** ***** **. ***** *******, Las Piñas City
A senior management position with a growth-oriented corporation where my experience, knowledge and skills will have an immediate impact on corporate profits and productivity.
Summary of Qualifications
• More than twenty years of management experience in operations, marketing, advertising,
marketing communication, brand management and events management.
Marketing and Events Consultant for Boracay Terraces, Boracay Eco-Village 2014 – 2016.
Marketing and events consultant for several high-end car clubs such as BMW Car Club of the Philippines, European Car Club of the Philippines, Subaru Society, Subaru Club of the Philippines and Club Mitsu PH.
Strong network of businesses owners, politicians, athletes and celebrities.
Solid experience in the hospitality industry.
Strong ties with media and the country’s top publications
Extensive roster of events and marketing suppliers
• Demonstrated strengths in analytical, communications and operations management skills.
• Especially skilled at building effective, productive working relationships with clients, suppliers
and company staff.
• Goal-oriented individual with excellent leadership abilities
• With extensive experience in financial and administrative aspects of a business.
ST. JUDE ACADEMY OF DASMARIÑAS
Marketing and Operations Consultant November 2018 – Present
Heads the development and implementation of all marketing projects.
Heads the development of new markets for the school.
Responsible for reviewing and streamlining all operational systems as well as creating new ones to make them more efficient and productive
Heads the renovation of the school facilities including procurement of new equipment to make sure the school has everything the students need.
Works with the owners of the school to improve the working conditions of all employees to keep them productive and loyal.
Heads school and parent relations making sure all concerns of parents are addressed and increase participation of parents and guardians.
Responsible for target setting for enrollment and other revenue generating activities.
Responsible for the 20% increase in enrollment. First enrollment increase in 4 years.
Heads community relations for the school. Establishing for the first time and strategic partnerships with key establishments in the area including the local government.
Heads the team that is aimed to renew and strengthen the school’s brand equity and make it more relevant to the community.
Heads the team that is creating an alumni association and for the school.
Heads the committee that is introducing essential training such as Emergency Care and First Aid, Fire Safety, Cafeteria Safety and Cleanliness, etc.
Heads the team responsible for the preparation of the school for FAPE accreditation.
PREMIER WINE AND SPIRITS
On-Premise Manager September 2017 – November 2018
Heads the on-premise department for beverage marketing and sales
Develops marketing strategies, events, activations and promotions for hotels, restaurants, integrated casinos, resorts, bars, clubs and cafes.
Responsible for setting and reaching monthly sales target for the whole team and the different brands
Supervises all on-premise sales and marketing staff to ensure all presentations and proposals are consistent.
Works together with all Brand Management teams to make sure all brands are marketed appropriately to it’s target market.
Ensures all merchandising set-ups are according to brand’s application guidelines.
Ensures all expectations of principals during their visits are met in terms of merchandising, sales, activations and consumption in all on-premise outlets.
Director for Sales November 2016 – April 2017
Oversees all advertisers and makes sure that all issues and TV episodes are profitable.
Handles client relations and communicates the requests and concerns of all clients to the proper department.
Organizes all schedules for material deadlines.
Supervises all sales and marketing staff to ensure all presentations and proposals are consistent.
Reviews some client establishments (hotels, resorts, restaurants, etc.) when needed.
ROYAL CLUB MAKATI
General Manager February 2015 – March 2016
Handles all aspects of the business from suppliers for construction and equipment, aesthetic and technical design, interviewing and hiring staff, creation of systems for operation and marketing and sales, promotions and marketing, sourcing of sponsors and media tie-ups.
Sources and books high-end events the yielded high revenues.
Oversees daily operations from security, f&b service, front desk/reception, kitchen, purchasing, accounting and special event operations.
Handles VIP clients and events.
Director for Marketing and Sales Jan 2013 – August 2014
Promoted to Director position after just 15 months of handling the food businesses of the holdings company. Spearheading sales and marketing initiatives of all 11 subsidiaries including operations of the food companies under the Winace Holdings Group as well as manpower and security subsidiaries.
Handles Marketing and Sales for Winmanpower and Winsecurity. Providing manpower and security for the University of the Philippines, the U.S. Embassy, Caticlan Jetti Port, several prestigious hotels in Boracay, Metrpolitan Bank and Trust Company, etc.
Handles booking and event execution for international talents for WINENTERTAINMENT. Oversees entire concert execution. From picking talents, to booking them to event proper.
SEVENTH HIGH/BONI HIGH STREET INC.
General Manager Oct 2011 – Nov 2013
Oversees operations of Seventh High including front of house (customer relations, reception, sales and marketing) and back of house (kitchen operations, housekeeping, procurement (supplier accreditation, contract review, etc.) accounting (payables, receivables, billing, etc.) and HR (hiring, payroll, employees benefits, etc.).
Handles booking and event management of top international talents like DJs, Movie Actors, Athletes, Bands, Singers, etc.
Responsible for booking events and negotiating free media exposure worth millions every month
Reports to the chairman regarding direction, finances and plans of Seventh High
Handles all VIP relations
Promoted to General Manager position after 6 months of employment. Made partner February 2012.
Marketing Manager March 2011 – Sept 2011
Oversees operations of Seventh High Lounge
Responsible for formulation of marketing strategies
Oversees design direction of marketing collaterals (printed, video, others)
Oversees planning and implementation of events
Responsible for development of relationships with sponsors and suppliers
Responsible for auditioning, interviewing and hiring of all live entertainment
Responsible for setting and meeting monthly targets and goals
Heads VIP guest relations- Especially media, politicians and celebrities
MY LEFT HAND CREATIVE SOLUTIONS
Partner January 2007 – Present
• Oversee all corporate operations
• Manage the business’ strategic plans, headed over-all finance, administration and human resource functions
Director for Events & Marketing May 2002 – Jan 2007
Planned and prepared advertising and promotional materials for clients with
the objective of increasing their sales of products or services.
Supervised conceptualization and implementation of all events for clients.
Prepared budgets and submitted estimates for project costs as part of
campaign plan development.
Presented and implemented various marketing / PR / promotional strategies
to clients of all industries (food, technology, entertainment, logistics, medical, amongst others), and assisted in the preparation of their media and marketing collaterals.
• Employed market research initiatives to support brand positioning, pricing and marketing communications efforts for specific clients.
Consistently implemented successful marketing initiatives within approved
timetables and budget.
Oversaw production of print collaterals to make sure all deliverables meet
and surpass client’s expectations
Maintained strong professional relationships with a select pool of media,
advertising and print production suppliers
ANTEL GROUP OF COMPANIES
Director for Marketing March 2008 – May 2010
• Create marketing and sales strategies focused on driving business growth and
revenue targets, achieving business plan objectives and provide the focus for
effective marketing for A.Venue mall, A. Venue hall, A.Venue Suites, Antel Grand
Villages, Aquamundo Resort, Serenity Towers and Antel Spa Residences.
• Plan and implement the strategy for sales and customer retention for all of Antel's properties.
• Plan and manage sales and marketing resources according to agreed budgets.
• Plan and oversee special events held within the Antel Lifestyle City
Spearhead campaign to improve mall – tenant relations.
Source sponsorships for marketing initiatives.
Create cross-promotion activities and other marketing initiatives for all tenants and establishments within Antel Lifestyle City.
Create tie-ups with companies to do events and other marketing activities inside Antel Lifestyle City.
Pre-qualify and approve possible tenants for the mall (short-term/long-term)
Presided over meetings with mall tenants.
Worked with new tenants with the construction and look of their establishment.
Supervise decorations/design and the overall look and feel of the mall
• Handle all marketing communications and PR activities for the Antel.
• Make appropriate contributions to business planning and budgeting activities
• Contribute to the formulation of policy and strategy
AUDIO MEDIA PRODUCTION
Marketing Manager December 2000 – May 2002
Marketed the audio production services of the company mainly to advertising agencies
Handled customer service for existing clients. Made sure that all clients were well taken care of and that all their production needs were met.
Listened to the customers' concerns, complaints, requests, needs and make sure they are addressed properly.
Conceptualized and produced marketing and promotional materials such as brochures and posters for the purpose of building awareness for the company. Handled PR activities and media-generating activities to create hype and interest in the company.
Oversaw the production of radio commercials, production of TV, radio and corporate jingles/music, audio lay-in of TV commercials, TV shows and AVPs
Responsible for making sure that the quality of all talents provided to clients met the clients’ expectations and standards.
LIMITS ENTERTAINMENT HALL
VP Marketing and Events/Technical Manager June 1996 – October 2000
Was awarded Manager/Supervisor of the Year 1997, 1998 & 1999
Oversaw and managed all events held within the club’s premises such as– fashion shows, concerts, dance parties, political meetings, TV show remote broadcasts, birthdays of celebrities and politicians
Designed and coordinated event programs for various companies, from planning phase to actual execution.
Provided on-site assistance during an event --from parking, security, reception, food, logistics, technical, etc.
Managed the technical staff and made sure their needs were addressed by the management committee.
Oversaw the maintenance and operation of all technical equipment available in the venue.
Sourced different events the brought big revenue for the venue
Conceptualized and produced marketing collaterals like invitations, tickets, posters, brochures, and other marketing tools like radio ads and in-house events as a means to promote the club to its target market.
AYALA FINANCIAL SERVICES MAKATI
Investment Consultant June 1995 – May 1996
Marketed the services of the company mainly to individuals looking for insurance, real estate and other investment opportunities.
Handled real estate loans and offered money placement services to clients.
C&T GLOBAL FUTURES
Assistant Section Manager April 1994 – May 1995
Appointed Senior Investment Consultant 3 months after hiring and Assistant Section Manager 5 months after.
Managed an investment consultant team
Monitored and interpreted financial news and provided advice to clients.
Bachelor's/College Degree in Mathematics Major in Computer Science
University of Sto. Tomas, Manila
Graduation Date: April 1994
Exceptional written and verbal communicational skills
Knowledge in MAC, MS Office programs and Adobe applications
Photography and automotive enthusiast
Will be provided upon request