LONELLA BRECHNER
Thousand Oaks, CA 91319
ada7uw@r.postjobfree.com
PROFESSIONAL EXPERIENCE
ADV/DLV VISION-San Luis Obispo, Santa Barbara, Ventura, Thousand Oaks
Physician Liaison/Surgical Sales
Outside sales to ophthalmologists, optometrists, and primary care physicians 2016-present
Promoted after 3 months due to rapid territory growth
Increased referrals to 131% of goal in 2017, 156% of goal in 2018
32 new accounts since date of hire
Successful rapport and relationships with ophthalmologists, optometrists in territory
Launch of new ophthalmologist in 2019, currently 110% of goal
Event Planning-Doctor’s CE Events and Roundtables.
ASHFIELD HEALTHCARE-Central Coast & Central Valley, CA 2014-2016 (Company Layoff)
Specialty Sales Representative
Sales of IBS product to primary care and pediatricians
Consistently ranked in the top 15% nationwide for annual sales of Donnatal
Ranked 5/56 West Coast Region 2016
AUXILIUM-Santa Barbara, CA 2011-2014 (Company Acquisition by Endo)
Medical Sales Consultant
Sales of men’s health products to endocrinologists, urologists, & primary care physicians and an injectable to primary care physicians
Ranked 18/148 for 2011 goal attainment
Successful launch of injectable Xiaflex for Dupuytren's Contracture to primary care
DEY LABORATORIES-Los Angeles, CA 2008-2011
CNS Specialty Sales Representative
Sales of psychiatric products to psychiatrists
Ranked 1/10 District, 5/80 Region, 9/240 Nation
2010 National Sales Marketing Advisory Board-Central West Regional Representative
EMSAM Highest NRx Mkt Share (50.3%), NRx Chg (82.8%), & NRx MS Point Chg (10.5)
Recognized for Preparedness, Strength in Business Acumen & Leveraging matrix to drive Perforomist scripts in “Creating Greatness” Corner
Ranked highest in district for 2009 Year End Review
EMSAM 120.76% of current goal April 2010
SCHERING-PLOUGH –Santa Barbara, CA 2008 (Company Acquisition by Merck)
Pharmaceutical Sales Representative
Sales of respiratory products to primary care physicians, pulmonologists, & pediatricians.
Successful launch of Asmanex pediatric indication
Goal attainment increased 20% since active in territory
Grew Proventil HFA to 111% of goal
Ranked 1/16 in district July 2008
GLAXOSMITHKLINE – Santa Barbara, CA 2006-2008 (Company Layoff)
Senior Pharmaceutical Sales Representative
Sales of company products to primary care physicians, cardiologists, & endocrinologists.
Q3 market share for Avandia 8.5% territory vs. 6.8% national, ranked 4 of 23 in region and 100 of 606 in nation. Share change -3.2% vs. -3.6%, ranked 7 of 23 in region and 224 of 606 in nation.
Q3 market share for Coreg CR 1.6% territory vs.1.5% national, ranked 13 of 23 in region and 337 of 606 in nation. Share change not ranked.
Q3 market share for Avodart 16.5% territory vs. 15.6% nation, ranked 4 of 23 in region and 57 of 501 in nation. Share change 0.7% territory vs. 0.7% national, ranked 14 of 23 territory and 268 of 501 in nation.
Successful launch of Coreg CR with positive growth.
THE TRIBUNE NEWSPAPER-San Luis Obispo, CA 2003-2006
Outside Sales Account Executive, Real Estate & Auto
Hired to expand sales into Santa Barbara County. Managed a new 100 mile territory for automotive and real estate display advertising. B2B Sales to Real Estate Companies, National & Local Builders, & Automotive Companies.
Key Result
#1 Sales Representative both years
180% Goal Attainment first quarter
142% Territory Growth first year
56 New Annual Contracts signed within first year
Increased company’s annual revenue by $180,000 by creating a territory specific special section
ENTERPRISE RENT-A-CAR-San Luis Obispo 2001-2003
Customer Service Representative
Sales & customer service for largest car-rental company in North America. Assumed management responsibilities, supervising and training employees. Corporate Account Representative for branch.
Key Result
Ranked #1 Sales Representative on 3 occasions
Customer Service MVP
Corporate Account MVP
Hall of Fame Award (top 5 in sales consistently first year)
Elected Corporate Account Captain for San Luis Obispo
Brought in $50,000 in additional revenue from acquiring large corporate account/contract
EDUCATIONAL QUALIFICATIONS
Bachelor of Art's Degree in International Business (2001), UNIVERSITY OF CALIFORNIA-Los Angeles, CA. GPA 3.56/4.00 Cum Laude.
References, documented sales numbers, reviews available upon request