Social Media Demand Generation

WORK EXPERIENCE

Director of Marketing

TOI TOI USA (9/2022 - Present)

STRATEGY DEVELOPMENT:

• Develop and execute a comprehensive demand generation strategy to drive new leads and nurture our existing database of leads

• Identify target audiences, create buyer personas, & own digital customer journey map

• Improve operational processes and reporting related to demand generation programs to measure marketing spending’s effectiveness, performance, and ROI

• Improve the efficiency and effectiveness of our marketing automation system (i.e., HubSpot) to nurture leads better, increase conversion rates to marketing qualified leads, and improve the integrity of the overall database

• Track expenses and ensure all initiatives are within the allocated budget, providing regular reports on budget performance and ROI

CAMPAIGN MANAGEMENT:

• Plan, implement, and manage multi-channel integrated marketing campaigns (including email, social media, webinars, content marketing, PPC, SEO, and events) that significantly increase the marketing database and overall pipeline

• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps

• Monitor and analyze campaign performance metrics using tools like HubSpot, Google Analytics, and PowerBI

LEAD GENERATION:

• Lead regional growth program assigned as part of regional business development and long-term growth strategy

• Optimize lead nurturing programs to convert leads into qualified sales opportunities

• Collaborate with internal teams to ensure cohesive and effective funnel management. Ensure alignment on lead quality, follow-up, and feedback loops

• Partner with external agencies and vendors as needed to execute campaigns

• Organize, plan, and deliver exceptional experiences for key trade shows

• Ensure the sales team is equipped with the tools and resources to engage prospects and close deals effectively

Continued >

DIRECTOR OF MARKETING

770-***-**** *******@***********.*** Canton, GA

EDUCATION

BA in Marketing

Kennesaw State University

Graduated 2017

Jackson Hogue

COMPETENCIES

Customer Acquisition

Paid Media Advertising

Marketing analytics

Corprate Branding

SEO

Marketing Automation

Storytelling

Partnership Dev

CRM / CMS

Account Based Marketing

Graphic Design

Organizational Alignment

Adobe Creative Suite

Product Management

Social Media

Microsoft Office

I am a strategic marketing leader with 10 years of diverse experience in marketing integrations. My background includes leading a nonprofit agency, executing product initiatives for a government con- tractor, and addressing challenges within a declining labor market for John Deere heavy equipment. Recently, I have been developing an efficient and effective marketing strategy for one of the largest portable sanitation providers in the Southeast, collaborating with a fantastic team. Dialed in to create, capture, and convert customer demand. Let’s talk! WORK EXPERIENCE

REFERENCES AVAILABLE UPON REQUEST

Digital Marketing Director

Jackson Taner Hogue LLC (3/2020 - 7/2024)

• Led the overall marketing plan and activity calendar, ensuring alignment with business objectives

• Took charge of digital marketing efforts, including SEO/SEM, social media marketing, display advertising, partnership co-marketing, and other relevant tactics

• Led brand strategy, including positioning, purpose, promise, and messaging, and serve as the chief brand evangelist, influencing leadership and cross-functional teams to ensure brand strategy is in all aspects of the customer experience

• Orchestrated marketing planning process (e.g., milestones, participants, actions, tem- plates, calendar), ensuring marketing’s goals align with sales, product, and customer engagement objectives

Corporate Marketing Manager

Flint Equipment / John Deere Heavy Construction (2/2022 - 9/2022)

• In partnership with CRM, evolved the strategy for improving email acquisition channels through audience segmentation, improved messaging, and optimization.

• Managed paid media, including budgets and forecasting, while maintaining a positive return on ad spend. Supported paid media initiatives for other areas of the business.

• Supported HR recruitment and retention efforts around the Flint Equipment brand as an employer, ensuring a consistent, coherent, and relatable story.

• Conducted event market research, gathered information, identified new opportunities, generated brand interest, and articulated new insights to improve services and event quality.

Brand Marketing Manager

IBEX IT Business Experts (9/2020 - 7/2021)

• Developed and implemented a strategic marketing playbook and roadmap to enhance brand awareness and inbound interest across all stakeholders.

• Developed and maintained the brand’s visual and written identity.

• Executed marketing initiatives across various channels, including SEO, digital, social, print, events, collaboratives, etc.

• Managed budget and resources effectively, allocating appropriately based on data- driven impact potential.

Creative Director

No Longer Bound (1/2018 - 5/2020)

• Built a successful digital marketing agency, actively teaching a rotating group of 5-7 men in the clinical helpful program vocation skills, including graphic design, project manage- ment, and customer success

• Directed all demand-generating activities, including KPIs, resulting in pipeline growth and development

• Communicated complex concepts and spoke to various audiences with authenticity, personality, and empathy

• Delivered compelling creative across all marketing campaigns and touchpoints that produced engagement results

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