Ritesh Sabharwal

Address: #***-******-*, ***** *****, Sector 62, Noida - 201307

Contact Nos.: 959-***-****,,012*-*******; Email: ada12k@r.postjobfree.com

Sales, Marketing & Business Development Professional

Strong track records of extraordinary performance in highly competitive scenarios

OBJECTIVE: Seeking challenging and senior level positions as National Head/COO managing Sales, Marketing and Operations and New Business Acquisition for handling macro planning, resource orchestration, strategy to be adopted and supervision of task execution in an organization of repute.

CAREER SYNOPSIS: Proactive, quick decision making, dynamic and target focused professional with over 23 years experience in managing Sales &Marketing, Profit center head role,Business Development, Channel Management, Distribution Network and Key Account Management, supply chain, vendor development with diverse Industries including Franchising, Batteries, Lubricants, Telecom, Paints, Handsets and Adhesives. Pragmatic, with proven managerial acumen and abilities to withstand work pressures, deliver assignments within specified time frame without compromising on quality benchmarks.

Skilled at creating, developing& executing innovative business development plans & strategies together with designing, consolidating & improving organizational processes.

Established credentials in planning and implementing Sales & Marketing Strategy, SBU Operations, Profit Centre and Distribution Management; adept in performing in real time market environments.

Possess Expertise in Marketing, business development, profit center management, team and channel handling, customer Service Delivery distribution, Marcomm and Branding activities at National Level.

Strong business acumen with expertise in setting up sales & marketing operations, establishing brand and driving business operations to profitability; ability to perform in start up group to build business.

Solutions oriented approach with excellent relationship building skills and consistently delivering the responsibilities of revenue generation, market share and customer satisfaction.

Quick learnerwith thirst for updating knowledge on the latest development in marketing and Business development methodology and implementing in the organization to get an edge over the competitors.

Honest, self motivated and effective communicator with proven ability to understand and convey complex information in clear and concise manner; possessing positive, pleasing and cheerful personality.

CORE COMPETENCIES

Marketing StrategyFormulation & Execution Sales &Marketing Business Development Key Accounts management Business Modelling Trade & Brand Marketing Profit Center Management New Business Initiative Business Analysis Retail Track Audit Market Segmentation Resource Orchestration Channel Management Distribution Management Liaison &Networking Training & Development Team Building& Leadership Problem Solving Skills

PROFESSIONAL EXPERIENCE

OMAXE BUILDERS – JAN19 till july 19

SENIOR VICE PRESIDENT-SALES AND MARKETING

Operating as Head of Sales and marketing overlooking sales and operations of Gurgaon,Faridabad and newly launched multi level parking cum Mall project at Chandni chowk.The major responsibilities included handling the existing Channel network of the company and appoint new channel .Generating leads with the help of team comprising of GM’s, Managers and Executives for sales of the projects using various social media platforms,references and personal visits at the prospective clients . Was part of the successful sales out of the food court in the mall in record 20 days of launch.

FRANCHISE INDIA BRANDS-JULY 2017 till Dec 18

COO-INDIA OPERATIONS (Reporting to MD )

Franchise India Brands Limited is the asset and brokerage based company of Franchise India Group, which has wide experience in franchise development, business expansion, corporate advisory services, consultancy, and multi-brand integration, financial and operational expertise. Franchise India provides the structure to develop, grow and expand various business models and is built around the idea of profitable and sustainable growth through partnering. It has expertise in the following areas of business:

Consulting

Brokerage

Management

Capital Services

As a COO responsible for 400 crore of business through franchising,consulting,business expansion,brand advisory,new investor acquisition and Brand development etc.

Reported to by a team of 7 RM’s,22 Branch incharges and a team of 104 KAMs.

Handling 10 direct regional offices of the company and 56 Branch offices on a FOCO model spread across pan India.Facilitating a platform to investors and brands where they aggregate through various events,seminars,social media leads,and other media sources like print media and then help investors choose desired brands/Businesses .Working on generating enquiries and closure with successful completion of contracts between Franchisee and Franchisor. Designing and presenting different customized proposals suiting the requirements of Franchisors and investors, aligning meetings with prospective leads and providing them full support till signing of the agreement.

Channel development, new branch appointments,improving the health and business of existing channel partners/branches,team management,training,regular interaction with branches,team for new business generation providing all possible support as one point contact at HO for the growth of business.

Since joining the organization was instrumental in close to 1k successful deals between desirous investors and brands/Businesses .Also have been successful in bringing 250 non partner and 30 partner brands on board.

EXIDE INDUSTRIED LTD - JUNE 2015 – JULY 2017

CHIEF OPERATIONS MANAGER-NORTH-CGM (Reporting to the PRESIDENT -NATIONAL TRADE AND AFTER MARKET)

Key Responsibilities:

As Chief operations manager, responsible for Strategic business management of 750 crores worth of annual business for the zone with 4 regional offices and 32 spokes, reported to, in by 4 regional sales managers, 4 regional service managers,20 ASM’s and a team of 70+ on roll professionals in sales and service.

Managing with team a hybrid distribution system of distributors of EXIDE brand known as HIT (Humsafar Impact Team), the dealers attached to these HIT called HUMSAFARS and direct dealers of the company called KA (Key accounts) dealers and BD(Business Development) dealers in the market.

Managing through team Direct distribution of DYNEX brand which was a fighter brand of the company launched to counter competition in market and also handling separate distribution structure for E-Rickshaw battery business.

Also, as Zonal Head, incharge of customer service vertical for the zone ensuring proper services to customers through innovative Batmobile and humsafar scooter service and traditional service centers and device ways and means to reduce customer complaints and TAT for service of batteries.

KPI’s included for the zone to achieve monthly Value and volume targets with focus segments like Car,2Wheeler, HCV, Tractor, E-rickshaw, Home UPS and Solar batteries in aftermarket and trade.

Achieve monthly/quarterly and Annual Sales value, revenue growth, gross margin targets. Achieve segment wise sales volume/value target.

Ensuring building blocks of increasing urban and rural footprint and reaching out to district and taluka and village level through distribution expansion and strengthening of humsafar network.

Ensuring maximum participation of Distributors, Dealers and Humsafars in the annual loyalty program being run by the company.

Add value and Define sales processes that drive desired sales outcomes and identify improvements where and when required.

Overlook operations of 32 spokes and mother ware houses in each region right from Providing detailed and accurate sales forecasting to reduce undesired inventory and availability of right product at right place, to proper warehouse hygiene; Reduction of FGNS /SCRAP by adopting effective warehousing practices like FIFO and color coding

Work closely with the marketing function to establish successful support, channel and partner programs.

Manage key customer relationships with OEM dealers/big and small garages and influencers to the business and participate in closing strategic opportunities.

Also direct reporting of the Demand Generation Agency called EXIDE FIRST and managing the appointment and working of exclusive EXIDE Brand Shoppes called EXIDE CARE .

Manage and allocate suitable budget to the teams for various demand generation BTL activities like Service camps, Mechanic meets, Market stormings, consumer contact programs, participation in various melas and canopy activities etc. in the weak and low share markets.

Also allocate suitable budgets for various visibility and brand building campaigns like Glow signs/flex boards, POS,In shop branding,hoardings etc.

Valvoline Cummins Ltd Apr 2012 –June 2015

AVP-Marketing & Sales and Fleet Business Head (Reporting to the CEO)

Key Responsibilities:

Responsible for handling the Marketing activities of the retail Business for all product lines in Diesel Engine Oil and gear oil Segment, and managing direct Sales and Marketing responsibility for the Fleet Vertical.

Responsible for the Top-line growth, Bottom-line, Market Share, Product Line Strategy, Advertising & Communication, Branding and Market Research.

Involved in the strategy development & execution to increase market share across key segments i.e.; New Gen Commercial Vehicle Oils, Tractor oils, Co-Branded oils and three-wheeler and Fleet segment.

Involved in planning and launching new products and support Sales function to meet the target.

Leading all communications including PR, corporate visibility, company website & brand specific positioning/communication campaigns.

Determining pricing levels to maximize returns, studying Retail Audit reports (AC Nielsen) and utilizing the same to increase market shares & distribution.

Liaise and coordinating with Valvoline -USA on brand & product guidelines.

Major Accomplishments:

Instrumental in increasing segment sales by 30% in 3 years’ tenure by devising and implementing effective Product Strategy &Channel deployment.

Successfully launched nationally TATA cobranded oil and achieved a sale of 2000KL in 1st year exceeding the target expectations.

The First & so far only one in India to launch DEF/ AUS32 & sell to Tata Motors, Bajaj Auto, Eicher Volvo & Cummins India; credited for contributing 7% in the portfolio by launching many new packs.

Conceptualized and launched Fleet vertical with additional new sales of 1000 KL in the 1st year itself.

Reliance Communications, Delhi Jul 2008 -Apr 2012

GM-Sales and Distribution Head (Reporting to the Sales Head)

Key Responsibilities:

Managing data devices and handset sales through proprietary handsets, other mobile operators (OMO) and modern retail.

Responsible for handling the total size of the business in revenue terms approx.360 cores PA and additional revenue from approx.50k handsets and 30k activations PM.

Involved in driving the achievement of goals of the Distribution vertical through executing Business Plans geared towards capitalizing on business opportunities.

Improvising on business systems as well as Distribution infrastructure, human resources and consumer insights.

Handling Data business through dedicated Data and Devices Distributors across the circle

Ensuring maximum brand visibility and capture optimum market shares/shelf share.

Managing CDMA Distribution for Delhi Circle with business operations spanning six clusters, modern retail vertical and handset sales through proprietary handsets and other mobile operators (OMO).

Conceptualizing and implementing Operations viz Business Plan, Budget and Profit through new initiatives.

Institutionalizing processes and effective implementation of Customer Retention strategies.

Preparing business plan for the circle in line with the AOP for increasing customer acquisitions.

Responsible for achieving delivery & service quality norms for ensuring retail satisfaction.

Conducting churn analysis for effective implementation of Customer Retention strategies.

Ensuring maximum brand visibility and capture optimum market shares.

Major Accomplishments:

Commended for effectively handling business of approx.360 cores, additional revenue from approx.50k handsets and 30k activations per annum.

Successfully devised business systems as well as Distribution infrastructure, human resources and consumer insights.

Instrumental in developing Strategies to increase business include business growth through a network of Distributors, Reliance WWE stores, Dealers, Retailers, DST Team, Post Paid Distributors and DSAs.

Bharti Airtel Ltd., Mohali, Punjab Apr 2006 – Jun 2008

DGM-Sales/Distribution (Reporting to the Sales Head)

Key Responsibilities:

Responsible for managing Rural distribution of HPHP circle with approx 90k Gross activations and 600 crore revenue.

Planning Business Strategy & Analysis for assessment of revenue potential & opportunities in the rural markets of Punjab thru RS-RD MODEL and HPHP thru IFFCO PROJECT.

Establishing the Team in the Markets to develop the Business Model and Key Business Prospects in each market.

Actively involved in the developing of new strategic relationships as well building and marketing of new products for the Company.

Responsible for the distribution of various telecom products in the rural belts of Punjab.

Led a team of over 250 personnel (on rolls + off rolls) to manage the client base including large corporate and high ARPU customers.

Major Accomplishments:

Successfully managed Rural Distribution and IFFCO Business for entire HPHP circle which was a 2300 Crore circle for company.

Applauded for achieving business and profitability targets in the newly launched company IFFCO KISAN SANCHAR LTD. (IKSL), a subsidiary company promoted by Airtel.

Grew IFFCO business across HPHP circle and within 4 months the business started contributing to the tune of 5% to the total circle business kitty.

Successfully generated business additional rural business worth 140 crore and enhanced revenues by 55% with accelerated EBIDTA growth and achieved the highest availability & activation targets in Punjab for all new products launched.

Instrumental in achieving a growth in the customer market share by 4% points and revenue market share by 5% despite being a 7-player market.

Successfully reduced the churn from an aggregate of 5% per month to 2% and achieved 100% collection and retention targets.

Goodlass Nerolac Paints Ltd. Apr 2003 – Apr 2006

Divisional Sales Head (Reporting to the National Sates Head)

Key Responsibilities:

Managing the sales of North 1 zone comprising of Delhi,Upper north,UP and MP.

Conducting market surveys and mapping for identifying, qualifying and pursuing business opportunities as per targeted plans as well as through lead generation.

Major Accomplishments:

Successfully managed business worth 100 Crore.

VAM Organic Chemicals Ltd. Jun 2000 – Apr 2003

Regional Sales Manager – North & Nepal

Key Responsibilities:

Managing the sales of entire North India in the Consumer Division covering the VAMICOL woodworking adhesives, foot wear adhesives, upholstery and all-purpose adhesives & the CHARMWOOD range of wood finishes.

Major Accomplishments:

Successfully led a new brand launch by the name of Jivan Jor in entire north India.

Increased the market penetration & distribution for the new brand in the assigned area with increasing the coverage in the C& D Class Towns and rural markets with the innovative schemes of village adoption.

Successfully managed business worth Rs. 50 Crore per annum.

Castrol India Ltd. Apr 1993 – Jun 2000

Deputy Manager

Key Responsibilities:

Involved in the business development activities across Himachal Pradesh, Chandigarh, Punjab., Haryana and Western Rajasthan

Facilitating coverage of rural markets for promotion of lubricants with organizing rural camps and melas for promotion of tractor oils and pumpset oils as well as rural institutions like sugar mills etc…

Major Accomplishments:

Instrumental in generating Business worth Rs. 16 Crore per annum.

EDUCATION& TRAINING

Education: B.Tech. (Mech. Engg.),Harcourt Butler Technological Institute (H.B.T.I.) Kanpur, 1993

Training/ Courses Attended:

Attended Management Development Programme,Indian Institute of Management, Ahmedabad

Sales and Channel Management Training, MDI, Gurgaon

Selling & Relationship skills, Managing Distributors & Dealers

Leadership skills, Time management and team building

PERSONAL INFORMATION: Date of Birth: 5thOct 1968 Languages Known:English, Hindi &Punjabi Passport Details: No. F 3206490 Valid till 12th Jun 2015, under renewal References: AvailableuponRequest

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