NITU S. SIDHU
Experienced digital marketer (>5
years) looking to hone in on data
and help teams research and
identify new and more efficient
ways to acquire new customers as
a marketing analyst.
Bachelors of Science
in Business Marketing
San Jose State Univ., Fall 2013
Wharton Customer Analytics
Coursera, Dec 2018
Complete SQL Bootcamp
Udemy, Aug 2019
Data Analyst in Python
Dataquest, Dec 2019
Boosted qualified lead volume via digital marketing channels by 77% QoQ. Crafted new content strategy that would increase request demo conversions. Initiated weekly “Growth Hacking” meetings with internal stakeholders by identifying and testing new, innovative tactics for growing qualified lead volume. Integrated Salesforce data with Google Analytics that uncovered ICP behavior on Blueboard.com.
Executed over 400 multivariate tests through digital channels: Email, Facebook, AdWords, display, landing pages.
Achieved an average conversion rate uplift of 49.5% through the use of experimentation, hypothesis testing, confidence intervals & statistical significance. Contributed as lead writer on 8 company blogs, one of which achieved a 1st-page Google ranking for “B2C Email Marketing”.
Provided QA and proofreading of client-facing deliverables to ensure accuracy and overall quality.
Translated founder's initiatives which led to a 359% revenue growth from 2015- 2017.
Member of company leadership team.
Accomplished a +64% uplift in web traffic YoY, and 11 first-page rankings. Laid the groundwork and process for our pay-per-click service for over 150 clients. As an account manager, managed the most accounts company-wide (184) with the help of two assistants.
Data Analyst in Python, Dataquest [Aug 2019 - Dec 2019] Learned/strengthened my ability on Python fundamentals, data analysis and data viz using popular packages like pandas and querying databases with SQL. Growth Marketing Manager, Blueboard [Feb 2019 – Aug 2019] Came in as the company’s 2nd marketing hire to lead digital marketing strategy and execution. Managed priority channels like SEO, SEM, webinar strategy, referrals, display, website design, lifecycle stages and content nurturing. Digital Marketing Campaign Manager, Persado [Oct 2017 – Feb 2019] Used statistical analysis for many of the world’s top eCommerce brands in increasing conversion rates. Through the use of rapid experimentation, I helped design and analyze tests that would require more than 500,000 separate A/B tests to emulate. Then provided recommendations to the client's brand team at a monthly/quarterly basis.
Marketing Manager, Fourandhalf [Jul 2014 – Sept 2017] Previously: Account Manager (2014-15)
Started as an account manager and was promoted to lead the marketing department in less than a year for the digital marketing agency. Placing an emphasis on content, SEO, and email marketing (as well as the development of overseeing 6 new products) helped Fourandhalf earn placement as one of the fastest-growing private companies in the US by Inc. Magazine in 2018.
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