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Social Media Manager

Ottawa, ON, Canada
December 10, 2019

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Work Experience


Candace Conrad


Graduate Certificate in Sport

Business Management

Algonquin College


Bachelor of Business


Acadia University, Wolfville



Community Engagement Intern

Branding and Business Development Ottawa Sport Entertainment Group September 2019 – current

• Assisted in social media & digital media marketing for the CFL Redblacks, The Ottawa 67’s & TD Place, & covered live events on social media

• Used a variety of software for marketing & content management

• Built targeted marketing emails within Adobe Campaign, & created blog posts

• Helped in execution of community events, other duties & tasks as requested Server

Your Fathers Moustache Halifax, NS May 2019 – August 2019

• Provided suggestions & knowledge on all 30+ craft beer taps, wine & cocktails

• Assisted customers in order selection, recommended specific menu items, & ensured prompt, accurate service

• Promoted teamwork while providing exceptional service & guest dining experience Influencer Marketer

The Synergy Effect Fall River, NS January 2018 – February 2019

• Identified, built & maintained relationships with key influencers, oversaw all aspects of an influencer marketing campaign

• 30+ cold leads/day, managed 100+ ongoing contracts, over 1B+ in reach & 3500+ posts

• Worked efficiently on salesforce to track & manage all collaborations Bartender & Server

The Axe Lounge, Acadia University September 2015 - December 2017

• Managed opening & closing tasks as head bartender & manager on duty

• Trained new wait staff & bartenders

• Operated efficiently on Aloha POS system

Bartender, Server & Key Holder

British Bulldog Gastropub, Cole Harbour May- August, 2016 & 2017

• Opened & closed the restaurant, including paperwork, closing out financials, filling & emptying the ATM & VLTs

• Built personal relationships & gave personal attention to all VLT patrons while providing fast friendly, professional service to all bar patrons & beverage servers Research Assistant – Coordinator & Knowledge Mobilization F.C. Manning Business School, Acadia University September 2017- December 2017

• Assisted the Rath Professorship in Entrepreneurship in rolling out & operating a pilot “live in entrepreneurship residence” on campus

• Assisted in fostering, facilitating & coordinating entrepreneurial weekly meet ups

• Managed concerns, troubleshot residence problems, coordinated travel plans & itineraries

• Developed a social media strategy & content plan for the Rath Professorship & established a WordPress site

Teaching Assistant – Intro to Business / Social Entrepreneurship F.C. Manning Business School, Acadia University September 2015 - December 2017

• Held office hours weekly to meet with student needing extra help with assignments

• Supported the professor by grading midterms & assignments

• Planned, organize & executed the Annual Shaw Business Case Competition C C


Sales & Marketing

Coordinating & Scheduling

Content Management

Content Creation

Articles, Graphics, Stories

Customer Relationship

Management - Salesforce

POS System

Adobe Campaign

Adobe Creative Suites






Time Management



Volunteer Experience

Candace Conrad


50/50 Seller, OSEG Foundation

TD Place at Lansdowne October 2019 – current

Influencer Enactus Acadia, Member

Acadia University, Wolfville, NS September 2017 – December 2017

• Participated & assisted in implementation of community empowerment projects & business ventures in community

Get REAL Acadia, Co-coordinator

Acadia University, Wolfville, NS September 2015- December 2017

• Get REAL is a student-driven non-profit, that seeks to eliminate LGBT discrimination & bullying, while promoting inclusivity for everyone

• Prospected schools & events to partner with, organized fundraisers, & coordinated school visits & volunteers

• Attended High Schools in surrounding area to speak to students face-to-face about creating positive change & eliminating LGBT discrimination & bullying

Communications Representative, Acadia Players Association Acadia University, Wolfville, NS September 2016- May 2017

• Executive team members met frequently to run the organization; was responsible for the communications plan, including all social media & email marketing

• Coordinated marketing, designed ads & signs, organized & planned all APA events S.M.I.L.E (Sensory Motor Instructional Leadership Experience) Acadia University, Wolfville, NS September 2014- April 2015

• The S.M.I.L.E program provides an environment of play & fun that fosters fundamental motor development in children & youth with varying ability levels

• Met weekly with a buddy & helped provide a fun environment to learn & play C C

Google Analytics

Active Citizen – Social Enterprise

Training -- United Nations

Association in Canada

Serve Right

Smart Serve

Active Start Coach

Trailblazer - Salesforce


& Training Acadia Varsity Women’s University Soccer Team August 2013-December 2017

• Co-Captain 3rd,4th & 5th year

• Ran yearly fundraising campaigns for team

• Balancing practices, workouts, & games with school work, part-time work & classes

• AUS Second Team All Star 2016

Academic All Canadian, U-Sport

Acadia University

• Honour’s 2015, 2016 & 2017

Female Sport as a Business: Contributing Factors of Failure Published in Sobeys School of Business Workplace Review October 2018 Refereed Conference Presentations

Conrad, C. (2017). “Women in Sport: The Business Perspective”. Presentation at the Atlantic Schools of Business Conference, Halifax, October 1st, 2017. Achievements & Awards

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