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Sales Manager

South Lyon, MI
December 31, 2019

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Steve Schehr

***** ***** ****** * 734-***-****

South Lyon, MI 48178


Customer focused individual with 15 years experience in sales at fortune 500 companies in the CPG industry. Excellent interpersonal and communication skills, both written and verbal. Ability to effectively interact with all levels of management and execute priorities while motivating others.

• Customer focused

• Self motivated

• Sales background

• Trade fund management

• Systems knowledge

• Broker management

• High energy

• Presentation skills

• Category Management


Nestle, Plymouth MI 2010-Present

District Sales Leader

Lead a team of 20 Sales Reps, Delivery Agents, and Full/Part Time Merchandisers for Nestles DSD pizza and ice cream business

Manage $17MM business with sales increases 7 out of 9 years

Successfully led a major integration project combining pizza and ice cream onto one truck

Facilitated change management working with go to market team on 7 route optimization projects in 9 years

Coach and train reps which has led to the promotion of 5 direct reports

Developed Sales Reps fact based selling efforts by providing analyzed reports, business reviews, and sell sheets to aid in their calls

Part of a National Leader Council developing projects to help improve company results and provide better tools for the field

Involved in mentoring 2 college graduates for Nestles year long District Manager Designate program

Led sales team in safety and have been injury free for 6 years

HJ HEINZ, Pittsburgh, PA 2008 to 2009

Assistant Category Development Manager

Conducted analysis to understand brand performance, competitive conditions, and category trends for Heinz gravy and Wyler’s soup brands

Utilized Nielsen/GDW/Siebel to help manage trade promotions effectively

Assisted in the development of business reviews for category development initiatives and key account calls that led to 95% distribution of our new item in 2008

Created fact based presentations for field sales to support new items, competitive situations, enhance merchandising effectiveness, and improved shelving

Delivered record sales, profitability, and share for the 2008 gravy season

Developed and presented financial investment review to senior management outlining impact on incremental trade spend in 2008 for gravy and soup

HJ HEINZ, Denver, CO 2006 to 2008

Retail Business Manager

Managed retail execution through a broker network (Acosta) covering 12 states, 8 broker offices and over 1,000 reps throughout the west

Worked cross functionally with Acosta from EVP to Sales Reps creating strategies and priorities that drove improved retail execution in the west out performing total US by 10%

Improved communication through conference calls, sell sheets and established goals that increased audit results 60% and display cases by 263% in 2 years

Created a retail action plan used with Space Managers, improving category schematics by 90%

Led the west to the top national rankings through incentive contests, monthly newsletters, Heinz website, electronic audit reporting, conference calls, and quarterly retail meetings

Conducted over 1,000 audits in one year helping close distribution gaps by 50%

BRACH'S CONFECTIONS, Denver, CO 2004 to 2006

Region Manager

Managed package candy, bulk candy, seasonal candy, and fruit snack business for all customers in Colorado, Arizona, New Mexico representing over $5,000,000 in sales per year (King Soopers/Fry’s/Albertsons/Safeway)

Managed 12% trade budget used to plan events and drive increased package candy sales

Sold and implemented the roll-out of a bulk candy DSD program with Safeway Denver that delivered over $500,000 in annual sales

Increased seasonal candy sales +20% at Albertsons and Kroger

Managed retail execution through several brokers (Crossmark/Advantage/Acosta) improving distribution by 40%

Developed a creative cross promotional program with Universal Studios and Fry’s during the release of the Harry Potter DVD

Gained new candy distribution at Albertsons, Kroger and Safeway representing $100,000 in sales

NABISCO (Acquired by Kraft in 1999), Denver, CO

Customer Business Manager 2000 to 2004

Managed an $8,000,000 Cooke/Cracker business for Albertsons Denver consisting of 70 stores in 4 states

Responsible for all facets of customer management including P&L, category management, forecasting, deductions, relationships, category reviews, and top to top meetings

Responsible for communicating monthly plans to sales reps and ensuring execution at retail

Managed $1,500,000 checkbook distributing resources against specific brands to drive sales and share growth

Developed plan for customer, which earned 2nd place in a national sales contest

Gained major shelf space two consecutive years in a row which grew base dollars by 7%

District Sales Manager 1999 to 2000

Managed and motivated a team of 37 Sales Representatives and Merchandisers

Coached and trained selling and organizational skills to the team

Created Sales Rep of the month award which motivated team and delivered 8 record months

Grew sales by 10% while working through turnover

Decreased customer complaints with better communication and a weekend hotline number


Special Project (National Trainer) 1998 to 1999

Nabisco RJR, Minneapolis, MN

Territory Manager 1997 to 1998

Nabisco RJR, St.Cloud, MN

Sales Representative 1995 to 1997

Nabisco RJR, Bismarck, ND

Sales Associate 1994 to 1995

Nabisco RJR, Minneapolis, MN


Bachelor of Science (Human Resource Management), Winthrop University


Salesperson of the Year 1997

Presidents Award 1998

District Manager of the Year 2000

Account Manager of the Quarter 2002

Triple Crown Winner (Sales, Share, Profit) 2003

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