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CEO, President, Sr Vice President

Delhi, India
December 12, 2019

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Strategic Planning Global Alliances Management Product Marketing Skilful Execution Operations Management

Sales, Business Development & Marketing Leadership Team Management General Leadership

Accomplished Executive with over 25 years of extensive experience in Strategic Planning, Alliances Management, Business Development, Sales, Marketing, P&L Management, Operations, Client Servicing & Channel/Partner Management in the Technology and Telecom sectors involving both established and start-up organizations. Results oriented decisive leader with a proven track record of increasing sales through new market identification and customer acquisition. Enviable track record of increasing revenues and growing bottom-line while spearheading operational improvements to enhance overall productivity and reduce costs. Worked across diverse industry segments such as Enterprise, Large Enterprise, SME, Mid-market, & VSB with specific focus on Enterprise Software & Solutions sales, Cloud based Applications, SaaS, DTaaS, UcaaS, AI, and ML amongst other software and hardware products along with services. Specific industry verticals exposure include Telecom and Microfinance.

S Sills Set

Knows the Business: Possesses demonstrative capability of transforming business by going beyond the boundaries of traditional People Capital support.

Proactive and focussed approach: Excels in dynamic and demanding environments while remaining pragmatic and focussed.

Strategic Contribution: Creates new concepts/ideas in relation to the people that results in improved performance. Clearly defines tactical short term activities and strategic long term goals. Ability to take up the toughest of challenges with excellent problem solving and analytical skills.

Skilful Execution: Makes things happen, against the odds in a collaborative manner. Keeps things simple, yet executes smoothly and seamlessly.

Value Champion: Has the courage to challenge the status quo, champions organization values and vision while creating a congenial work environment which brings out the best in everyone.

Visionary Leadership Strategic and Tactical Market Planning Global Alliances Management Budget/Sales forecasting

Operations & CSAT Sales Promotion Risk Management Customer Acquisition Marketing initiatives


FROLITIC VCONVERT, New Delhi – Advisory Consultant, October 2019 till date

Engaged with this firm specializing in Smart waste management solutions and one of the pioneers in the country as an Advisor with specific focus on end to end sales, marketing, operations and seed investments. Responsibilities include sales, customer acquisition, marketing activities, recruitment, strategic planning, operations, execution and brining in potential and prospective investors for this initiative from an advisory perspective.


CEO, March 2018-August 2019

CCPL is one of India’s first licensed and fully regulatory compliant Virtual Network Operator (VNO) to have introduced Cloud based EPABX and Unified Communications as a Service (UCaaS) as a pioneer in the country.

Responsible for day to day operations, end to end sales, marketing, business development, alliances management, service Delivery, Operations, budgeting, investor relations, CSAT along with internal and external stakeholder management, company Policies formulation amongst others. Provide strategic direction and inputs to cross functional teams for effective execution through smarter collaboration.

Key Achievements:

Successfully on-boarded the first 100 customers

Conceptualized and created strong and impactful marketing spotlight for the sales team

Established traction with Tier1 category System Integrators such as Wipro, TCS

Successfully concluded a branding campaign through our marketing agency

Defined and executed specific engagement models for Large Enterprise, SME & VSB with segment specific pricing models

Team Size: 15 (direct reports)

Independent Advisory Consultant, New Delhi

March 2017-February 2018 Worked as an independent consultant with Stride Software and ITES/BPO units which was a project based engagement.


Vice President (Sales & Marketing), December 2008-February 2017

Primary focus on business around SAP implementation and services, SaaS, staff augmentation, T&M amongst others. Responsibilities include client acquisition, team mentoring, achieving sales targets on a QoQ basis, revenue recognition Enhancing CSAT index, conceptualizing and execution of marketing programs with Tier 2 channels for cloud computing services in manufacturing segment. Additional initiative of creating and establishing strategic partnerships for incremental revenues

Key Achievements:

Successfully grew the organization to USD 5 Mn from almost a start-up stage

Acquired large corporate clients such as Bank of America, Honeywell amongst others

Influenced the senior management folks in Wipro to register us as one of their valued partners thereby ensuring repeat business

Improved operational efficiency by enhancing individual productivity and reducing costs

Created a congenial and friendly working environment to ensure employee motivation and retention

Team size: 100+


Dy. General Manager, May 2008-Nov 2008

A part of the General Business Coverage Group managing end customer relationships such as Vishal Retail, DLF, Ranbaxy & Religare Group. Maximizing IBM market share with the aforementioned customers & relationship management.

Achieving and monitoring weekly and monthly sales targets, ensuring required mix of products, solutions & services as per organizational guidelines, drive customer satisfaction and operational excellence at the highest levels.

Organizing executive level meetings and seminars/ roundtables, conducting weekly reviews with the team and actively involving in collections and account receivables.

Key Achievements:

Successfully executed 02 quarters of plan ensuring 100% share of wallet for all of IBM’s enterprise pillars such as Software Solutions, Hardware and Networking, Total Outsourcing & Strategic Services


Strategic Relationship Manager, January 2006-May 2008

Part of the South Asia Sales & Marketing Group (SMG) of Intel Corporation.

Managed strategic SI (Wipro & TechMahindra) and successfully drove the “Sell through” initiative in SMB segment.

Influencing and ramping Intel’s next generation platforms through these SIs through GTM programs, engagement with field sales teams, and various other solution tools with specific focus on cloud computing.

Ensured Intel platform evangelization through PoCs, end user deployments, technology & production proof points, application enabling amongst others.

Handling and led the Oracle SE Asia relationship (which was primarily a program based engagement) which included strategizing and execution of events, roadshows, seminars/ summits and joint marketing programs (JMPs) in India and other parts of South East Asia with Specific focus on Enterprise/Mid-market segment through program based engagement with Oracle.

Led “Sell to” initiatives with these 3 partner organizations, through and effective and early engagement resulting in more than 95% market segment share for Intel platforms in all their internal procurements

Key Achievements:

Conceptualized, created and executed a programme for Intel’s rural PC platform as a value proposition in Cooperative Banking segments which saw tremendous amount of success in terms of platform ramp

Successfully kept our key competitor at Bay in both the SI partner organizations through early and effective influencing resulting in 100% Intel share

Formulated a executed a SI GTM plan on one of our Intelligent platforms as a “Sell Through” concept which resulted in very early and high adoption in India and was later replicated in all some of the other emerging markets

Consistently overachieved my MBOs on a month on month basis

WIPRO LTD, Bangalore

Alliance & Business Development Manager, Nov 2002-Dec 2005

Worked as an Alliance & Business Development Manager for the Telecom vertical of Wipro InfoTech based out of Bangalore with overall responsibility of driving all strategic partner relationships with respect to telecom for OSS/ BSS & Infrastructure applications. These included Platform products such as SUN, HP, Dell, Lenovo/IBM Cisco N/w equipment (for large bids), NEP relationships such as Alcatel, Ericsson, Nokia, Motorola, Huawei, HFCL Siemens and other application areas within OSS/ BSS such as Billing, CRM, Fraud Management, NMS, Mediation, Provisioning, Order & Inventory Management, Performance, Fault Trouble Ticketing, Revenue Assurance, etc

Managed a team of 5 members. Cross functional interjection with practice, application, presales, solution architect, bid management and legal teams was one of the key aspects of my role in addition to managing all strategic and tactical telecom specific alliances

Led the marketing initiative, channels & business development programme for the SAARC countries, identified & developed new channel partners, executed partner promotion programs on a regular basis and ensured opportunities creation and conversion.

Specific focus for the BDM role was on Sri Lanka & Nepal through solution sales in telecom segment

Forming new partnerships and forging new alliances, getting the best techno-commercial product proposition for the presales and practice team, bid management, relationship management with key alliances, business development and opportunity creation, indirect sales management, knowledge management such as organizing training programmes and technical workshops for the telecom team and reciprocal alliance business.

Key Achievements:

Identified, shortlisted and successfully signed up with more than 25 strategic partner in the OSS/BSS space

Led a Performance Management opportunity with a leading service provider in India and brought it to a successful closure through an effective engagement with Metasolv. This was a special initiative and was duly recognized and acknowledged by Wipro Management

Successfully on-boarded multiple channel partners in SAARC and gained lot of traction in these markets

Established “Brand Wipro” through continuous process improvement, improvisation and gaining partner and customer trust in these geos

Closed a couple of large opportunities despite stiff competition from local Incumbents

Team Size: 30 (direct reports)


Major Account Manager, Dec 1994-November 2002

Responsible for addressing networking and system integration requirement of large corporate houses and enterprise customers through direct sales and channels.

Focus was specifically on hardware products from Compaq, HP, Apple, IBM amongst others Working as a Major Account Manager for Large manufacturing accounts such as General Electric, Siemens limited, and many more in addition to large Indian Corporate houses including Larsen & Toubro, Reliance Industries, Business Standard Ltd, ICRA amongst others.

This was initially an individual contributor role, which later on transformed into a team leader with 02 team members

Specific focus was on Compaq & IBM range of PCs and Bay Networks range of Networking Equipments.

Also managed sales for the Small & Medium Business (SMB) Segment.

Key Achievements:

Ensured 100% of customers’ share of wallet for Unicorp in all large corporates such as L&T, Business Standard, ABB, GE amongst others

Converted competitive accounts in Compaq’s favour. These included McKinsey, Reliance Industries & GE

Overachieved my sales quota consistently on a QoQ basis during my entire tenure with Unicorp

Received various awards from both Unicorp and Compaq Computers for my outstanding achievement and customer relationship management skills across large corporates, enterprises and global customers


Received multiple awards from Senior Executives of Intel in recognition of the outstanding contribution to product/ platform ramp, revenues and bringing the Oracle-Intel SA partnership to a certain level of commitment and maturity.

Received awards/ certificates from Wipro in recognition of my achievements in Alliance & Partner Management and International Business Development.

Nominated for a Leadership Program workshop in Wipro Infotech.

Adjudged as the best performer for 2 consecutive years by Unicorp and Compaq.

Recognized by Intel World Wide (WW) for my outstanding contribution in high platform ramp through effective engagement with Oracle, Dell and HP

Adjudged one of the top performers for contribution to the Alliance Management role with Telecom OSS/ BSS vendors and generating telecom solutions leads in South Asia with conversion into wins. Received Certificates and merits from the Wipro Management Team as an appreciation for the same.

Received Awards & Certificates for my efforts in successfully executing all GTM & JMP programs with partners and fellow travellers.

Adjudged as the top performer by MD, Intel India & GM, and Intel APAC for my efforts and proactive approach in getting a very good break-through in Cooperative Banking segment which was one of my additional responsibilities.

Undergone level 1 & 2 sales & marketing training conducted by Mercuri Goldman Inc. on behalf of Compaq Computers & multiple sales trainings in Intel & Wipro.


Educational Qualifications: B.E. (Civil Engineering) from Delhi College of Engineering in 1995 (54% marks).

Date of Birth


Languages Known

27th December, 1972

B-6/89,Safdarjung Enclave, Ground Floor, New Delhi-110029.

English, Hindi, Bengali, Punjabi & Gujarati

Yours Sincerely,

Arijit Sarkar

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