Digital Marketing Los Angeles

MAL LEVY

Artist Branding Strategy Talent Development Event Logistics Management

***********@*******.*** • 954-***-**** • Los Angeles, CA 90035 • https://www.linkedin.com/in/mal-levy-819a0132 PROFESSIONAL SUMMARY

Accomplished and Dynamic Artist Manager and Sales Professional with extensive experience in the music and cosmetics industries, adept at developing and executing tailored career strategies for emerging artists. Proven track record in contract negotiation, event coordination, and digital marketing, resulting in significant increases in online presence, audience engagement, and sales performance. Expertise in talent management, branding, and customer relationship management, with a strong ability to cultivate long-term client loyalty. Skilled in cross-functional collaboration and team training, enhancing operational efficiency and driving successful promotional campaigns. Committed to leveraging industry knowledge and innovative strategies to support business growth and maximize brand visibility in competitive markets. SKILLS

• Artist Development & Branding

• Contract Negotiation & Management

• Event Coordination & Logistics

• Digital Marketing Strategy

• Sales Strategy & Execution

• Brand & Product Knowledge

• Talent Management & Coordination

• Team Training & Development

• Customer Relationship Management

• Market Trend Analysis

• Cross-functional Collaboration

• Creative Problem Solving

• Budgeting & Financial Oversight

• Public Relations & Communication

• E-commerce & Retail Strategy

TECHNICAL SKILLS

Proficient in Mac/PC, and Microsoft Office Suite. WORK EXPERIENCE

ARTIST MANAGER, FM MUSIC MANAGEMENT – REMOTE NOV 2022 – OCT 2024

Developed and executed tailored career strategies for emerging artists, focusing on branding, marketing, and contract negotiations, leading to a significant increase in online presence and engagement metrics.

Secured live performance opportunities through strategic partnerships with record labels, promoters, and booking agents, resulting in an increase in audience reach.

Managed comprehensive tour operations, including scheduling, venue selection, and logistics, ensuring smooth execution of events and an increase in ticket sales across tours.

Implemented digital marketing campaigns utilizing social media, email marketing, and content creation to enhance artist visibility and audience engagement, achieving measurable growth in fan base.

Negotiated contracts with external vendors and service providers, optimizing costs and improving service quality for artist events and promotional activities.

SENIOR SALES & EDUCATION LEAD, PÜR COSMETICS – OHIO & NORTHERN KENTUCKY JUN 2021 – JAN 2024

Delivered comprehensive product and ingredient knowledge to clients, enhancing their understanding and appreciation of PÜR Cosmetics, resulting in an increase in customer satisfaction and repeat purchases.

Spearheaded product training sessions for new hires and sales associates, improving team performance and product knowledge.

Collaborated with store management to organize promotional events and set achievable sales goals, driving an increase in foot traffic and sales.

Executed customized makeup and skincare application services for clients, utilizing product expertise to enhance customer experience.

Cultivated long-lasting relationships with clients through exceptional service and follow-up, resulting in increased client loyalty and a growth in client retention.

SKINCARE SELLING SPECIALIST, FRESH – OHIO & NORTHERN KENTUCKY JUN 2021 – JAN 2024

Developed and implemented customer engagement strategies that provided personalized skincare consultations, resulting in an increase in customer satisfaction and a measurable boost in sales.

Leveraged extensive product knowledge to effectively communicate the benefits of Fresh’s natural ingredients and unique formulations.

Surpassed sales targets through exceptional customer service, strategic upselling techniques, and nurturing long-term relationships with clients.

Collaborated with store management to design & optimize product displays, ensuring that brand identity was communicated to customers.

Participated in promotional events and brand launches, significantly increasing brand awareness and customer loyalty within the community.

Trained and mentored new team members on brand values, product lines, and effective selling techniques, contributing to a cohesive, knowledgeable sales team that improved overall performance. SKINCARE SELLING SPECIALIST, EXUVIANCE – OHIO & NORTHERN KENTUCKY APR 2023 – FEB 2024

Delivered personalized skincare consultations by assessing individual client needs, recommending tailored product solutions, and achieving desired results, resulting in an increase in customer satisfaction.

Maintained comprehensive knowledge of skincare ingredients, formulations, and industry trends to provide clients with accurate, up-to-date advice, enhancing their trust and loyalty.

Surpassed sales goals through expert product recommendations, effective upselling techniques, and cultivating strong client relationships.

Collaborated with cross-functional teams to design and execute in-store events, enhancing brand visibility and driving customer engagement.

Provided training and mentorship to team members on skincare products, effective selling strategies, and customer service best practices.

Analyzed sales data to identify market trends and adjust strategies, leading to improvement in customer satisfaction and sales performance. SKINCARE SPECIALIST, KIEHL’S – OHIO & NORTHERN KENTUCKY MAY 2021 – MAR 2023

Provided expert guidance on skincare routines and product selections, consistently exceeding sales targets through tailored recommendations and personalized solutions.

Cultivated and maintained strong relationships with clients, leading to a 70% increase in customer retention and a loyal customer base that drove repeat purchases.

Conducted thorough skincare consultations and engaging product demonstrations, educating customers on the benefits of Kiehl’s formulations and enhancing their product knowledge.

Collaborated with the store team to design and implement engaging in-store events and promotions, boosting foot traffic and significantly enhancing the overall shopping experience.

Monitored and analyzed sales data to provide actionable insights and recommendations, optimizing product displays and inventory levels, resulting in improved stock turnover.

Maintained up-to-date knowledge of skincare trends and competitive products, ensuring informed recommendations and reinforcing Kiehl’s position as a trusted and preferred brand among customers. TALENT ESCORT/COORDINATOR, LOUDWIRE MUSIC AWARDS – LOS ANGELES, CA 2017

Oversaw talent arrival and escorted artists John 5 and DED through red carpet events, press interviews, and onto the stage for award presentations, ensuring a seamless experience for all parties involved. TOUR MANAGER / MERCHANDISE MANAGER, THE WILD! NATIONAL TOUR JUN 2017 – JUL 2017

Managed day-to-day operations of the tour, coordinating catering, dressing room arrangements, security, load-in processes, and travel logistics for the crew and artists.

Advanced and settled shows, distributing buyouts while maintaining strong communication with venues to ensure all requirements were met.

Set up and sold merchandise throughout the tour, optimizing sales strategies to maximize revenue. MANAGEMENT & BOOKING ASSISTANT / JR. MANAGER, FOO KING ENTERTAINMENT / FIRST ROW TALENT / ENTER THE VAULT – LOS ANGELES, CA SEP 2016 – AUG 2017

Coordinated artist development initiatives and business events, specializing in cultivating new talent and industry relationships.

Scheduled meetings and performed logistical errands, enhancing team productivity and communication.

Collaborated with promoters to secure deposits, track ticket counts, and strategize event marketing for optimal attendance.

Developed and executed social media strategies to enhance artist visibility and engagement across multiple platforms.

Addressed customer service inquiries and complaints, ensuring positive experiences for clients and event attendees. JR. MANAGER/ASSISTANT, RICOCHET MANAGEMENT – LOS ANGELES, CA MAR 2016 – AUG 2016

Coordinated artist development projects and business events, providing comprehensive support to management teams.

Handled travel bookings for artists, ensuring efficient scheduling and logistics for all business-related travel.

Oversaw merchandise design processes, collaborating with designers to create appealing products for artists.

Managed the company’s social media accounts, driving engagement and brand awareness. ADDITIONAL EXPERIENCE

TOUR MERCHANDISE/SALES, FEAR FACTORY (WEST COAST) OCT 2015 GENERAL ASSISTANT / FILM PRODUCER, SPECTACLE ENTERTAINMENT GROUP – SANTA MONICA, CA JUN 2013 – AUG 2014 SOCIAL MEDIA MARKETING MANAGER, T-BOY RECORDS / UNIVERSAL MUSIC ENTERTAINMENT JUN 2013 – AUG 2014 TOUR MANAGER / MERCHANDISE MANAGER, BUTCHER BABIES NATIONAL TOUR APR 2015 – JUN 2015 TICKETING COORDINATOR, PEARL GROUP ENTERTAINMENT – SANTA MONICA, CA FEB 2014 – MAR 2014 INTERN, SPECTACLE ENTERTAINMENT GROUP – SANTA MONICA, CA 2013 CONCERT PROMOTER, INDEPENDENT BOOKING/CONCERT PROMOTER – THE ROXY THEATRE, LOS ANGELES, CA 2013 MERCHANDISE MANAGER/SALES, BLOOD ON THE DANCE FLOOR NATIONAL TOUR 2009 SOCIAL MEDIA MARKETING MANAGER, INVESTORS REALTY GROUP – FORT LAUDERDALE, FL 2009 TALENT AND TOURING JOB PLACEMENT COORDINATOR, INDEPENDENT ARTIST/TOURING OPPORTUNITIES – LOS ANGELES, CA EDUCATION

Certificate in Music Business, Sep 2013 Musicians Institute College of Contemporary Music – Los Angeles, CA Associate of Arts Degree in Business – Music Business Certificate, Jun 2012 Los Angeles City College – Los Angeles, CA Professional Makeup Artistry Graduate, 2011 All About Face Makeup Academy – Los Angeles, CA

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