Research Analyst Digital Marketing
Resume:
Personal Info
****************@*****.***
Thirumazhisai Alwar Street,
New Perungulathur, Chennai,
600063
Education
Skills
Salesforce - Expert
ZOHO - Expert
Tableau - Experienced
Data Mining - Expert
Data Analysis - Expert
Market Analysis - Expert
SEMrush - Expert
Secondary Research - Expert
Results-driven Marketing and Research professional with over 10 years of experience in lead generation, CRM administration, and digital marketing. Proven expertise in implementing marketing automation tools, conducting market research, and managing email campaigns. Demonstrated success in team leadership and driving measurable business outcomes through e ective marketing strategies.
CHANDRA SEKAR
Business Research Analyst (Serving Notice Period)
B.Com (Commerce)
TDMNS Arts and Science
College
2007 - 2010
MBA (Finance and
Marketing)
ARM College of
Engineering and
Technology, Chennai
2010 - 2012
Summary
Work Experience
Business Research Analyst, Rhythm Engineering, Chennai January 2021 - Present
Conduct research using systematic and intuitive secondary research techniques and industry-standard primary research methods.
Led a 5-member marketing team, overseeing daily operations and strategic initiatives for our Arti cial Intelligence and Machine Learning products.
Complete CRM maintenance in Salesforce, with additional experience in ZOHA CRM systems.
Conduct targeted lead generation for US city and county decision-makers
Veri ed decision-maker phone numbers via calls using Stream software and validated emails with NeverBounce
Create performance-tracking visualizations using Excel or Tableau (data manipulation, macros, charts, and pivot tables) Identify and track tra c signal-related RFPs across the United States
Collaborates with cross-functional teams to de ne research objectives, target audiences, and research methodologies. Provides competitive analysis on various market o erings, and identi es market trends, pricing/business models, sales, and methods of operation.
Train and mentor new team members while monitoring work ow e ciency
Analyze and validate data for key global product
o erings/platforms, working closely with Product and AI/Analytics teams across regions. Identify variances and apply relevant data guidelines to ensure consistency and quality of data.
Senior Market Research Analyst, LMTEQ, Chennai
January 2020 - September 2020
Conduct comprehensive market research to analyze industry trends, competitive landscape, and business opportunities. Managed ZOHO CRM system and maintenance
Executed paid and organic email campaigns with A/B testing Led LinkedIn marketing initiatives including connection- building and group engagement
Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and optimize strategies. Managed social media advertising and banner placements Monitor the health and performance of marketing databases to ensure data integrity and availability.
Senior Executive - Lead Generation, Egrove Systems, Chennai February 2019 - January 2020
Conduct market research to identify industry trends, consumer preferences, and competitive landscape.
Familiarity with social media platforms (e.g., LinkedIn, Facebook) for professional engagement and lead generation. Experience in managing email marketing campaigns, A/B testing, and performance tracking.
Analyzed campaign metrics including open rates, click-through rates, and conversions
Implemented social media strategies to increase brand awareness
Senior Research Analyst, Infrascale India Pvt Ltd, Chennai March 2012 - January 2019
Led a 3-member team, ensuring achievement of daily, weekly, and monthly targets
Developed and maintained contact databases for US, UK, Africa
& Asia markets
Gather and interpret data on customers, competitors, and market conditions to identify growth opportunities. Managed email campaigns across multiple time zones Maintained CRM hygiene and data quality
Continuously monitor the market and provide insightful quantitative and strategic analysis through research reports. Created responsive email templates in collaboration with the sales team
Conduct regular data audits to ensure ongoing accuracy and relevance of data
Certi cations
Google Analytics for Beginners (May 2020)
Salesforce Administration - Simplilearn
Email Marketing - HubSpot Academy
Tableau - Simplilearn
Market Research - Udemy
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