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Brazilian Portuguese experienced communications professional

Sao Paulo, Brazil
December 11, 2019

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Sao Paulo, SP


55-11-983**-**** (Mobile)

josepereiraneto (LinkedIn)

Top Skills

Media Relations

Crisis Management

Content Management


English (Full Professional)

Portuguese (Native or Bilingual)

Spanish (Full Professional)


Companies that best Communicate

with Journalists - 2012 edition

Companies that best Communicate

with Journalists, 2013 edition

Companies that best Communicate

with Journalists - 2015 edition

Companies that best Communicate

with Journalists - 2016 edition

Companies that best Communicate

with Journalists - 2017

José Gonçalves Neto

Communication Expert/Media Relations/Crises Manager Self- employed

São Paulo, São Paulo, Brazil


• More than 17 years in corporate communication, with both internal and external communication experience for B2B, B2C, public and scientific institutions

• Around 10 years of experience working as a journalist and reporter for the most important media outlets in Brazil

• Two years as head of internal and external communication and eight years as head of media relations at Siemens Brazil

• Consultant and management of internal and external teams, with an in deep experience in managing public and media relations agencies in Brazil

• Solid background in planning and execution of communications strategies, with support for corporate, marketing and sales

• Experienced in crises management

• Trilingual (Portuguese, English, and Spanish), binational

(Brazilian and European), with extensive experience in international communications activities

• Five times winner as the head of media relations of one of the companies that best communicate with journalists in Brazil

• Social and media relations management

• Experienced with internal campaigns and employer branding content

• Content management expertise

• Q&A and media training

• Briefing and Speeches

• Social Media



Communication Expert

October 2018 - Present

External and Internal Communication

Page 1 of 4

Crises management

Media Relations

Siemens Healthineers

Head of Media Relations and Content

March 2018 - September 2018 (7 months)

São Paulo Area, Brazil

External and Internal Communication

Crises management

Media Relations


10 years 5 months

Head Of Media Relations and Communication Expert

October 2016 - March 2018 (1 year 6 months)

São Paulo, São Paulo, Brazil

External and Internal Communication

Crises management

Media Relations

Social Media

Speeches and strategic content

Head of Internal & External Communications

September 2014 - October 2016 (2 years 2 months)

São Paulo Area, Brazil

Responsible for managing and directing internal and external communications, with focus on content managment, media relations and crisis management.. Development of internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects and assignments.

Speech Writing

Media Analysis

Crises management

Leadership Communications and PR Opportunities

CEO profile on LinkedIn


Social media crises management

Manager of Media Relations

November 2007 - August 2014 (6 years 10 months)

São Paulo, São Paulo, Brazil

Page 2 of 4


Media Relations - Manager

March 2007 - November 2007 (9 months)

Account manager for Publicom ( responsible for the McDonald's media relations in Brazil ( In addition, I also managed Oliver Wyman and PokerStars accounts. Xpress Assessoria em Comunicação

Public Relations

March 2005 - March 2007 (2 years 1 month)

July/2006 till april/2007 – Senior Media Relations and account manager for Yahoo! Brasil and Yahoo! Search Marketing ( Aug/2005 July/2006 – Senior Media Relations and account manager for Syngenta (Agro and Biotech Company – March/2005 Aug/2005 – Senior Media Relations and Account manager for Genoa Group (Biotech Company - Maua City government - ABC Great Area

Chief Press Oficer

February 2003 - January 2005 (2 years)

Mauá, Grande ABC.

Media and public relations; crisis management; media trainning, image and media analyses; communication of products and service; media strategy; speeches .

Universidade Federal de Sao Paulo - Unifesp

Reporter at the Unifesp News - Science News

January 2002 - January 2003 (1 year 1 month)

Innovation news; communication of scientific topics to the general public and media

O Estado de Sao Paulo


June 1997 - December 2001 (4 years 7 months)

Articles, news coverage, editing. Worked as reporter for the metropolitan section

Editora Globo

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Content Researcher

June 1998 - July 1999 (1 year 2 months)

Content research and support for news articles

Folha de Sao Paulo

Web surfer and content researcher

August 1994 - June 1997 (2 years 11 months)

Web surfer, support for news articles and content organization Education

Newhouse School of Public Communications

Communication and Media Studies · (2013 - 2013)

ABERJE - Syracuse University

International Program in Corporate Communications, Public Relations · (2011 - 2011)

Madia Marketing School

Marketing Specialization · (2012 - 2012)

Instituto Cervantes

basic, Spanish · (2008 - 2008)


Planning Communication Campaigns, Communication, General · (2002 - 2002) Page 4 of 4

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