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Social Media Sales

Vasant Nagar, Karnataka, India
December 12, 2019

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Vikrant Bhargava

E-mail :

Cell Phone : +91-750-***-**** & +91-974-***-****

LinkedIn :

Professional Synopsis

Close to 21 years of experience in managing large scale projects, automation and process improvements across business. Deep skill expertise in Digital Marketing, Sales, Process Transformation, building and running CoE, leading marketing operations, product management, strategy & planning, audience management, Ad-ops, programmatic media buying, funnel management, social media management & eCommerce across geographies.

Extensive hands on experience in developing & implementing strategy, operating day-to-day marketing operations, product management, identifying opportunity gaps & creating solutions for multiple industries.

Filed multiple Patents for SQR & Watson Social Prospecting for Twitter

Implemented first end-to-end personalized organic journey for 3 sets of audiences

Co-founded and operated India’s top white good’s manufactures’ eCommerce online shop

Conceived & implemented India’s first Telesales dry signature model for Insurance products

Educational Credentials

Business Leadership Certification Program, from Cornell University, USA – 2010

Business Management, from Indian Institute of Management, Kozikode, India - 2004

MBA in Marketing, from University of Meerut, NCR, India - 1999

Bachelors in Commerce, from University of Delhi, NCR, India – 1997

Organizational Experience

IBM India, (March 2016 – Present), Bangalore

Digital CoE Leader Product Leader - AP

Responsible for leading marketing & Digital Marketing for Asia Pacific & MEA

Responsible for digital sales from with a sales target of 75 Million USD

Leading team of paid media, SEO/ SEM, Social, analytics, campaign, content & designers

Leading Product teams for Cloud, Analytics & The Weather Company

Implemented first end-to-end personalized organic journey for 3 sets of audiences

Leading CoE for Programmatic Marketing (including Ad-ops) & CoE for Organic & SEO

Leading Analytics team for audience management & segmentations, response scoring

Managing Profit/ Loss for the business, including campaigns, people and business budgets

Funnel management: e-Nurture, cart abundancy & digital assist for sales

Successfully running award winning campaign

a.Journey to Cloud – via SQR tool (invented)

b.Developer (Call for code) engagement campaign

c.Fintech audience generation NA campaign

d.Audience sourcing and lead farming for IBM events

Lead multiple innovative initiatives across IBM

a.Social Hub for increasing SoV and build brand awareness

b.SEO Squad for to get 17,500 webpages on top 10 search results on google

c.Digital Innovation Clubs for brainstorming, research, innovations & training

d.Personalized organic journeys on

e.Operating social prospecting - high conversion using AI Social Prospecting (invented)

Career planning and mentoring multiple teams for advance career progression

People management: Set & measure goals, objectives and measurable KPI for the team

Partner management: Extensively working with digital, content, programmatic, media agencies

Reliance Jio Infocom, (May 2015 – March 2016), Mumbai

General Manager Social Media

Lead social media & community platforms at Reliance Jio

Conceptualized, designed and implemented Jio community on an integrated platform

Deployed social CRM, for monitoring, listening and managing customer interactions

Developed social framework for responding & governance model to create a positive sentiment

Managing Jio presence on the social media channels through proactive and reactive customer engagements & influencer management

Managing team of social operations managers & social advisors, community managers and moderators

Consistently identify key issues on social and develop effective scenarios

Deployed analytic tools to highlight customer behavior across online channels

Developed & monitoring KPIs, MIS and dashboards to achieve target values

Collaborate and work closely with social media agencies & technology platform partners

Capgemini India, (June 13 – May 15), Mumbai

Digital & Social Media Head

Responsibilities & Accomplishments:

Develop global & country wise digital & social strategy and on-going basis digital plans

Handling all corporate social handles and digital properties for all 44 countries, Capgemini Consulting, Sogeti & Prosodie

Handling Capgemini Website global and local, for content syndication with experts, offerings and assets

Responsible for keyword pack development & implementation for SEO on website and other digital properties

Developing and managing digital influencer program for senior business leaders

Build & execute Expert Connect program across 44 countries and 47 Capgemini capabilities

Team member of the Digital Customer Experience team for pitching & pre-sales activities to new and existing clients

Developing country wise dashboards on social media and google analytics

Member of global content editorial board and responsible for implementing/ syndicating content on web, social and digital platforms

Ogilvy & Mather, (Sept 11 to June 13), Bangalore

Senior Planning Director

Responsibilities & Accomplishments:

Principal Digital Strategist on IBM business, for Social Media, Digital Strategy and web platforms

Implementation of 360 media interactive strategy across digital in-lieu with mainline advertising.

Social and listening Analytics, monitoring and conducting sentiment analysis for IBM business

Build leads pipeline through social media mining via blogs, community conversations and engagements on various social platform

Developing weekly dashboard of social conversations for brands and capabilities

Developed industry-wise role based personas & journey for C-suite engagement

Implemented lead nurturing & conversion acceleration program for sales stages of lead lifecycle

Projects Worked & Awarded for Best Practice

oSmarter Analytics

oIBM CEO Study 2012

oConnections 4

oAgent of Change campaign


oIBM Tech Forum 2012

Cogent Business Solutions, (March 07 to Aug 11), India & USA

Founder & Business Head

Responsibilities & Accomplishments:

Generate sales and run operations for the company

Consulting clients to create a win-win by cross-selling digital & direct products

Developed India’s top white good’s manufactures’ Digital Eco System – Website, Social, eCommerce, Search, 3rd party promotions, content management etc.

Conceptualized & managed websites, online campaigns, social media marketing, online ads & search

Helped clients in identifying and acquiring new business within the less penetrated segments

Consulted clients on online & email marketing and budget allocation for targeted audience

Developed online strategy to partner with eCommerce aggregators to promote and distribute products

Recommend optimization of existing channels & new initiatives plan for emerging channels

Developing client wise dashboards for digital, social media and web

ICICI Lombard (July 04 to Feb 07), Mumbai, India

National Sales Manager

Responsibilities & Accomplishments:

Continuously Achieve sales targets, by setting up process targets & vertical wide goals

Grew business from scratch, to 4 new verticals with strength of 1500 agents across 32 centers

Bancassurance sales through ICICI Bank credit cards, Home Loan, Auto Loan, Liability business

Conceived & implemented first dry signature model in India for general Insurance

Business management/ opportunity planning for ICICI cards, home/ auto loan & liability business

Business alliances with HDFC, Standard Chartered, ICICI & Citibank for payment options.

Optimize business proposition for various processes

oBusiness scaling for city planning & Site locations

oRecruitment & training

oDatabase farming, management & analytics

oScenario Planning & strategy thinking for Telesales vertical ( T1, T2, T3 & T4)

New business from Remark, ICICI, Jet Airways, Air India, HDFC, Citibank, HTMT

Consistently maintain Profit & Loss account through verticals/ sub-verticals

Navneet Edutainment Limited (July 2000 to July 2004), Mumbai, India

Regional Sales Manager

Responsibilities & Accomplishments:

Channel sales management of more than 120 distributors & dealers and 15,000 retailers

Achieve monthly sales targets for north and west India

Achieved sales for eLearning products to corporate, educational institutes & schools

oSchool based selling, enterprise e-learning product

oChannel Sales (distributor-retail led business)

Project management for schools & customers

oUser Management (Student, Teachers, Admin)

oE-learning course management, assessment management

Conducted training programs for teachers & students in collaboration with Intel & Microsoft

Manage shopping cart on &

Account Management for Asian Age & Free Press Journal INR 10 million annually

Handle PAN India accounts for institutional sales and organized retailing.

Combit Advertising Network (Mar 1999 to Jul 2000), New Delhi, India

Internet Project Manager

Responsibilities & Accomplishments:

Marketing & Software lifecycle management for UP Tourism CDROM Project

Strategically involved in getting business for e-commerce, B2B and software projects

Executing online & offline advertisements for client’s websites & in-house websites

Business development for key projects, UP Tourism, PVR-Movies, Telstra etc.

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