Creative Director Social Media
Resume:
Employment history
Editor
Weeklys at San Francisco Bay Area
• Editor of the North Bay Bohemian and Marin County's Pacific Sun. Also an editor at the Healdsburg Tribune and East Bay Express, and founding editor of East Bay Magazine. Editor of Explore, 50Up, and Boheme magazines as well.
• Leads team of in-house creatives and freelancers in creating award-winning content.
• Creates content calendar, assigns and edits stories.
• Contributes to websites, newsletters, and social media presence.
• Created additional news and community sections.
• Oversees new content initiatives.
• Writes humor column Press Pass.
• Makes appearances in media such as weekly Boho Buzz segment on KRSH’s The Drive with Steve Jaxon.
• AI prompt engineering.
Creative Director 2018 - 2019
Group Delphi at Alameda, CA
• Creative Director at Group Delphi in Alameda, California from 2018 to 2019.
• Cultivated thought leadership and helped implement content strategy for an award-winning experiential marketing company.
• Reconceived brand voice and produced branded editorial content.
• Refreshed brand voice and created brand guidelines.
• Created mission statement and complete web-copy.
• Shaped and launched an editorial content program.
• Generated and managed marketing campaign assets via Hubspot.
• Wrote The Marketer’s Guide to Joy whitepaper.
Associate Editor 2017 - 2018
Emlen Media, Inc. at San Rafael, CA
Associate Editor at Emlen Media, Inc.
Wrote, edited and designed content for School Construction News, Correctional News, Green Building News, and Health Care Construction magazines. Managed social media and used extensive Wordpress experience. Daedalus Howell
Experienced and versatile media professional with a comprehensive background in content creation, editorial leadership, and creative direction.
40 4th Street No. 111, Petaluma, 94952
*******@*******.***
• Implemented Google and Apple News initiatives.
• Increased SEO efficacy.
• Gained 9,000+ Twitter followers in six months.
• Generated regular newsletters.
• Created and edited company podcasts.
Writer-Filmmaker Jan 2010 - Present
FMRL at SF LA
FMRL develops, creates, and curates original intellectual properties in entertainment, manages storytellers, produces cinema, and publishes specialty editions of new works.
Feature Films: Writer-director of "Werewolf Serenade" now in post-production (2024 release). Writer-director-producer of "Pill Head" (Amazon Prime), led pre-production, production, and post-production, into a successful theatrical.
Creative Director Jan 2000 - Present
Waxwing at San Francisco, CA
Comprehensive creative, communications, and content solutions for brands and publications. Editorial: Organic Authority, Men’s Health, Medium, North Bay Bohemian, Made Local, Sonoma Magazine, Rivertown Report, San Francisco Chronicle, Wave Magazine, LA Downtown News, Tasting Panel Magazine, Petaluma Argus-Courier, Vineyard & Winery Management, Common Ground, Gayot, Fandom, Bigger Law Firm. Copywriting: Andculture, Alternis IT, Group Delphi, Organic Authority — web copy, case studies, blogs, and white papers. Video: Short-form content, including music videos, comedies, and documentaries, distributed via MTV2, MTV Italia, IFC, HBO Cesk Republika, BiteTV, IFC, and Showtime. Produced branded content for Mondavi, Morton’s, Annie’s, Inc., True Italia, Wikia, Sonoma County Tourism, and RCA.
Marketing Director 2010 - 2012
Snibbe Interactive at San Francisco, CA
Created content marketing strategy implemented through blogs, videos, landing pages, newsletters and social media for an interactive design company. Worked with the creative director to hone user-interface, house-voice, and content-related experiences. Worked with clients and devised marketing initiatives in digital space. Extensive copywriting.
• Launched campaign for Avatar: The Exhibition at Seattle’s EMP Museum.
• Coordinated PR efforts for Bjork’s Biophilia release.
• Developed Brio exhibit concept for Seattle Symphony Orchestra. Creative Producer & Editor Jan 2006 - Dec 2009
Three House Multimedia at Sonoma, CA
Producer, Editor, Writer
Three House Multimedia
Sonoma, CA
Jan 2006 - Dec 2009
Developed and executed creative content initiatives across an array of media properties (print, television, radio, and web) to meet revenue, profitability and budget targets. Managed the product development and launch process for new and refreshed content products and developed a marketing plan to meet annual growth targets.
• Launched and led FilmArt3, an in-house video production arm.
• Founding editor of FineLife Sonoma Magazine
• Hosted Mornings in Sonoma radio show.
• Emceed Sunny’s Award Ceremonies.
• Lifestyle Editor Sonoma Valley News.
• Weekly columnist, Sonoma Valley Sun.
Education
Bachelor of Arts - BA 1994 - 2021
San Francisco State University at San Francisco, CA Creative Writing
Skills
Independent Film
Expert
Adobe Creative Suite
Wordpress Podcasting
Expert
Courses
Digital Marketing Foundations Dec 2021
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