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Marketing Digital

Location:
Waxahachie, TX
Posted:
December 22, 2019

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Resume:

Ron Spataro

*** ********** ***** * ******, Texas 75154 t 214-***-**** t e-mail: ada4n0@r.postjobfree.com

Professional Summary t Director of Marketing

Highly motivated conceptualizer experienced utilizing traditional and advanced digital marketing skills. Experienced marketing strategist using digital analytics to increase lead generation, CRM follow through, brand awareness, and ROI. Developed successful marketing campaigns that helped achieve record revenues. Complete understanding of digital marketing strategies, and executions. Qualifications

t Skilled in analytic and results tracking: Google analytics, Pardot CRM (Salesforce), product to audience and market analysis t Excellent communication, written, and oral skills: PowerPoint presentations, Word, and Excel, and video t Digital marketing specialist: Social media management, E-Mail marketing: Constant Contact and other deployment platforms, Paid search budgeting and implementation, SEO, and monitoring t Website development: Word Press back end management, Site map architecture, organization, SEO, and navigation t Experienced marketing strategist in a broad range of industry sectors including: B2B, Healthcare, Construction, Insurance, Financial, Aviation, Packaged Goods, Electrical Systems, Public Utilities, Training, Industrial, and more t Proficient in: Word, PowerPoint, Constant Contact E-mail Marketing, InDesign, Photoshop, Acrobat DC, Lightroom, iMovie, and other software

SHERMCO INDUSTRIES: DIRECTOR OF MARKETING October 2018 - November 2019 Hired as the company’s first dedicated marketing professional to develop marketing strategies that supported new investor (the company was purchased by a venture capital group June 2017) KSIs. Developed a consistent and unified marketing plan to defined market sectors. Eliminated outside expense using my design and creative background to produce digital ads, print ads, and brochures. t Responsible for annual corporate marketing budgeting and planning t Developed training catalogs, course textbooks, and PowerPoints t Developed digital campaigns: Vertical channels distribution, Constant Contact e-mail deployment and CRM lead distribution to sales, List management, Google analytics tracking, Managed Pardot CRM (Salesforce) lead distribution to sales t Paid search: Designed and managed Google Ads and Google Paid Search campaigns t Created presentation materials: PowerPoint and iMovie, Designed and wrote brochures and sales materials t Website development using WordPress: Designed site map, navigation, and content organization for SEO, Wrote page content, supervised photography, Managed page coding

t Media advertising: Developed digital media and traditional advertising plans through execution, Planned, Placed and bought all media, Designed recruitment campaigns using digital media strategies t Managed trade show budgeting, planning, attendance, and booth design AVO TRAINING INSTITUTE: DIRECTOR OF MARKETING/MANAGER 2012 - 2018 Joined the company to develop a unified marketing strategy and campaigns to grow awareness and generate revenue. Managed all aspect of marketing including website design, media planning and placement as well as design of all literature. Helped achieve record revenue in 2015 and 2016.

t Developed annual corporate marketing budgeting and planning t Designed and wrote training catalogs, course textbooks, and PowerPoints t Digital campaigns: Vertical channels distribution, Constant Contact e-mail deployment and CRM lead to sales, List management, Google analytics tracking, Managed Pardot CRM (Salesforce) lead distribution to sales t Paid search: Designed and managed Google Ads and Google Paid Search campaigns t New business presentation: PowerPoint and iMovie, Designed and wrote brochures and sales materials t WordPress website development: Designed site map, navigation, and content organization for SEO, Wrote page content, and supervised photography, Managed page coding

t Media advertising: Developed digital media and traditional advertising plans through execution, Planned, Placed and bought all media, Designed recruitment campaigns using digital media strategies t Managed trade show budgeting, planning, attendance, shipping, and booth graphics GROUNDFORCE BUILDING SYSTEMS: MARKETING DIRECTOR 2008 - 2012 This was a startup company where I was responsible for developing all aspects of marketing. Established a unique positioning, naming, branding, PR, and website development

t Development of the company business plan: Managed media, trade shows planning, website development, wrote and distributed press releases

t Research and target selection of key industry categories, and segments t Development of marketing brochures and collateral materials THE SPATARO GROUP: MANAGING PARTNER/CREATIVE DIRECTOR/OWNER 1992 - 2008 Owned and operated a full-service boutique marketing, advertising, and design company. Clio recipient. Also responsible for: t Copy writing and design

t Development of digital and print marketing strategies, public relations, new product development, and branding t Advertising and marketing campaigns strategy and executions t Writing and deployment of press releases, Account management, Planning and conducting research studies including conducting focus groups, Media planning and buying, Financial management and company profit and loss TRACY LOCKE AGENCY: SVP CREATIVE DIRECTOR 1988 - 1992 Managed approximately $120 million in agency billing. Developed creative and marketing strategies to re-position existing matured brands including: Haggar Apparel, Borden Dairies, Doritos (with Jay Leno), Frito Lay new products, and other industries categories. t New product and new business specialist responsible for re-positioning, growing existing business more than 70% t Art director and copy background, conceptualized and produced national advertising and marketing campaigns t Creative marketing turn-around specialist, lead a group of 30 creative professionals, supervised television production, photography and recording sessions

t Directed the re-launch of Haggar Brand, Multiple Borden Dairy Brands, Doritos, and Tostitos t Received national awards and recognition for campaign development BOZELL/TEMERLIN MCLAIN DALLAS & HOUSTON: SVP CREATIVE DIRECTOR 1976 - 1988 Creative group management accounting for $70 million in billing. Accounts managed included: America Airlines, Texas Instruments, Zales Jewelers, Tone Soap, Greyhound, Armour Meat, Long John Silvers, Chrysler and other national and regional brands. t Member Bozell New Business All Stars, Honored by Board of Directors for company contributions, Clio recipient t Played key role in new business presentations and acquisition t Responsible for re-branding products that were mature or stagnate t Developed direct marketing and newspaper advertising for new store openings, Supervised television production, photography, and radio, voice, and music recording sessions

BFA ADVERTISING DESIGN t PORTFOLIO: www.coroflot.com/rspataro t REFERENCES UPON REQUEST



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