Profile Summery …..
Over ** years’ – KSA and 2 years UAE experience in…
Multi-Unit Retail operations (QSR) Sales Management Business developments
PNL and cost management
Transformation and turnaround business to profitability
New store developments (best performance is the expansion of business by 2.3 fold in four years
(from 80 stores to 184 stores))
Skilled in conducting direct / indirect competition analysis to study the market trend move thus achieve the market share
Experience in enhancing the market penetration, business volume and growth
Track record of consistently achieving the sales targets by strategic planning and executions
Process effective communication, inter personal, problem solving and negotiation skills
Multiple winner of Sales, Category, Developments awards of Baskin Robbins pan GCC. Core Competencies …..
Handling Sales, Operations, Data Analysis and Planning for assessments of revenue potentials in the business.
Formulating strategies and reaching out to unexplored markets for business expansion by developing grass root business networks.
Managing the profitable sales and operations for multi-unit retail stores, ensuring the accomplishments of business targets – with extreme food safety and standard operation procedures. Analysis, plan and execute the strategic campaigns. Optimum usage of available resources including the manpower with utmost personal relations including cross functions management.
Develop the comparable store profitable business by strategic approach and training of the team. Leads and develop the team.
Other Skills …..
Languages : English, Arabic, Hindi & Malayalam
Computer : MS. Office, Oracle – ERP & SSHRM, Future POS Religion : Muslim
Marital status : Married
Date of Birth : 21st June 1974
Nationality : Indian
Visa Staus : Transferable KSA Resi. Visa
Driving license : Valid (KSA. & India)
Contact (KSA) : 009**-**-***-****
Contact (UAE) : 009**-**-***-****
Contact (India) : 009*-***-*** 8092
E Mail : email@example.com
Linked In : Shafiq babu
Work experience …..
Nov 2017 – At present…
Head of Operations IFFCO Group
London Dairy cafés & Bistros – UAE
Transformation of brand London dairy from Ice cream kiosk to Cafés and Bistros in two years
Work as a consultant for the sales & operations of GCC. Markets
Category developments and marketing
Process developments including P&L and Store Feasibility reports
Recruitment onboarding and training
New locations for UAE & KSA.
April 2010 – Oct 2017
Regional Manager Sales & operations of western province KSA. In Baskin Robbins Ice cream.
Lead the sales and operations of 180 stores with the help of four Territory managers, 14 Area managers and 550 frontline staff.
Handle the developments of business, store network and manpower
Store designs with the help of projects team
Training and retail food safety with the help HR.
Analysis, planning and executions for strategic campaigns
Cost Management and customer satisfaction
Feb 2009 – March 2010
Territory Manager Sales and operations Central Province, KSA. In Baskin Robbins April 2006 – Jan 2009
Territory Manager Sales and operations Eastern Province, KSA. In Baskin Robbins Feb 2003 –March 2006
Area Manager – Parlour operations at Baskin Robbins Jeddah, KSA. Jan 1998 – Jan 2003
Area Manager Horace & Super markets at Baskin Robbins WP. KSA Seminar & Trainings …..
Time Management – Institute for professional training Dubai Performance Management – intek, Dubai
Change Management -
Secondary and higher secondary schooling at St. Gority School, Punalur, Kerala, India Pre graduation - Sree Narayana College Punalur, Kerala, India Diploma in Electronics – Universal College, Kollam, Kerala, India Bachelor of commerce – University of Calicut, Kerala, India