ANIL KUMAR

Local Address: U **/** Ground floor DLF Phase III, Gurugram, Haryana

Contact Number: +91 - 7827399323Email Id; ada64o@r.postjobfree.com D.O.B: 13-11-1989

OBJECTIVE

To work as Digital marketing expert and contribute in the growth of the company by utilizing my education and experience and grow my knowledge by facing challenges along with learningnew technologies.

WORKEXPERIENCE – 5YEARS

Zirca Digital Solution – (Microsoft Advertising)

Role: Account Coordination– Implementation Team

Duration: April 2019 – Till Present

o Suggesting and performing all implementation based on client discussion o Optimization and Reporting of Search Campaigns

o Microsoft Merchant Setup

o SEM Campaign setup and structuring

o Competition analysis&market research

o Keywords research, expansion and scrubbing

o Setting up conversion tracking

o Campaigns setup adhering to Microsoft &Zirca's policy Concentrix Daksh India Pvt. Ltd. - (Google Ads)

Role: Google Ads Associate

Duration: Dec 2016 – March 2019

o As ads associate my responsibilities are focused on handling the various operations of online advertising in Google.

o Cooperated with Google Account manager and Campaign Manager and provide support for large customer strategies and sharing various customized reports to client such account audit, accounts performance and budget pacing reports. o Day to day analyze campaign performance.

o Optimizing and improving the performance of online campaigns based on data and report analysis.

o Provide recommendations and strategies for PPC campaign improvement. Role: Google Ads Reviewer

Duration: Aug 2014 – Dec 2016

o Ads creation and reviewer of video ads, display ads, image ads ETA and different types of extensions.

o Keyword analysis and Keyword research.

o Worked as senior practitioner (Band 4) and bucket lead in the process, manage entire shift’s workflow, target, quality, breaks and work adherence progress of shift with managers.

TECHNICAL SKILLS

Digital Marketing:

Microsoft Advertising Certification

Google Ads Search and Display Certification

Keyword Planner Tool

Google Tag Manager

Google Analytics

Knowledge of Social media marketing (Facebook, Instagram, LinkedIn)

Programming Languages: Knowledge of HTML, CSS, WordPress, Java script for web page developing.

EDUCATION

Degree University/Board Year Percentage

MCA Lovely Professional University 2013 7.30 CGPA

BCA Ranchi University 2010 70.83%

STRENGTHS

Believe in Smart work along with hard work.

Exploring and learning new technologies related to my field.

Calm Minded and Focus.

Believe in team Building and cohesiveness.

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