BHUSHAN PAUNIKAR

Contact: 730-***-**** / E-Mail: ada2e3@r.postjobfree.com

DIGITAL MARKETING/ BRAND MANAGEMENT/PRODUCT MANAGEMENT

Industry Preference: Automobile / FMCG / Liquor / Consumer Durable / Small Appliances

PROFILE SUMMARY

A focused professional with 9 years of experience, currently working with LG Electronics, Nagpur as Marketing Officer

Experience of working in diversified industries like Consumer Durable & Foot Ware Industries.

Proficient in Conceptualizing & implementing innovative promotional elements for in store products & offer promotions

Experience in Retail Marketing & Consumer Marketing

Excellent in working with cross functional team within the organisation & key external stakeholders

Exposure of working on multiple projects at the same time

Proficient in providing directing, and training the field sales team and ensuring optimum performance for all operational and Marketing related issues

A keen communicator with honed interpersonal, problem solving and analytical skills

ORGANIZATIONAL EXPERIENCE

Jun’14 to Present LG Electronics, Nagpur as Marketing Officer

Key Result Areas:

Brand & Activation: Branch Marketing

Developing & delivering of print/radio/outdoor advertisement to promote and positioning the brand in the market

Leading end-to-end development and execution of campaigns like Exhibitions & BTL Activations that drive awareness & engagement which involves planning, creative development, media planning, execution, budget management, measurement and optimization

Exploring possibilities of placement of fixtures/stands at MBO to increase brand visibility

MOT Management at the Individual Outlet Level to create Brand Visibility i.e. Out store & In store through Façade, GSB, ISB & Customized design as per space availability

Executing New Product Launch at Retail Level

Executing dealer conferences as per business requirement.

Marketing Communication:

Organizing various press release in Media for Promotion of Brand (Products or Events)

Implementing brand communication like in-store branding across Vidarbha timely

Managing placement of supporting material like POSM, collateral or merchandise across showrooms & to sales team

Designing & developing local marketing promotion material

Supporting business/sales for internal communication (scheme letters, price list, emailers)

Vendor Management:

Liaising with vendors for timely execution of press release, promotional campaign, plan & activities

Working with agency for design & development of creative’s needed for various marketing programs

Negotiating rates, discuss on proposals, timely account reconciliations

Managing deal closure with exceptional prices & best of deals

Reviewing the existing cost structure of marketing elements

Budget Management:

Engaged in market planning, tracking & raising estimates based on allocation given for particular month/year/season

Preparing proposed budget & expenses well in advance

Executing activation ideas as per business & campaign requirement within budgets

Maintaining financial & budget hygiene

PREVIOUS EXPERIENCE

Feb’08 to Jun’14 Rajkumar Foot Ware (Distributer), Nagpur as Sales Executive

Key Result Areas:

Handling distributer sub-dealers network.

Achieving target on monthly basis.

Increase sale through implement of new ideas.

To promote a product and increase a secondary sales.

Dealer handling and ensure dealer satisfaction.

Sales projection and planning sales promotion.

ACADEMIC DETAILS

B.Com Graduate

Currently Enrolled for MBA From Symbiosis

TECHNICAL SKILLS

Packages/ Suites : MS office, Microsoft PowerPoint, Microsoft Access.

PERSONAL DETAILS

Date of Birth: 11th July 1988

Address: Nagpur

Languages Known: English, Hindi and Marathi

Location Preference: Anywhere in India

SKILL SET

ATL/BTL Activities

Team Management

Product Launch & Promotions

Event Management

Liaison & Coordination

Brand Management

Vendor Management

Budget Management

Marketing Communication

Contact this candidate