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Cairo, Cairo Governorate, Egypt
December 27, 2019

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CAIRO, EGYPT +**.***********


Dynamic, achievement driven professional with 12+ years of rich leadership experience with reputable companies in Egypt. Extensive experience in the retail sector especially in books retail handling functions like procurement, supply chain, vendor management, merchandizing, inventory management, store management, customer relations and business development. Capable of developing procurement budgets and plans and negotiating assertively with domestic and international vendors/suppliers to achieve best return on investment (ROI) on the budgeted spend. Seeking a challenging managerial assignment in retail to leverage skills and high degree of professionalism to meet corporate goals and objectives.


Communication: Dealing with other management members, employees they supervise and even customers. Organizational: They are responsible for multiple categories of things such as suppliers, ordering, inventory assessment, sales assessment, displays/ visual Merchandising.

Leadership: Managers hire and supervise employees, deal with conflicts, and motivate employees to meet merchandising goals. Disciplined Work Ethic: Work independently to deliver results in a vast array of fast-paced and dynamic arenas. Critical-Thinking Skills: Consistently analyze the needs of their store and make plans to fill those needs. Also, find ways to counteract fallout when best laid plans don’t go as expected. PROFESSIONAL EXPERIENCE

ALEF Bookstores, Cairo, Egypt Dec 2009 - Present

Logistic & Procurement Manager

ALEF Bookstores owns and operates a chain of bookstores in various Egyptian cities as well as a large online store providing a wide range of books in Arabic, English and other languages, book accessories, stationery, edutainment products and gifts.

Designation Chronology

• Jun 2013 - to date, Logistic & Procurement Manager

• Mar 2010 - May 2013, Business Development Manager

• Dec 2009 - Feb 2010, Project Manager

Key Responsibilities as Logistic & Procurement Manager June 2013 - Present

Directed a staff of twenty in a high-volume bookstore with $4.3 million in annual sales. Sales were up 2.6% over last year

Analyzed sales data in depth to optimize merchandise presentation and selection. Achieved consistent 3-5% comp growth in responsible departments.

Improved ecommerce sales +10% to prior year developing strategy with increased depth and breadth of inventory.

Improved Gross Margin Return on Investment 110 basis points by reducing cost of goods and improving inventory management.

Improved Gross Margin Return on Investment 110 basis points by reducing cost of goods and improving inventory management.

Utilized workload planning and constructed weekly schedules to serve business needs.

Developed and executed tracking methods for key metrics in 60% of all import merchandise.

Coached and counseled store manager on performance issues in partnership with the franchisee owners.

Identified underperforming categories with in depth analysis as well as market data, targeting categories which exceeded both planned sales and gross margin.


CAIRO, EGYPT +02.01000116276 ALEF Bookstores, Cairo, Egypt Mar 2010 - May 2013

Business Development Manager

Key Responsibilities as Business Development Manager Managed Merchandising department, 104 suppliers, 11,000+ SKUs, and $ 2.1 M in sales, which included managing products through their life cycle from creation to disposition, vendor management, meetings, and negotiations including minimum purchase quantities, rebates, and costs.

Analyzed competitors' product mix, pricing, and merchandising strategy and managed product portfolio.

Collaborated with Category Manager and Marketing Manager to develop product portfolio and marketing.

Merchandised catalogs and reviewed and approved catalog pages for final printing as well as managed.

Set annual list price and net price by utilizing competitive analysis, supplier suggested retail price, and current market price. Managed price lists throughout the year.

Provided initial forecast and worked with Inventory Manager to manage forecast and with suppliers to minimize back- orders.

Manage all importing merchandise and process according to sales Targets.

Continually evaluated SKU performance and vendor relationships to reduce overall vendor base by 42%.

Encouraged and facilitated cooperation, pride, trust, group identity, commitment, and team spirit. ALEF Bookstores, Cairo, Egypt Dec 2009 – Feb 2010

Project Manager

Key Responsibilities as Project Manager

• Executed 2 projects - Book Selection and Ordering and Staff Training and Development. Collaborated with the management in defining project goals, expected time to completion and planning and mobilization of resources. Book Selection and Ordering

• Evaluated and updated the database of the current selections held by the stores.

• Conducted research to create a list of books with the best potential for driving sales.

• Identified and recommended measures for activating unopened accounts.

• Created a list of potential suppliers with a recommended framework for future action plan.

• Negotiated mutually beneficial contracts covering payment, credits and terms.

• Evaluated shipment facilities and procedures ensuring compliance with company requirements. Staff Training and Development

• Reviewed current levels of skills of staff both in the warehouse and the stores to ensure that they were adept at managing all stages of the purchasing process.

• Trained staff on various aspects of in-store merchandizing including book display techniques, book display changing and re- shelving planning and best ways to stock books.

• Built competencies of staff in selling and promoting books in the bookstore and improved staff capabilities in customer service leading to improved customer satisfaction. SHAIMA RADWAN

CAIRO, EGYPT +02.01000116276 Shorouk Bookstores, Cairo, Egypt Feb 2007 – Dec 2009 Junior Merchandising

Dar El Shorouk is one of the most recognized names in publishing and book sales in Egypt. Highlights

• Managed start-up and grand opening of 5 branches - San Stefano Alexandria, City Stars Mall Cairo, Korba, Mohandessin and Zamalek.

• Delivered consistent growth in sales and profits ranging from 9% to 15% every year from the first year of store operations.

• Supported the department manager in setting a new company wide record of 40% sales in a single year in 2008 and achieved

#1 position in sales among districts.

• Built a new system for creating and managing database of titles held by the company including classification and categorization along with name of publisher/supplier.

• Overhauled systems, processes, training programs and corrected issues related to book displays, categorization and lagging which successfully reversed the downward performance spiral of the stores in Talat Harb Street and First Mall in Cairo.

• Attended international trade events in London UK, Frankfurt Germany, Russia and USA. Key Responsibilities

• Reported to the General Manager and controlled the entire product lifecycle of the English department from product introduction, product performance management to discontinuation and stock liquidation across 12 stores of the company.

• Prepared and processed purchase requisitions till issue of purchase orders, adhering to company policies and procedures.

• Managed identification and selection of new suppliers, reviewed proposals, negotiated prices and terms and contract administration.

• Coordinated with suppliers in expediting deliveries to replenish and maintain inventories at targeted stock levels.

• Built and sustained relations with vendors and monitored/evaluated performance to achieve continual improvements in the supply chain.

• Managed the departmental budget ensuring optimum utilization, budgetary compliance and best ROI on the budget.

• Worked with the Merchandizing Manager to plan restocking and control slow moving inventories. Virgin Megastore, Cairo, Egypt Feb 2006 – Mar 2007 Assistant Department Manager

Virgin Megastore is a global leader in retail entertainment with 14 stores throughout the Middle East.

Designation Chronology

• Feb 2006 - Mar 2007, Assistant Department Manager (Book Section)

• Aug 2005 - Feb 2006, Sales Associate (Book Section) Highlights

• Recognized as one of the store’s Rising Stars - improved customer satisfaction by 45% and increased sales, margins and staff retention.

• Selected by the Store Manager to be a key-holder with the responsibility of managing the total stores operations in the absence of the Stores Manager and the Assistant Stores Manager.

• Joined as a Sales Associate in the Book Section in Aug 2005, was recognized as the Sales Associate of the Quarter 4 times and promoted to Assistant Department Manager in Feb 2006. Key Responsibilities

Stores Operations


CAIRO, EGYPT +02.01000116276

• Supervised the staff of the Book Section in ensuring effective display of books in the stores, inventory control and customer service.

• Supported staff in managing customer relations, maintaining a positive attitude and avoiding customer conflicts.

• Provided effective sales and after-sales support to VIP customers of the stores.

• Planned and implemented effective merchandizing and store displays to drive sales across all product categories.

• Liaised with key customers like departments of various colleges to gather requirements, generate orders and execute supply orders.

• Determined product range, quantities and qualities to be ordered/stocked based on prior sales history.

• Monitored status of and ensured efficient execution of all special orders.

• Studied and analyzed customer requirements, market needs and competitor activities and recommended action plans to increase the store’s offerings of product lines.

Accounting and Inventory Control

• Administered the computerized management system of the bookstore and solved emerging operating problems in the absence of the Store Manager.

• Reviewed data and reports generated by the inventory control system and controlled stocks to maintain optimum levels.

• Assured accurate data entry and upkeep of merchandize transactions and generation of accurate reports related to sales analysis and inventory status.


Helwan University, Egypt (Aug 2002)

Bachelor's degree in Tourist Guidance

Professional Development


• Product Placement

• Sales and Distribution Channels

• Upselling/Consultative Selling

• Presentations and Proposals

• Customer Base Expansion


MBA in Operational Management, October 2012 till May 2012. Eslsca Business school

Certificate in Purchasing and Negotiations, Skills Worldwide Egypt, Nov 2012

Certificate in Supply Chain Inventory Management, Skills Worldwide Egypt, Nov 2012

Certificate in Book Categorizing Format, Sterling Book Publishing. May 2013

Certificate in Bookstore Display, Cyile Group, July 2006 References

• Available on request


Birth Date: 26 September 1982

Gender: Female

Nationality: Egyptian

Languages: English/ Arabic.

Hobbies/Interests: Hiking, Running, Home Improvements, Travel & Reading.

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