Experienced Manager with strong sense of retail market and knowledge of customer behavior. Acquired great experience in planning, organization, analytical decisions, KPI performance, product management and high customer service. 7 years in retail, 6 years on managerial positions. Regular achievements of monthly sales targets and customer service scores by subordinate teams. High results in implementing Visual Merchandising techniques in the stores, developing and training employees.
2.Planning and organization
4.Communication and team work
5.Leadership and change management
7.Multicultural Team Management
8.Budgeting & Forecasting
Effectively promoted different product categories using Visual Merchandising tools and customers’ feedback
Proposed price changing and mark downs for certain products to increase its turnover
Performed annual category reviews to evaluate, plan and reset assortment to improve market competitive market share
Created promotions to increase sales of certain categories in the stores
Weekly analyzed the Assortment Reports to make full store replenishment and make extra order for Bestsellers (considering holidays and marketing activities)
Communicated with Assortment Department to relocate Slow-movers or black-holes
Analyzed brand and SKU performance to recommend product additions and discontinue low performing products to increase sales and maximize inventory turn
Managed Sell Thru and Space Management reports to improve products’ display
Increased the level of profitability of the stores and created strong customer service culture in the stores
Made Visual Merchandising changes to increase sales
Set the sales budget plans and KPIs targets on monthly basis
ABC analysis of products and customer database
Prepared weekly reports in Excel
1.MARCH 2019 – SEPTEMBER 2019
Store Manager (Sports Corner – The Blue Group), Qatar
Created effective team and increased conversion by organizing daily routine tasks. Trained skilled employees to obtain new position. Achieved targets by managing categories and communicating with Category Managers. Amplified customer experience level by providing Visual Merchandising changes.
2.JULY 2018 – JANUARY 2019
Assistant Category Manager, Supervisor (Beauty Prof), Ukraine
Implemented the sales plans of product categories. Generated marketing activities to increase sales of product groups. Proposed mark down list for promotions. Controlled the accurate product inventory. Created activities for new store promotion. Increased sales of key categories by proper merchandising and regular replenishment orders.
3.JANUARY 2017 – NOVEMBER 2017
Retail Area Manager (adidas), Ukraine
Accomplished sales plans and KPIs targets as well as stable customer service indicator (NPS 100% in all stores). Generated Product Knowledge Training for staff (Buying Process and Assortment Department). Made product feedback for Buyers that changed categories’ range in each store and increased conversion rate. Increased profit of the stores with positive Visual Merchandising changes. Developed employees for company’s Talent Pool, lead HR processes in my region (interview of candidates, training of new employees, making Personal Development Plan for skilled employees, conducting of Assessment Centers, control turnover rate, exit interviews).
4.NOVEMBER 2012 – DECEMBER 2016
Store Manager (adidas), Ukraine
Increased sales rate of the store - made it in TOP 5 list. Achieved high Visual Merchandising standards. Developed employees for managerial positions. Performed permanent accurate inventory in the store, decreased stock losses. Created design project changes for better Customer Flow.
5.FEBRUARY 2012 – NOVEMBER 2012
Assistant Store Manager (adidas), Ukraine
Trained effective and strong team. Conducted product knowledge trainings for all staff. Succeed in Visual Merchandising guidelines and standards. Provided high customer service, achieved sales plan and KPIs targets. Managed Bestsellers, slow movers and black holes. Decreased stock losses.
SEPTEMBER 2007 – JUNE 2012
Zaporozhskiy Institute of Humanitarian and Municipal Administration (Private Classical University), Ukraine
International Economics and English language, Master’s Degree, A-level grades
Courses and Certificates
Change Management (Kiev), 2017
How to properly manage changes in the company, to adjust and motivate the team to achieve the goals in the conditions of constant innovations.
Individual Interviews and mass interviews (Kiev), 2016
How to hire right candidates for right positions. STAR method. Case interview. Qualification for conducting mass interviews.
Net Promoter Score. Excellent service (Kiev), 2016
Ways to make stores’ quests our promoters. What the excellent service means.
Emotional Leadership (Kiev), 2015
How to become the real Leader in the team and make everyone follow you and company’s goals.