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Marketing and Operation Executive

Plainfield, NJ
December 20, 2019

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** ********* ** • Warren, New Jersey 07059

973-***-**** (Cell)

Senior Marketing and Event Operations Executive

Successful in creating profitable business planning models and strategies for Fortune 500 Brands, and major sports franchises. Responsible for business growth and revenue acquisition in excess of 8 figures for both major brands, and marketing agencies. Extensive experience managing Marketing Departments, including full P&L responsibilities, and management of over 100 full and part-time staff. Expert at research, development, and launch of new business models while negotiating/managing profitable relationships with strategic partners, media, vendors, and clients. Excel at partnering with key internal stakeholders, and business operations, to significantly increase company revenue, develop scalable models, and grow existing revenue streams.

Demand and Lead Generation • Project Management

Digital & Social Media Marketing • Brand & Life Cycle Management

Communication Strategies • Team Building and Management


PricewaterhouseCoopers, Florham Park, NJ 8/16 – 6/19

Senior Manager, Marketing Strategy and Operations

Oversee the Marketing and Marketing Operations for PricewaterhouseCooper's National Office. Role involves leading the development of marketing tactics across a wide variety of functional areas of marketing, evaluating, analyzing, and interpreting voice of the customer, and market research information from a variety of sources, managing marketing budgets across all programs; measuring and tracking results of marketing programs and reporting on ROI, delivering marketing strategy and programs that build internal and external awareness and usage of National office thought leadership publications, assurance policies and guidance, managing projects and campaigns to drive awareness to website content, Social Media, podcasts, webcasts and videos.

Relaunched a globally focused digital service by working with web development and subject matter experts to create an SEO rich, optimized landing page, and rebranded thought leadership publication series. Relaunch included a paid search campaign, social media push, and both an internal and external communication strategy. Relaunch resulted in a 160% increase in page visits and a 12% increase in average time on site.

Utilizing internal assets and resources, launched an educational video initiative designed to save money by eliminating studio costs while bringing brand awareness to our subject matter expertise and thought leadership. Launch included budgeting, developing vendor relationships, equipment acquisition, and working with internal stakeholders to build a runway of relevant topics. Successful launch achieved by the building of comprehensive marketing plans to support the release of videos, building project plans and best practices, assuming all filming pre and post production responsibilities, and preparing monthly status and metric reporting for stakeholders. In the first year more than $50K was saved from our operations budget and we were able to efficiently go to market with high quality educational videos.

Rymax Marketing Services, Pine Brook, NJ 9/13 – 3/16

Marketing Manager (Title flat organization, work comparable to VP)

Strategize, plan, oversee, and execute all Marketing initiatives for a privately-owned loyalty marketing company. Managing team of 9 full-time employees which include Marketing professionals, Public Relations professionals, and a Creative Department. Successfully grew the Rymax brand within the loyalty and incentive industry, as well as the mainstream business community. Internal responsibilities include the development of annual media plans and budgets, all department staffing decisions, developing and overseeing all internal communications, and the development and execution of internal incentive programs. External responsibilities include planning and negotiating a national media plan inclusive of print, digital, social, and video campaigns, design and approval of all media assets, partnering with top retail brands to develop successful brand awareness campaigns, and working with internal stakeholders to develop impactful external communications and sales tools.

Working with media partners, negotiated opportunities that grew the Rymax brand through securing interviews and features in outlets such as: Fox Business News, Bloomberg Television, USA Today, INC Magazine, and Business News Daily. These opportunities created greater awareness of the Rymax brand and services resulting ultimately in contributing to double digit revenue growth in 2014 and 2015.

Working with a third party DMP platform, created and executed a year-long digital remarketing campaign designed to target prospects based on search behaviors. Campaign allowed Rymax to acquire digital space on sites such as CNN, ESPN, Yahoo, and the Washington post, while also generating warm leads for sales, increased site traffic, and provided data that allowed us to better understand our target audience’s behavior.


Van Wagner Communications, New York, NY 8/10 – 6/13

Vice President Experiential/Field Marketing & Operations

Internally, responsible for overseeing and management of a department of five full time employees inclusive of development of group strategy, implementation, staffing decisions, internal budget creation, and management. Externally, responsibilities included the partnering of Van Wagner departments, including Out of Home, Aerial Media and Sports Marketing, to develop multi-platform marketing campaigns designed to leverage existing internal assets, expand campaign budgets/P&L, and oversee all campaign execution and operations, including both field and digital implementations. Clients include: Dole, Frank’s Red Hot, Showtime, Bravo Network, MetLife, Dell, Reebok, Sanofi and Footlocker.

Worked with both internal groups and external clients and agencies, created Van Wagner’s Experiential Marketing division. This included developing a startup costs analysis, long and short-term budget projections, staffing, and overhead projections and gross/net revenue targets. To date, the department has grown to a full-time staff of six, acquired new clients, and has posted as annual six figures net revenue to the organization.

Worked with the Van Wagner Sports group, client and venue, and assisted is the development of MetLife’s stadium activation. Inclusive of hiring and managing 50 field staff, management of all program logistic & budget content, stadium and team relations, asset and inventory control, and digital assets. Due partially to the success of the activation, MetLife decided to increase their sponsorship level to a naming rights sponsor, resulting in millions in incremental dollars of Van Wagner.

Worked with client and internal stakeholders to strategize, develop and execute a multi-million-dollar, year-long, sampling tour for Frank’s Red Hot Sauce. Client’s objective was to create brand advocates in key markets, acquire market share from competitors, and create a digital/viral presence for the brand. By hitting targeted events, such as the Super Bowl, Daytona 500, and multiple state fairs we were able to distribute over 1.5M product samples, increase market share by double digits in targeted markets, and create a social footprint for the brand that didn’t exist prior to the campaign. The success of the campaign led to additional revenue opportunities with both Frank’s Red Hot, and other brands within their parent company.

Rally Marketing Group, Secaucus, NJ 2005 - 2010

Managing Director of Program Development 9/08 – 4/10

Partner with Business Development and Key Accounts, to evaluate revenue opportunities, coordinate the development of campaign proposals, budgets, pricing, and contract descriptions for an international marketing agency. Specialized in concept development, design, and execution of customized sponsorship programs, sports marketing, consumer events, and complex food/beverage sampling. Clients included: Outback Steakhouse, Starbucks, Proctor & Gamble, Cargill, National Hockey League, Costco, Sears, HSBC, Washington Mutual, and MillerCoors.

Worked with Business Development creating and participating in the sale of a multi-million-dollar sponsorship package between Outback Steakhouse, and Tim McGraw. In addition, planned and executed a multi- level sponsorship marketing plan, that leveraged social networking, SMS campaigns, on site activation, and a loyalty rewards site. To date, Outback has seen a 10% increase in restaurants supported by the tour and has committed to over a million dollars in incremental contracts.

Worked with Key Account Management and Curriculum Development, created an internal training platform for MillerCoors designed to educate their On-Premise Sales staff to utilize statistical brand history to drive repeat sales. To date, the program has been a success for MillerCoors On Premise Sales and led to the development of programs for their Distributor and Chain Accounts. This resulted in more than double the revenue generated by the initial program.

Created and presented over $20 million in new revenue opportunities in the last calendar year.

Managing Director of Operations 2/05 – 9/08

Responsible for all company operations in the Eastern US and Canada. Responsibilities included driving and managing operational performance, and budget to the market level through management of 200 full and part-time employees, 8 district managers as direct reports, and the management of 4 regional offices. Reported directly to COO.

Launched company’s new business model on the East coast. Replaced independent contractors in 14 markets with Passage employees.

Opened offices in three major markets and maintained operational excellence for our clients.

Managed campaigns with new, and existing, clients that represented more than 50% of the company’s gross revenue.


Marcus Evans Inc, New York, NY 4/00 – 2/05

Director, Business Development – North America 8/02 – 2/05

Event Director 4/00 – 8/02

Manhattan Center Studios, New York, NY 1998 – 4/00

Events Manager

MJI Broadcasting, New York, NY 1997 – 1998

Marketing Manager

WXTU-FM Radio Station, Philadelphia, PA 1991 – 1997

Promotions Director 1991 - 1997


Rowan University, Glassboro, New Jersey

Major: Communications


Certified Recognition Professional by Recognition Professionals International

Featured Speaker at industry conference and trade shows

Professional mentor to Villanova MBA student

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