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Sales Manager

Makati, Philippines
December 22, 2019

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Block ** Lot ** Tea Place

Park Spring Ville

San Pedro Laguna

Tel No: (02) 659-1982

Cellphone No: (091*-***-****


****-**** ** ** ***** UNIVERSITY, Manila

Bachelor of Science degree in Commerce

Major in Legal Management, September 1995

1988-1992 ST. ANDREW’S SCHOOL, Parañaque City

High School Diploma, March 1992



National Sales Manager

Reports directly to the President

Manages Sales (32 sales engineers) and Technical (14 technical engineers) department

Objective is to accomplish effective sales and marketing by reaching target sales quotas and build market position by locating, developing, defining, negotiating, and closing business relationships

Improve WHDC’s market position and achieve financial growth.

Leads and oversees the development and growth of profitable new business

Develops and maintains effective key customer relationships.

Increases sales opportunities and thereby maximize revenue for the organization

Calls on clients and makes presentations on solutions and services that meet or predict their clients’ future needs.

Client Retention

Forecasts sales targets and ensures they are met by the team.

Tracks and records activity on accounts and help to close deals to meet these targets.

Responsible to develop the pipeline of new business coming in to the company

Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.

Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.

Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations

Finds potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future

Responsible for all aspects of managing and motivating the Team

Impacts the profitability of the company through ensuring strategic and tactical management decisions and new business development results

Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability

Ensures business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy

Defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions.

Have thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors

Develops negotiating strategies and positions; examining risks and potentials; estimating clients' needs and goals

Develop, review, and report on the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team

Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.


Director – Sales and Marketing

Managed the Technical Sales Department (20 people)

Established product pricing and strategies.

Created and coordinated sales efforts nationwide.

Exercised supervision on the day-to-day activities of department personnel such as schedule of sales calls, concerns of customers for technical assistance, and finance concern on proper maintenance of customer’s accounts.

Supervised the attainment of Quality Objectives by monitoring compliance by the Area Technical, Sales and Marketing Officers of the set objectives, and require them to submit timely reports as prescribed by Management.

Upon instruction by the Executive Director, handled foreign-based customers’ concerns such as required volume, technical specifications, payments, deliveries and other relevant items for the said sale to push through

Responsible for meeting KPIs set by the company, such as stocks and collection, and ensures full awareness and team commitment to achieving such targets

Provided coaching and training to Area Sales and Marketing Officers in proper handling of accounts and products especially the newly hired sales personnel or newly re-assigned or promoted sales personnel.

Arranged for product presentation and seminars upon recommendation of the Area Sales and Marketing Officers for various government and private agencies as well as new customers

Monitored provincial operations by coordinating with the OICs, address customer concerns and conduct sales visits periodically as deemed necessary

Interacted with contractors, suppliers and subcontractors.

Provided the management with timely updates on industry related developments such as but not limited to reports on power plants, other fly ash producers and users, construction industry, and other developments affecting the Fly Ash sales and distribution

Provided representation to the various industry stakeholders, such as the cement manufacturers, concrete and aggregate industry, the contractor, the designer, and specific groups, the government sector, as maybe deemed necessary by the management


Armstrong Flooring Products

Country Sales Manager

Provided overall leadership and management to the Philippines

Ensured the achievement of annual revenues and profit plans for the Philippines

In coordination with the superiors, developed effective business strategies that will grow the revenues, profitability, and achieve the business objectives

Identified and evaluates competition and growth opportunities, including opportunities for new product development, product enhancements and new markets while protecting and expanding the company’s products in the marketplace

Established ongoing working relationship with various quarters/parties/professional bodies like architectural and construction organizations

Managed the development of marketing strategies with the company’s business management and personnel, including new product development

Developed, along with the management team, a business strategy for dynamic profitable successful growth

Submit required reports to management

January 2003 to March 2012 DAVIES PAINTS PHILS. INC.

Business Development Manager for NCR

Main responsibility is to manage, support, and supervise the business development department to be able to develop and generate new business opportunities

Prepared the annual Business Development Plan and Work Plan

Defined yearly targets and objectives

Develop and implement strategies for new products and services

Determined new opportunities by analyzing business needs

Provided direction, guidance to the department to ensure alignment with the Company’s strategies.

Pro-actively hunted for target organizations and establish communications with those businesses that can benefit from our Company’s services

Dealt with Architects, Contractors and Organizations regarding their painting requirements as well as sponsorships to certain events

February 1999 to December 2002 PETBOWE CHEMTRADE CORPORATION

Sales and Business Development Officer

Marketed raw materials in the paint and adhesive industry

Did field work in marketing and selling of products

Sold products on indent and ex-stock basis

Reported directly to the Sales Manager regarding market trends, price update, competitor’s strategies, client needs, product, and customer reports.

Handled collection of clients. Monitored stock level

Communicated directly to assigned foreign suppliers

Coordinated with logistics regarding delivery of ordered goods

Represented the company in various organizations such as the Philippine Association of Paint Manufacturers (PAPM) and the Philippine Association of Printing Inks Manufacturers (PAPIM)


Outlet Supervisor

In charge of all the Monterey Meat Shops outlets assigned.

Responsible for product promotion and market surveys.

Made feasibility studies for franchisees.

Did all things necessary in the outlet, like accounting, personnel, sales, marketing, and logistics.

Reported directly to the General Manager regarding the progress of the outlets handled.

Coordinated with the Monterey Area Manager regarding updates on sales promotions, marketing tools for sales enhancements such as flyers, signage, etc.

Named Best Supervisor of the Month for four (4) times in 1996: July, August, October, and November and Five (5) times in 1997: March, April, May, August and September.


Born on November 14, 1975 in Pasay City, widower; has two sons, 15 years old and 6 years old, and a daughter who is 3 years old. Youngest among two siblings of Mr. & Mrs. Alejandro R. Yague, Jr. Roman Catholic, 5’10” tall and weighs 95 kilos; able to speak English and Filipino, has interest in listening to pop, ballad, R&B/soul music. An avid basketball fanatic, extrovert, has good sense of humor, passionate in meeting people in all walks of life. Responsible, organized, fast learner, pro-active, has excellent sense of leadership, dynamic, hardworking, computer literate. Able in prompt decision-making, works well under pressure, and loves to travel; knows how to drive.

REFERENCES Available upon request

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