Lucie RAFFIN BRANDING, MARKETING, PR & EVENTS CONSULTANT

Los Angeles ada616@r.postjobfree.com +1-424-***-**** Visa O1

PROFILE

Multilingual Branding, Marketing, PR & Events Consultant with 9 years of expertise across various Luxury leading Houses & CPG brands including consulting, agency and in-house experience. Result-oriented with strong business acumen to drive strategy, planning, design and delivery of projects meeting the deadlines and objectives. International profile with strong expertise in Europe and substantial contacts with journalists, talents, producers, publicists, agents and agencies.

‘Can-do’ attitude, Creative, Hands-on and Strategist with a Business Developer mindset. AREAS OF EXPERTISE

Drive projects from concept to implementation Branding Marketing Communications Publicity Media Print Digital Social Creative Development Partnerships & Collaborations Customer Experience & Exclusive Events Campaigns Lifestyle Fashion Jewelry & Watches Corporate Cross-functional team Management

EXPERIENCES

PR, Events and Marketing Senior Manager France, Switzerland, Benelux June 2014 - October 2019 Paris Defining & Implementing Marketing & Communications Strategy, Events, Influencers & Social Media Campaigns, Media Plan

Brand Content, Advertorials, local Campaigns Collaborations & Partnerships with Talents & Media Groups Managing 4 press offices and an influencer agency

Richard Pestour PR Manager for Tiffany & Co. France May 2013 - June 2014 Paris Communication Leadership of PR coverage for the Champs-Elysées flagship Grand Opening (June 2014) Consultant Luxury & CPG, BearingPoint January 2011 - April 2013 Paris Implementation of a Governance Dept for the Luxury brands Worldwide Reorganization and Brand Positioning

Project Management, Resolution of stock’s differences European prospective study about the retail market acceptance for new digital services in-store Training & deployment strategies

Brand Manager Assistant Veuve Clicquot Ponsardin, Moët Hennessy Diageo 2010 Paris Brand Management and Marketing,Consumer Driven Partnerships, Events & Visibility Programs Marketing & Training Assistant, Lancel 2008 Paris SKILLS

English: fluent Spanish: fluent French: native Italian: basic Advanced MS Office, Google business suite, Nielsen, Cognos, EDUCATION

EM LYON Master of Science in Management Major in Marketing