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Sales Manager

Makati, Philippines
December 17, 2019

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**** ********** **. ********* *****, Makati City

+63-917-*******; +63-939-*******


Highly motivated executive with proven senior management capabilities and accountabilities, ardently bringing organizations significant growth, profitability, efficiency and shareholder value

Product Marketing & Management Sales and Business Development P&L Management

Budgeting and Expense Control Key Account Management/Retention Merchandising/Inventory Control Presentations and Training Contract/Price Negotiation Staff Development and Motivation


NS Automated Retail Corporation (NATURE SPRING)

General Manager (June 25, 2018 to June 25, 2019)

-Manages both sales and technical team of Cebu Vending business operation, improving productivity and profitability

-Worked closely with vendor manufacturers to fix current issues of vending machines to ensure suitability with Philippine operations

-Increased monthly revenue of Cebu operation by at least 50%

-Created business plan and set up NCR operation, from documentation, office set up, recruitment, process formulation and implementation.

Haier Electrical Appliances Philippines Inc.

Vice President, Sales and Marketing Division (October 1, 2015 to May 10, 2017)

Executive Director, Marketing Department (January 20, 2015 to September 30, 2015)

-Tasked to grow and expand business by identifying new market potentials and establish new route to market approach to penetrate and introduce the company’s new products and services

-Set up Product Marketing Team, recruited Category Product Manager and established influential relationship with Regional counterparts, OEM vendors and factory engineers

-Re-aligned product roadmap according to market needs and demands for existing product lines

-Conducted study for business expansion and paved way for introduction of new categories which offered new profitable opportunities for the organization.

-Introduced and implemented new forecasting system to better monitor inventory sales and procurement trend

-Develop and implements overall strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

-Develops and manages sales/marketing operating budgets.

-Oversee Sales Performance, develops Sales strategies applicable to prevailing market trends and conditions

-Strengthened dealer relationship with key accounts and developed new accounts that provided substantial opportunities for further business expansion


Canon Marketing Philippines, Inc.

Senior Manager, Business Planning for Imaging Communication Division (CII) (April 1, 2014 to January 15, 2015)

Senior Manager, PRO/Corporate Sales/Sales Admin for Imaging Communication Products (July 1, 2012 to March 31, 2014)

Manager, Appliance Channel Imaging Communications Products (ICP)/Group Product Manager (November 2010 to June 30, 2012)

Assistant Manager, Sales & Marketing VAR/SOHO Products including Single Function Laser Printers (January 2010 to October 2010)

Senior Supervisor, Sales & Marketing, Business Imaging Division (BIS) VAR (April 2008 to December 2009)

-Successfully tripled turnover of Value Added Reseller group of Business Imaging Division in two (2) years

-Remarkable transition of profitability of the Laser Printer group from red to black in to (2) years)

-Strengthened business with Appliance Channels, Restructured business and trade terms converting Consignment into outright

-Assist management in operations, resource management, budget, revenue accounting, etc.

-Assist in preparing strategic plan by analyzing trends and forecast.

-Maintain in-depth knowledge of market dynamics such as competitor analysis, market share, demographic trends, and growth projections.

-Revitalized the Professional and Corporate Sales Team

-Restructure admin functions related to Channel sales

-Revived and strengthened inactive channels, revitalized concept store performance and improvement on shopfront visibility

Wordtext Systems Inc, Philippines

Senior Product Manager for Swiss Travel Products, Sony Data Media (August 2007 to April 2008)

Senior Sales Manager for Retail and Provincial Sales

-P/L responsibility for Products Handled

-Develops product pricing and market positioning

-Monitors sales activities and market implementation of approved programs and measure effectivity of such programs in the field

-Held the first launch and introduction of Swiss Travel Products to new potential accounts

Extraordinary/Kaiser Development Corporation

Senior Manager, Sales Management Group (August 2004 to December 2005)

-Start up and formulated workflow and policies for account reactivation department, oversees and manages implementation of procedures, sales activities and budget control to achieve cost efficiency

-Assumed management of sales unit contributing 25% of total company sales. Implemented recruitment, sales activities and training programs designed to maximize sales and cost efficiency and improving sales closing ratio

-Promoted to Division Head, in charge of all selling units, independent brokers for all projects in the Southern Luzon area

Sony Philippines Inc.

Senior Product Manager for Personal Audio & Video Products (July 2002 to January 2004)

Product Manager (Personal Video & Imaging Products) (July 1999 to June 2002)

Marketing Supervisor (Personal Video) (January 1996 to June 1999)

-Directed and monitored successful launch of new products in the market: Digital 8, DV, Cybershot, Mavica, Memory Stick, MD Walkman, Sony Mobile phone

-Prepared annual budgets, monthly forecasts and strategic plans for Personal Audio Video Products Group which is $17.3 million – 30% of total company budget. Increased sophistication and accuracy of budgeting and forecasting. The group consists of 4 major categories which includes Video Camera, Digital Camera, Portable Audio and Recording Media.

-Grew the Personal Video (Camera Products) Business from Php 60 million to Php 300 million in gross revenue in 5 years thru expansion of line up, introduction of new products and new channel development

-Working closely with Regional Marketing and Product Management colleagues in developing, implementing and coordinating integrated and comprehensive Marketing plans

-Responsible in assessing the market potential for four (4) product categories including developing the marketing support materials, product definition and producing the products marketing plan. Developed pricing and selling strategies, supervised and mentored product assistants to key specialist positions

-Gaining and applying Market, Partner and Customer understanding in identifying, recommending and pursuing opportunities for new products and product enhancements, product and pricing alternatives, new alliances and routes to market

-Conducts monthly, quarterly, semi and annual review of sales performance, provide analysis and consolidates for upper management and regional office reporting

-Initiated New Channels expansion: responsible for the penetration of nontraditional accounts such as IT distributor and Photo Dealer. Responsible for the video camera market expansion in key retail Appliance chains.

-Recipient of several awards in penetration ratio, Ad lay out, market development and new product market introduction

Solid Distributors, Inc.

Marketing Specialist

-Developed marketing plan for personal video products

-Managed daily operations, maintains e-based systems, and coordinates events relating to product exhibits and displays

-Hires, recruits and trains sales personnel for network deployment

-Performs administrative functions in coordination with partner recruitment agency

Solid Electronics, Corp. (Sony Service Center)

Customer Service Assistant

-Respond to and resolve customer complaints

-Coordinate with Technical Group ensuring set Turn around time (TAT) is achieved

-Recipient: 1st National Award for Customer Service Satisfaction in 1992


Leadership Training by CMP HR (June 2010)

Selling to Distributors by Bong Macasaet (March 2010)

Supply Chain Management (2000)

Customer for Life by Robert Hunt (2001)

7 Habits of Highly Effective people by Stephen Covey (2002)

COMVAT Seminars by Sony AMC (1993-1995)

Team Building Seminar by Mike Pratts(Jan 1992)


Philippine School of Business Administration, Quezon City, Philippines

Bachelor of Science in Business Administration- Major in Accounting, 1985

Pio del Pilar Educational Institution 1982 Graduated as Valedictorian

Ten Outstanding Students of Makati 1982

Guadalupe Nuevo Elementary School 1978 Graduated as 1st Honorable Mention


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