APPLICABLE SKILL SETS
sStrategic marketing leadership on a local, regional, national and global/international level, continual and sustained marketplace relevance, ownership thinking
sStrategic planning, product marketing, consumer product goods (CPG) marketing, services marketing
sContract negotiation, agency/vendor/affiliate management
sMarketing/sales team hiring, coaching and reviews
sProject management and reporting, key performance indicators (KPI), metrics
sBuyer personas, competitor and trend analysis, strategic/advantageous brand positioning, brand experience, customer experience, account-based marketing
sOmni-channel engagement, e-commerce/mobile commerce, owned/paid/earned media, marketing automation, budgeting, forecasting, profit and loss (P&L)
sNew product launches, go-to-market plans, marketing calendars, marketing campaigns, content marketing, tactical execution, marketing metrics, KPIs
sMedia and public relations, social influencers, bloggers, podcasters
sInbound/outbound marketing, digital/social media marketing, retargeting, interactive content creation, live/streaming video, email & text marketing, paid and organic SEO
sSales team coaching, national accounts, demand generation, lead generation, strategic selling, consultative selling, new business development, sales collateral, CRM systems, Salesforce.com, sales
Director of Marketing, Strategic Franchising, Cincinnati, OH 2019 – Present
Marketing leader for two brands simultaneously, from strategy through execution.
sUpdated marketing and sales strategy forecasted to grow revenue 400%; first test case produced over 9,000% ROI. Second test case on track to produce 70,000% ROI.
sCoaching internal teams and owners nationwide.
"The day Strategic Franchising hired you, they made a phenomenal decision!"-S. Magyar
"Your one-to-many influencer program is a game-changer for our brands, a practical and actionable genius roadmap." -D. Murphy
"We don't know how to plan for potential growth at this scale. I'm now concerned about scaling too fast!" -M. Caley
Principal, Perfectly One Marketing, Columbus, OH 2011 – Present
Marketing and sales agency, from the perspective of a business owner. Strategic marketing leadership through tactical sales execution, coaching marketing and sales staff.
sVice President of Marketing and Sales, Health Care industry
sVice President of Marketing and Sales, Health and Wellness industry
sVice President of Marketing, Food Service industry
sVice President of Marketing, Home Remodeling industry
sGlobal Director of Marketing, Business Coaching, Outplacement industry
sIncreased client web traffic 800%, added new customers for the first time in eight years, developed an updated selling system forecasted to increase revenue 400%+, increased year-over-year revenue 60% and 34% for clients.
“He has shown over and over again his ability to bring people together.” -K. Combs
“On a professional level, he is the most creative person I have ever known.” -J. Capobianco
“Ray is an innovative team player with a passion for excellence. He produces business and marketing strategies that prove to be prophetic and essential to generating sales.” -B. Harmon
“He can find that "needle in the haystack" message that resonates with the target market, making the competition smack their foreheads and say ‘Why didn't we think of that M. Stutsky
Director of Marketing, Hoggy’s, Columbus, OH 2010 – 2011
Hired and coached a team of 11, updated brand positioning and marketing campaigns.
sDelivered record website visitors four times, set event attendance records.
“Ray embodies the true meaning of mentor, colleague and friend.”-K. Samiec
“Delivers when he says he will on every level, made me feel like I was their only customer, always thinking 10 steps ahead, keeps his word and he is the real deal.”-B. Diamond
“Ray has delivered more marketing results in his first year than we had in the last 19!”-K. Smith
Director of Marketing, Codeworks, Columbus, OH 2007 – 2010
SaaS warehousing, logistics and transportation provider with clients nationwide.
sIncreased Facebook followers 5,000+%, Twitter followers 600%, website visitors 1,600+%, new visitors 1,200+%.
sIncreased Affiliate Partners 130%.
sEngaged enough qualified prospects to quadruple client base, landed first new client in 15 years, still the largest client to date.
“Ray’s most notable quality (if I had to choose only one) is his ability to bring to reality a goal which appears insurmountable to others.”-R. Harper
“Ray was AMAZING, representing the specific qualities I would expect from a company.” -F. Tooman
Vice President of Communications, American Marketing Association 2008 – 2010
The nation’s largest organization of marketing professionals.
sHired and coached a diverse team of 50, including managers leading functional teams.
sIncreased Twitter followers 450%+, website visitors 40% and event attendance 30%.
sEarned “Outstanding Executive Board Member of the Year” award.
“He would be an excellent fit at any agency but he could also bring agency-caliber talent to any growing corporate environment.“ -N. Iannitto
“What he's contributed to the group is beyond the call of duty. I believe it's his nature.” -C. Kwon
ADDITIONAL NOTEWORTHY RESULTS
sSurpassed every existing B2C, B2B website record for an international e-commerce and in-store retailer within first eight months, set new records 18 times.
sIncreased revenue 900%, delivered 90% of life-to-date sales.
sGenerated 20 largest website orders, increased sales 300+%.
sProduced online B2B & B2C sales of $10MM+.
“One of the best managers I have worked for. His no-nonsense approach to business and his upbeat attitude has transformed his department from one of mediocrity to an environment that encourages learning, forward-thinking and being proactive through innovation.” -D. Jefferson
“I have never had a manager who made such a concerted effort to help his direct reports excel and grow in their careers.”-J. Lutz
“In my 10 years of experience, Ray was the best manager I have ever worked with." -S. Uddin
APPLICABLE INDUSTRY EXPERIENCE
Consumer Packaged Goods
Health and Wellness
Wine and Spirits
CCC, Parma Heights, Ohio. AAB Degree, graduated Magna Cum Laude, combined with six+ years of CMO-level on-the-job mentoring experience. Equivalent experience to a Bachelor’s degree/Master’s degree and producing consistently exemplary on-the-job results.