VARAPRASAD YELLAPOGULA

Mobile: +91-990*******

E-Mail: ada82w@r.postjobfree.com

Personal Details

Gender: Male Nationality: Indian

Marital Status: Married Date of Birth: 23 August 1985

Address: Plot no: 191; Laxmi nagar colony; Moula-Ali; HB colony; Hyderabad – 500040.

Looking forward to be a part of a vibrant and leading organization and create footprints in Sales & Service to assist the organizations in all aspects by utilizing the skills, knowledge, and experience to achieve maximum customer satisfaction

SUMMARY

Strategic thought leader with twelve years of experience in spare parts, product marketing, market analysis, business analysis, strategic direction and managing execution of all aspects related to the Sales, Service in the Automotive and Auto ancillary vertical

Championed in generating Business and implementing game-changing contributions throughout the career along with defining concurrent business strategies and translating into high-impact implementation, operations and results

Expertise in new distributor/dealer appointments & development of the dealer / distributor.

Insightful experience in conducting sales blitz, van campaign & customer meet activities.

EDUCATION

Bachelor of Engineering – Mechanical, Chaitanya Bharati institute of technology, Hyderabad, India with 63.4% in the year 2006.

Intermediate – Narayana Junior college, Tarnaka with 79.8% marks in the year 2002.

SSC- Mother Theresa high school with 68.5% in the year 2000.

WORK EXPERIENCE

Bajaj auto limited., Hyderabad Sep 2016-Present

Area sales manager

Spare parts – commercial vehicle -3 wh. division

State covered – Andhra Pradesh & Telanagana

Business volume – 72 crore per annum.

Key Results Area:

As a Area sales manager

Responsible for a gamut of activities entailing new distributor appointment, turnover growth, spares penetration against potential, business analysis, Tehsil level parts availablility, sales and strategy for the focus parts sales & Bajaj genuine oil.

Ensure quality parameters at distributors end – Excellon software implementation, SFA implementation, spares ordering process, DSR development & guidance in warehouse management & DSR review on monthly basis.

Retailer & Mechanic loyalty programmes – Registration & points accumulation.

Highlights:

3 new distributors appointed in AP state & all distributors are performing well.

Spare parts penetration improved to 35% for last two years, cumulative YOY growth is > 12%.

Tehsil wise retailer mapping completed.

Successful implementation of Excellon software, SFA at all distributor locations.

Registered 1600+ mechanics & 530+ retailers in loyalty programme & monthly active is > 40% in loyalty programmes.

Mechanic van campaign – training to 624 mechanics & 67 vehicle owners training on spares parts successfully completed in both AP & TG state.

Achieved discipline in discounts & infiltration in territory after long time.

Bajaj auto limited., Pune Sep 2015-Aug 2016

Area sales manager

Spare parts – 2wh division

State covered – Vidharbha, Maratwada & North Maharastra

Business volume – 65 crore per annum.

Key Results Area:

As a Area sales manager

Responsible for development & implementation of strategies to sustain growth & increase the market share of standard parts & Bajaj Genuine oil in the assigned territory.

Monitoring & Implementation of Bajaj Standards & process improvement in the network.

Inventory Management & support on software development at channel partners.

Developing training program of channel partners & provide learning environment to them.

MIS Generation & analysis.

Credit control.

Highlights:

Achieved 100% target in both channel for FY 15-16 & YOY – 20% growth.

Spares penetration improved to 65% against spares potential in the given territory.

Bajaj auto limited., Hyderabad Dec 2012-Aug 2015

Area sales manager

Spare parts – 2wh division

State covered – Andhra pradesh & Telangana

Business volume – 120 crore per annum.

Key Results Area:

As a Area sales manager

Responsible for development & implementation of strategies to sustain growth & increase the market share of standard parts & Bajaj Genuine oil in the assigned territory.

Monitoring & Implementation of Bajaj Standards & process improvement in the network.

Inventory Management & support on software development at channel partners.

Developing training program of channel partners & provide learning environment to them.

MIS Generation & analysis.

Credit control.

Highlights:

Played a vital role in improving the network of distributor through rigorous area mapping.

Achieved dealer & distributor targets consistently with cumulative Growth of 12%.

Bosch India Ltd, Hyderabad Mar 2008 – Dec 2012

Territory Manager – Sales & Service (Automotive aftermarket division)

Spare parts – 2wh, 3wh, 4wh & commercial spare parts

Location – Telangana & Rayalaseema region in AP state.

Business volume – 25 cr / Annum

Key Results Area:

Steered the sales growth of Bosch Automotive aftermarket products through sales forecast and strategy, network expansion, new business development in the assigned territory by market research, conducting meets and campaigns, sales and market blitz

Led the sales and service of workshop concepts like Bosch Car Service (BCS), Bosch Diesel Service (BDS), and also devised distributors strategic business/ action plan

Handled the dealers accounts and extended assistance with collections of past due accounts when required

Handled state institutional business i.e APSRTC.

Imparted training to the distributors, dealers of Bosch Ltd. both technically and commercially

Managed technical after sales and service of Bosch automotive products and systems

Kept a track of sales growth of the First Trade Level distributors and Second Trade Level dealers and workshops in the allocated territory and formulated plans to increase it

Efficiently launched many localized schemes in the market and captured the market share from the competitors.

Highlight:

Successfully appointed new dealers and distributors as a part of network expansion and new business and achieved double digit growth YOY.

EPS – 815 common fuel injection equipment worth Rs. 1.7 crore sold to our major STU (APSRTC).

PRECEDING ASSIGNMENT:

Max New York life insurance company Mar 2007 – Feb 2008

Financial planning manager

Location – Hyderabad

Monthly target – 4 new life insurance policy

Key Results Area:

Visit to customer and explain insurance policies and convert them to sales.

KLR Industries limited Aug 2006 – Feb 2007

Marketing executive

Location – Hyderabad

Key Results Area:

Circulating company/product profile to potential clients to create awareness in the market regarding the products manufactured.

Filling tenders generated by Key Clients and participating in techno-commercial discussions.

Ensuring speedy resolution of queries & grievances to maximise satisfaction levels.

Maintaining excellent relations with clients to generate avenues for further business.

Generating and maintaining records / files, quotations & technical after sales logins for review by the management.

SKILL SET & COMPETENCIES

Marketing,Sales, Service

Business Analysis

Customer Retention

Strategic Planning

Liaison/ Negotiation

Network Expansion

Creativity

Product Development

Vendor Management

Team Management

Time Management

Business Frameworks

Leadership

Persistence

Training & Development

Operations Management

Key Account Management

Business Development

Customer Relationship Management

Product Marketing

Long term thinking

LANGUAGE SKILLS

Proficient in English, Telugu & Hindi (read, write and speak).

TRAINING

Successfully attended trainings on:

“Opportunities Findings and Information Gathering”, “Visit Preparation and Time Management”, in Bosch Ltd under Automotive Aftermarket Asia Pacific Sales Force Academy (AA AP SFA).

Fuel Injection Pumps in Bosch Training center.

“Presentaion Skills”, “Negotiation Skills” training at Bajaj auto limited.

References available upon request

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