A graphic designer from Mumbai, India, I am experienced in branding
and marketing with limited experience in space and industrial design. My knowledge of digital product design is fresh from a masters program at Parsons School of Design. A team player, I have worked with clients from several industries including IT, real estate, food and beverage companies and startups. Visual and functional aspects of design are my forte, no matter the medium. In general, I have a macro problem solving approach. However, I believe that details coming together seamlessly is what makes design effective. Experience
New World Group, Inc., Secaucus, New Jersey
July 2019 - November 2019
Graphic Designer
Worked on designing marketing materials from brochures, ads, window signage and building signage to websites, email blasts and brand design primarily for real estate clients.
Ajay Shah Design Studio (ASDS), Mumbai, India
August 2016 - June 2018
Graphic Designer
At the studio I worked on multiple types of projects ranging from branding and collateral design to space and surface design, managing clients and vendors from start to finish. I had a fulfilling experience and believe I made real connections in the studio.
May 2015 - July 2015
Intern
Education
August 2018 - May 2019
Parsons School Of Design, The New School, New York, US MPS in Communication Design
June 2012 - July 2016
Srishti Institute of Art Design & Technology, Bangalore, India B. Des. in Brand Strategy and Visual Communication Tools
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Sketch
Invision, Principle, Figma
Keynote, Powerpoint, Paste
Notion, Slack
Portfolio
shefalidesigns.com
ada307@r.postjobfree.com
Phone
Address
68 Van Reypen St,
Jersey City, NJ 07306
Skills
Brand Strategy
Visual Branding
Collateral Design
Environmental Graphics
Marketing Strategies
Campaign Design
Signage Design
Interaction Design