Email Marketing Manager, Salesforce Marketing Cloud

SUMMARY:

Accomplished Digital Marketer with a diverse expertise in Email Marketing, Digital Marketing, Digital Consumer Experience/eCommerce, Site Optimization, CRM, and omni channel program using digital technologies. Demonstrate strong communication, project management and problem-solving skills. Work seamlessly with business owners from cross-functional at all organizational levels, vendors and technical partners. Exude excellent business acumen and people skills used to communicate with all stakeholders.

www.linkedin.com/in/van-pham-973a05114

SKILL SETS:

Applications/Industries:

Salesforce Marketing Cloud, Salesforce CRM, Pardot, Journey Builder, Litmus

Adobe Workfront project management software. Asana workflow management tool.

Certified Scrum Master, Jira software, Agile methodology

Coremetrics, Google Analytics, SQL, HTML, CSS

Sitecore CMS, Digital Asset Management DAM (Adobe Experience Manager)

Oracle ATG (BCC, Endeca) – eCommerce platform to create, manage and optimize online merchandise.

Industries: Banking/Financial Services, Automotive, Airline, Retail, Consumer products

WORK EXPERIENCE

Texas Capital Bank – Dallas, TX 8/2023-9/2024

Email Marketing Manager

Led the planning, execution, and delivery of digital and email marketing projects, including content creation, brand campaigns, product launches, and strategic initiatives. Partnered with the Sales team to support Sales strategies for TCB Bank products and services.

Responsible for campaign management, project management, email development and deployment, focusing on Lead Generation, Lead Nurturing, Customer Acquisition, Customer Engagement, Customer Retention.

Developed and maintained project plans and timelines. Tracked progress, communicated weekly status to stakeholders. Resolved issues in a timely manner to ensure no delay and delivery on time.

Managed the email production workstream from request intake through development, QA timeline to deployment. Worked closely with Compliance to ensure email content is fully compliant with regulatory requirements and the bank’s policies.

Managed and maintained email lists, ensuring data accuracy and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)

Built email, collaborated with Creative team and Copy Writer to ensure visually appealing and aligned with brand guidelines. Led a team of 2 junior email developers.

Utilized segmentation and targeting strategies to ensure emails are sent to the most relevant audience segments. Implemented A/B testing and other engagement strategies to optimize email performance.

Analyzed campaign results (open rates, click through rates, conversion rates) to provide actionable insights to stakeholders to optimize future campaigns.

RAPP Marketing Agency – Irving, TX 4/2021-7/2023

Sr Campaign Manager for PNC Bank, Toyota, Lexus clients

Responsible for email campaign management, project management, email development and deployment for the top 3 clients (PNC Bank, Toyota, Lexus). Created and managed email campaigns including content creation, list management, and scheduling.

Campaigns including Customer Retention, Customer Acquisition, Service Marketing, Lead Nurturing

Managed the email marketing calendar, ensuring alignment on priorities and content with key business stakeholders. Managed the email production workstream from request intake through development, QA timeline to deployment. Experience with personalization, A/B testing, journey builder, automation and trigger campaigns

Built the email, created proofs, and performed quality assurance against the signed-off version to ensure accuracy in the creative elements, body copy, subject line, and correct links. Routed email proofs to business stakeholders and compliance for review & approval.

Utilized segmentation and targeting strategies to ensure emails are sent to the most relevant audience segments. Implemented A/B testing and other engagement strategies to optimize email performance.

Tracked and reported unsubscribe and bounce rates while ensuring compliance with spam regulations. Troubleshoot and resolve issues with email deliverability.

Analyzed campaign results and customer behavior to provide actionable insights to clients. Tracked and reported overall sales conversion against promotion strategies.

BeyondSoft Consulting – Plano, TX 1/2019 –4/2021

Digital Marketing Manager on assignment at Lexus

Responsible for email campaign management, project management, email development and deployment for Lexus. Created and managed email campaigns including content creation, list management, and scheduling.

Campaigns including Customer Retention, Cross Sell, Upsell, Product Launch, Event Marketing, Service Marketing

Managed the email marketing calendar, ensuring alignment on priorities and content with key business stakeholders. Managed the email production workstream from request intake through development, QA timeline to deployment. Experience with personalization, A/B testing, journey builder, automation and trigger campaigns

Built the email, created proofs, and performed quality assurance against the signed-off version to ensure accuracy in the creative elements, body copy, subject line, and correct links. Routed email proofs to business stakeholders and compliance for review & approval.

Utilized segmentation and targeting strategies to ensure emails are sent to the most relevant audience segments. Implemented A/B testing and other engagement strategies to optimize email performance.

Tracked and monitored unsubscribe and bounce rates while ensuring compliance with spam regulations. Troubleshoot and resolved issues with email deliverability.

Analyzed campaign results and customer behavior to provide actionable insights to stakeholders. Tracked and reported overall sales conversion against promotion strategies.

MARY KAY, Inc. – Addison, TX

Digital Marketing Project Manager 4/ 2016-6/2018

Managed and implemented the new platform for Global eCommerce and website strategy for consumer facing sites around the world & B2B. Implemented Digital Marketing programs, tools and processes that drive consumer sales, conversion, and increase retention and loyalty.

Maintained all updates to eCommerce website for MaryKay, including graphics and content on all landing pages, product pages, tips, all external facing contents.

Led training and adoption of new systems and processes across global teams (US, Europe, Asia). Travelled to Australia to train our Asia Pacific Marketing and IT teams on new tool and processes.

JC PENNEY – Plano, TX

eCommerce Site Merchandise Manager for jcp.com 8/2010 – 2/2016

Managed online product sales for dotcom. Provided Site Merchandising, Site Optimization, Site Analytics for the assigned product categories on dotcom.

Defined and approved creative content for landing pages, built navigation, online categories and merchandise.

Reviewed and analyzed page performance using web analytics tool Coremetrics to identify and implement improvements to increase sales and conversion.

Partnered with Usability and A/B testing teams to test assigned pages and identify improvement opportunities.

Partnered with Digital Marketing Manager to implement strategies to drive traffic via various marketing channels.

(SEO, SEM, display, social media, email, affiliates, etc.)

SOUTHWEST AIRLINES – Dallas, TX 8/2006-1/2010

Project Manager for Southwest.com

Managed the development and implementation of the iPhone app and enhancements for southwest.com website.

Participated in business planning and scope management for various projects to support our online strategies.

Coordinated efforts and communicated project implementation timeline and progress cross-function to major key stakeholders (Marketing, Finance, Customer Service, Customer Relation, various IT applications and infrastructure teams, etc.)

INTUIT INC - Plano, TX 10/2001 – 3/2003

Project Manager/Business Analyst

Managed the implementation of enhancement projects to their Call Center systems.

Performed system analysis and document requirements of the Siebel CRM system to support their Sales and Customer Service organizations.

Worked closely with clients to formulate and baseline requirements definition, govern change management process, and perform risk analysis and planning.

EDUCATION

Baylor University - Bachelor of Science in Computer Science

Contact this candidate