Shafeek Abu

Profile Summery …..

Over ** years’ – KSA and 2 years UAE experience in…

Multi-Unit Retail operations (QSR) Sales Management Business developments

PNL and cost management

Transformation and turnaround business to profitability

KPI management

New store developments (best performance is the expansion of business by 2.3 fold in four years

(from 80 stores to 184 stores))

Skilled in conducting direct / indirect competition analysis to study the market trend move thus achieve the market share

Experience in enhancing the market penetration, business volume and growth

Track record of consistently achieving the sales targets by strategic planning and executions

Process effective communication, inter personal, problem solving and negotiation skills

Multiple winner of Sales, Category, Developments awards of Baskin Robbins pan GCC. Core Competencies …..

Handling Sales, Operations, Data Analysis and Planning for assessments of revenue potentials in the business.

Formulating strategies and reaching out to unexplored markets for business expansion by developing grass root business networks.

Managing the profitable sales and operations for multi-unit retail stores, ensuring the accomplishments of business targets – with extreme food safety and standard operation procedures. Analysis, plan and execute the strategic campaigns. Optimum usage of available resources including the manpower with utmost personal relations including cross functions management.

Develop the comparable store profitable business by strategic approach and training of the team. Leads and develop the team.

Other Skills …..

Languages : English, Arabic, Hindi & Malayalam

Computer : MS. Office, Oracle – ERP & SSHRM, Future POS Religion : Muslim

Marital status : Married

Date of Birth : 21st June 1974

Nationality : Indian

Visa Staus : Transferable KSA Resi. Visa

Driving license : Valid (KSA. & India)

Contact (KSA) : 009**-**-***-****

Contact (UAE) : 009**-**-***-****

Contact (India) : 009*-***-*** 8092

E Mail : ada6os@r.postjobfree.com

Linked In : Shafiq babu

Work experience …..

Nov 2017 – At present…

Head of Operations IFFCO Group

London Dairy cafés & Bistros – UAE

Transformation of brand London dairy from Ice cream kiosk to Cafés and Bistros in two years

Work as a consultant for the sales & operations of GCC. Markets

Category developments and marketing

Process developments including P&L and Store Feasibility reports

Recruitment onboarding and training

New locations for UAE & KSA.

April 2010 – Oct 2017

Regional Manager Sales & operations of western province KSA. In Baskin Robbins Ice cream.

Lead the sales and operations of 180 stores with the help of four Territory managers, 14 Area managers and 550 frontline staff.

Handle the developments of business, store network and manpower

Store designs with the help of projects team

Training and retail food safety with the help HR.

Analysis, planning and executions for strategic campaigns

Cost Management and customer satisfaction

Feb 2009 – March 2010

Territory Manager Sales and operations Central Province, KSA. In Baskin Robbins April 2006 – Jan 2009

Territory Manager Sales and operations Eastern Province, KSA. In Baskin Robbins Feb 2003 –March 2006

Area Manager – Parlour operations at Baskin Robbins Jeddah, KSA. Jan 1998 – Jan 2003

Area Manager Horace & Super markets at Baskin Robbins WP. KSA Seminar & Trainings …..

Time Management – Institute for professional training Dubai Performance Management – intek, Dubai

Change Management -

Education …..

Secondary and higher secondary schooling at St. Gority School, Punalur, Kerala, India Pre graduation - Sree Narayana College Punalur, Kerala, India Diploma in Electronics – Universal College, Kollam, Kerala, India Bachelor of commerce – University of Calicut, Kerala, India

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