Social Media Communications Specialist

Shannon Hardy

Cedar Grove, NJ *****

973-***-**** ****************@*****.***

RESULTS ORIENTED COMMUNICATIONS SPECIALIST

Eager to leverage experience to excel in dynamic communications with strong organizational and multitasking skills. Proven ability to streamline processes with excellent attention to detail. A passion for effective communication and content creation.

Strategic Communication

Content Creation

Media Relations

Leadership

Digital Marketing

Event Planning

Social Media Management

Graphic Design

Collaboration

OVERVIEW OF KEY CONTRIBUTIONS

Strategic Communication-Developed and implemented strategic communication plans to align with organizational goals and objectives. Conducted comprehensive audience analysis to tailor messages for various stakeholders. Utilized data and analytics to measure the effectiveness of communication strategies and made data-driven adjustments.

Leadership-Led team members during competitive analysis projects, while contributing to a positive team dynamic and fostering professional development. Recognized for the ability to inspire and empower team members to achieve their full potential.

Social Media Management-Developed and executed effective social media strategies to enhance brand visibility, engage target audiences, and drive measurable results. PROFESSIONAL EXPERIENCE

Administrative Assistant July 2023-Present

New Jersey Institute of Technology (NJIT)

Newark, NJ

Acts as a key liaison at NJIT, facilitating seamless communication between technical support staff and various departments. Proactively identifies and addresses communication gaps, enhancing interdepartmental collaboration and overall organizational efficiency.

Coordinating travel arrangements and high-level C-Suite meetings with major donors.

Orchestrates and leads multifaceted communication projects at NJIT, overseeing diverse teams involved in the revamping of Alumni Birthday Cards, creation of Alumni Holiday Cards, and crafting articles based on Donor Profiles. Effectively manages project timelines, resources, and team dynamics, resulting in the prompt and high-quality delivery of communication initiatives.

Spearheads budget and financial tracking for Annual Giving, Donor Relations, and Leadership and Major Gifts.

Supervision of student workers, coordinating workshops, scheduling, and project management. Assistant Account Executive (Consultant) Nov. 2022-May 2023 McCann

New York, NY

Developed and supported competitive analysis for Verizon, contributing to monthly status reports.

Led the Super Bowl LVII OOH Q4 project, collaborating with Strategic Communications and Graphic Design teams.

Aided in creating a design brief for Verizon's strategic business expansion through art activation spaces. Academic Assistant Coordinator (Remote) August 2022- Dec.2023 Louisiana State University of Alexandria (LSUA)

Alexandria, LA

Enhanced Student Support: Provided personalized assistance to students by managing email correspondence, facilitating discussions, and promptly grading assignments, resulting in improved student engagement and satisfaction.

Course Optimization: Collaborated with faculty members to streamline course delivery, allowing professors to focus on individualized student mentorship, curriculum development, and strategic course modifications to meet student needs effectively.

SHANNON HARDY, PG. 2

External Communications Specialist (Contract) June 2022-October 2022 Bayer

Whippany, NJ

Led external communications and managed grantee/partner relations, drafting press releases for grant recipients.

Managed media coverage tracking using tools such as Meltwater for comprehensive analysis.

Created articles for Bayer's DEI placement and communicated the annual grant funding contribution for 2022. ESL Teacher (Contract)

English Program in Korea (EPIK) Feb. 2021- February 2022 Daegu, SK

Designed and implemented structured English lesson plans for grades 4th through 6th, ensuring comprehensive language acquisition.

Spearheaded the development of engaging lesson plans, activities, and games for annual Summer English Camps, fostering immersive language learning experiences. Social Media & PR Intern Sept. 2020-Dec. 2020

Women’s Initiative for Spirituality & Equality (WISE) New York, New York

Designed the book cover for "30 Rights of a Muslim Woman Under Islam and Shariah."

Managed social media accounts, achieving a 50% increase in engagement across multi-demographics of Muslim women.

Generated compelling shareable content that resonated with WISE’s audience. Curator and Intern June 2012-June 2014

The Newark Museum

Newark, NJ

Developed confidence and ability to absorb collected and conveyed information for exhibits that include Generation Fit and Dynamic Earth.

Learned history-based concepts of the work of Norman Rockwell and African Cosmos to provide weekend tours for visitors.

Served as a co-host for the Annual American Girl Ambassador for a museum fundraiser. EDUCATION

Montclair State University M.A. in Public and Organizational Relations, Cum Laude, Montclair, NJ – May 2020 Fairleigh Dickinson University B.A. in Communications, Cum Laude, Teaneck, NJ – May 2018 TRAINING AND CERTIFICATES

Managing your Social Media Strategy with Meltwater, 2022

Chengdu American Center Certificate, Study Abroad, 2016

McKinsey Black Leadership Essentials, 2024

AWARDS AND HONORS

The Upsilon Omega Communications Honors Society

Phi Zeta Kappa Honors Society at FDU

Northeast Regional Honors Conference

National Collegiate Honors Society

RESEARCH

Exploring the novels of Hermann Hesse: Concepts of Duality in Human Nature, a 50-page literary analysis on Hermann Hesse’s novels exploring the concept of duality in human nature.

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