration, payroll, customer service, marketing of our services, purchasing, service contracts with hospitals, regular meetings with bookkeepers (outsourcing), PR. 3 Physiotherapists and 2 Physicians reporting to me. Achievements:

A clean and smooth operation in every aspect.

Excellent customer service.

Alejandro Herrera Page 2

GENERAL MANAGER, June 2007-June 2014

Inversiones Metas Sports, CA, Caracas, Venezuela

Physical rehabilitation center, sports injuries healing oriented and special training programs to prevent them Responsible for the daily operation. Administration, payroll, customer service, marketing (annual events, community manager), new projects, purchasing, inventories, renovations, supervising bookkeepers (outsourcing), preventive and corrective maintenance supervision, organization of regular meetings with physiotherapy staff. 30 Physiotherapists and 3 Physicians reporting to me. Achievements:

Development of the first stage for franchising the concept.

Organization of the administrative and operational areas.

Creation and implementation of policies and procedures.

New procedures for customer service.

A Clean and smooth operation in every area.

OPERATION MANAGER – CORPORATE STORES, June 2005-June 2007 Mail Boxes Etc (MBE Latam) – UPS Store, Caracas, Venezuela Postal and multiple office services.

Lead a group of 3 Store managers and 12 assistants. In charge of the whole operation of the corporate stores. Implementation of the project of image renovation of the 44 stores.


Improvement of sales performance by upselling and cross selling strategies

Increase sales in 7%

Improvement in customer service.

Implementation of procedures for the physical and operational inspections of corporate and franchisee stores.

Development and supervision of the process of image renovation of all the stores nationwide (44 in total).

95% of the Franchisee’s contracts renewal.

DIRECTOR (FRANCHISEE) SHAREHOLDER, November 2002-May 2005 Distribuidora Brut Nature Barcelona, Spain

Representation and distribution of wines and liquors. Introduction of new products in the Barcelona market. Achievements

Obtained the exclusive distribution agreement of 3 wine cellars for the territory of Catalunya.

Increase of sales by 10% annually.

SUPPLY CHAIN AND OPERATION DIRECTOR (SHAREHOLDER) VP, January 1997- November 2002 Cinnarolls Inc, CA / FoodCorp Caracas, Venezuela

Food concept.

Development of new products through joint ventures with suppliers. Responsible for all national and international purchases, and the complete supply chain processes nationwide. Active participation in the new products development team, as well as in the operation manuals and image for new stores. In charge of new franchisees training for the supplies and operations areas. - Frequent visits to restaurants for supervision and evaluation to ensure compliance, image, products quality and customer service. Implementation and control of the purchasing Budget.


Co-creation, development and implementation of a successful fast food concept, one of the most important franchises in Venezuela, from scratch.

The return of the investment was in 45 days!

Opening of 22 stores nationwide.

Alejandro Herrera Page 3

EXPORTS MANAGER FOR CENTRAL AND NORTH AMERICA AND COLOMBIA (1996 -1997) INDUSTRIAL PRODUCTS SALES MANAGER (1995 - 1996) (Total reports: 9 outside sales) HIGH PRESSURE LAMINATES NATIONAL SALES MANAGER (1993 - 1995) (Total reports: 12 outside sales)

Polifilm de Venezuela, CA / Plastiflex, CA La Victoria, Caracas and Valencia, Venezuela Plastic Industry


North and central America Sales and Exports Manager.

Opening of new international markets, USA (Florida), México, Puerto Rico, Costa Rica and El Salvador. 25% of the time dedicated to Colombian Market.

50% of increase in exports.

Frequent meetings with production and logistic staff in order to follow up customers’ orders.

Responsible for the international sales budget.

Industrial Products sales Manager.

Reorganization of the sales team.

Sales increased by 12% in the Pharmaceutical and Blister packaging industries. High Pressure Laminates sales Manager.

Responsible of managing the national sales for the important market of office and kitchen furniture industry, as well as plywood and accessories Distributors.

Active participation in the new products development team.

Always informed and up to date in new trends of kitchen and office furniture. Imports and Exports Manager (1993 - 1993) (Total reports: 1) Technical purchasing coordinator (1992 - 1993) (Total reports: 3) Raw materials and packaging purchasing coordinator (1990 - 1992) (Total reports: 1) CA. Cigarrera Bigott, SUCS (British American Tobacco) Caracas, Venezuela Cigarettes Industry

Purchasing and Supply Chain.

Achievements and responsibilities:

Imports / Exports Manager:

Responsible for all international purchases of parts and equipment.

Direct contact with all our international suppliers and clients.

In charge of generating international purchase orders.

Responsible for the logistics and customs of every international purchase, including raw materials and marketing products.

Implementation of transit control system.

Management, control and follow up of the whole export process Technical purchasing coordinator:

Responsible of national spare parts purchases.

Analysis of quotes (at least 3 per purchase)

Several purchase orders generated in a daily basis.

Leading project of developing and implementing imports substitution. Raw materials purchasing coordinator:

Implementation of a purchasing system that calculates the weekly needs by adding the real stock and the materials in transit vs estimated sales, aiming for just in time stock with a margin, in order to avoid risking the operation.

Responsible for all the national and international raw materials and packaging purchases. Alejandro Herrera Page 4


IESA (Management and Leadership School). Caracas- Venezuela Purchasing Manager (Specialization Program). 1.993.

Lamson Business College. Mesa, Arizona, U.S.A.

Computer Programming 1981 – 1982.

Arizona State University. Tempe, Arizona, U.S.A. English as a second language

Intermediate III Level 1980.

Centro Venezolano Americano. Caracas, Venezuela. Intensive English Advanced Level 1978 – 1980

Colegio Santo Tomás de Villanueva. Caracas, Venezuela. Basic and High School 1969 – 1980

Direct Sales Training (Complete) – Spectrum Charter University– Aug 2019 (two weeks). West Seneca, Buffalo, NY – USA. (Online live, through video conference from headquarters).

Sales Training (Complete) – Cardone University (Grant Cardone) – Jan 2019 to June 2019. Aventura, FL – USA. (Online)

Mastering the sales Pipeline (Invited Jeb Blunt author of Fanatical Prospecting) BrightTALK (Clearslide) 2018. San Francisco CA - USA.


How to Win More Deals with Sales Engagement Data. Sales Hacker 2018. San Francisco CA – USA. (Webinar)

Language for closing sales. Sales Maven (Nikki Rausch) 2017. Washington DC – USA. (Webinar)

How to Convert Free Trial Users into Paying Customers. Sales Hacker 2017. San Francisco CA – USA. (Webinar)

How to obtain a Permanent Residence if you already have a job offer in the US. CTLG 2017. Ft Lauderdale – USA. (Webinar)

The art of creating Kicking… emails with video to clients. Sales Hacker 2017. San Francisco CA – USA. (Webinar)

How to create credit history for loans in the US. CTLG 2016. Quito – Ecuador. (Webinar)

How much you want what you want. CTLG 2016. Buenos Aires – Argentina. (Webinar)

Great migratory benefits when investing in Real Estate. CTLG 2016 Ft Lauderdale – USA. (Webinar)

GPS to a new life in USA. CTLG. 2016. Ft Lauderdale – USA. (Webinar)

Customer Service. MBE College of Franchise Training. 2005. Caracas-Venezuela.

Corporate Sales. MBE College of Franchise Training. 2005. Caracas-Venezuela.

Nacional e Internacional Courier. DHL Venezuela. 2005. Caracas-Venezuela.

1st Seminar of Licensing and Merchandising. Licencias Actualidad. 2003. Barcelona-Spain.

Purchasing Manager. IESA. 1.993. Caracas- Venezuela

Excellence Fase IV. Cigarrera Bigott, Sucs. 1.992 Caracas-Vzla.

Implementing the Process of Excellence. Cigarrera Bigott. 1.992 Caracas-Venezuela

Positive negotiation skills. Perez-Mena y Asociados. 1.991. Caracas-Venezuela.

Excellence in Production and Services. Fase I. Fundametal. 1.991. Caracas-Venezuela.

Administrative Interaction. Cigarrera Bigott. 1.990. Caracas-Venezuela.

Letters of Credit. Escuela Venezolana de Capacitación Aduanera y Comercio exterior. 1.988. Caracas-Venezuela.

Lotus 1,2,3. Conisa de Venezuela S.A. 1.988 Caracas-Venezuela.

Interpersonal Relations. IMERBANCA. 1.988 Caracas-Venezuela.

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