Graphic Design Digital Marketing

KENDRA BAXTER

Creative Director, Senior Graphic Designer, Photographer, & Marketing Professional

808-***-**** **********@*****.*** Kapolei, Hawai’i Education

Bachelors of Science Graphic Design, Columbia College, Columbia 2009. Certification Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more. International School of Executive Business Education, Madrid 2019. Awards

● Award of Excellence - Special Purpose Design & Illustration. Issued by Communications Concepts, Apex Awards for Publication Excellence

● Gold Award - Advertising/Direct Mail Piece. Issued by Hermes Creative Awards International Competition.

● Gold Award - Marketing Collateral/Branding/Specialty Item. Issued by Heremes Creative Awards International Competition.

● Silver Award of Distinction - Marketing/Promotion. Issued by The International Academy of Visual Arts. Experience

K BAX Studio, Honolulu, Hawai’i (2006 - Present)

Owner and Creative Director

Established a successful freelance graphic design and advertising business specializing in creative direction and visual storytelling for celebrity clients, major brands, festivals, concerts, and nonprofits. Collaborate with teams to enhance advertising, creative ideation, brand development, and fundraising across various channels.

● Expertise: Expert level in Adobe Creative Suite, with extensive experience in Google and Meta paid advertising campaigns, commercial photography, videography production, and website development. Specialist in marketing and printing processes. Social media management, copywriting, and content design.

● Brand Collaborations: Worked with high-profile brands including the Las Vegas Raiders, Allegiant Stadium, Circa Resort & Casino, Palms Casino Resort, Hawaiian Airlines, Kapono Inc. King Kamehameha Day Parade, Honolulu Night Market and more.

● Strategic Marketing Development: Created impactful marketing collateral for concerts and fundraising efforts, collaborating with corporate partners such as the Hawai’i Tourism Authority, Hawaiian Airlines, and Outrigger Resorts to enhance visibility and reach.

● Event Production Leadership: Directed media production for major events including the Honolulu Night Market, Street Grindz, Home in the Islands Music Festival, Henry Kapono’s Artist 2 Artists series, and C&K's 50-Year Anniversary Tour. Key contributor to the We Are Friends Maui Wildfire Benefit Concert, raising over $300K in a single night with 20+ artists.

● Photography and Digital Content Creation: Captured high-quality images and videos to produce engaging digital content to enhance storytelling and outreach efforts for events.

● Mentorship Program Innovation: Played a pivotal role in empowering Hawaiʻi's music community by designing innovative marketing assets for the Henry Kapono Foundation and fundraising initiatives alongside legendary Hawaiian music icon Henry Kapono. Co-developed the "On the Rise in the Islands" initiative, providing performance opportunities for emerging Hawaiian musicians alongside seasoned industry veterans and much more. Kapilina Beach Homes, Carmel Partners, Grey Star - Ewa Beach, HI (2013-2018) Events & Marketing Manager, Community Liaison

● Brand and Marketing Development: Spearheaded the marketing and event production for a beachfront rental community of over 1,400 homes and 5,000+ residents, conceptualizing and 1

KENDRA BAXTER

Creative Director, Senior Graphic Designer, Photographer, & Marketing Professional 808-***-**** **********@*****.*** Kapolei, Hawai’i executing culturally rich, large-scale public and private events. Oversaw the branding and marketing efforts for a multibillion-dollar property, enhancing community engagement and visibility through strategic marketing campaigns.

● Event Conceptualization: Directed and created marketing materials for a diverse range of events, including a weekly farmers market, food and art festivals, outdoor movie nights, beach yoga, and fitness classes, with attendance ranging from 1,000 to over 10,000 guests.

● Budget Management: Managed a marketing budget exceeding $100K, leading multiple event teams to deliver impactful marketing strategies and branded assets in both digital and print.

● Cultural Collaboration: Worked with respected Hawaiian elders to ensure accurate cultural representation and education, overseeing events such as luaus, Hawaiian language classes, cultural booths, outrigger races and more. Worked alongside government officials and agencies, NOAA and Emergency Preparedness Committees.

● Fundraising Initiatives: Led fundraising initiatives, successfully raising over $70K for local schools, and coordinated community events like the Nite Run Kapilina (1,000+ participants) and the annual Halloween Carnival (3,000+ attendees). Roots n Blues n BBQ Music Festival - Columbia, Missouri (2008-2012) Creative Director, Graphic Designer

● Graphic Design Leadership: Designed and directed a team in the creation of impactful graphics for one of the nation’s largest music festivals, the Roots N Blues N BBQ Festival, which attracts over 50,000 attendees annually and features Grammy-winning artists.

● Comprehensive Marketing Production: Developed and produced a wide range of marketing materials for major events, including the Summerfest Concert Series and The Blue Note music venue. Projects included presentations, web/print advertisements, TV and radio commercials, posters, merchandise, signage, and all promotional print materials.

● Event Coordination & Hospitality: Oversaw event coordination, including VIP and backstage hospitality, ensuring a seamless experience for artists and guests alike. Implemented social media strategies and art installations to enhance festival visibility and engagement.

● Community Engagement Initiatives: Spearheaded community events and fundraising efforts for the Roots N Blues Foundation, promoting music education and appreciation. Collaborated with local blues musicians to conduct educational sessions in schools, enhancing students' understanding of music history.

● Collaboration & Volunteer Management: Coordinated volunteers and collaborated with local schools on festival art projects and city murals, strengthening community ties and promoting cultural enrichment.

Veterans United Home Loans, Columbia Missouri (2009-2012) Senior Graphic Designer, Branch Marketing

● Marketing Leadership: Spearheaded the production of high-quality, strategic marketing materials for a Fortune 500 mortgage company, enhancing brand visibility across 23+ branch locations nationwide, a multi-billion dollar corporation with a six-figure advertising budget to effectively drive targeted marketing initiatives.

● Brand and Design Development: Collaborated closely with C-suite executives to establish a cohesive brand identity and develop comprehensive support materials. Led design efforts to set project styles and templates for a team of designers, ensuring alignment with corporate branding strategies.

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KENDRA BAXTER

Creative Director, Senior Graphic Designer, Photographer, & Marketing Professional 808-***-**** **********@*****.*** Kapolei, Hawai’i

● Creative Project Management: Directed a range of marketing projects including ad campaigns, website design, social media initiatives, and print/digital collateral, effectively managing cross-functional teams to deliver impactful marketing solutions.

● Internal Communications Innovation: Conceptualized and designed an internal marketing website serving as an ordering and communication hub for remote branch locations, streamlining operations and enhancing team collaboration for hundreds of employees. Volunteer Experience (2009-2024)

● Suzuki Family Foundation: Homelessness outreach, Hawaiian environmental activism

● Kala Foundation: Professional photography for King Kamehameha Day events

● Boys and Girls Club Waiʻanae: Fundraising for underserved and homeless students

● Hoʻola Na Pua: Professional photography for Denim and Diamonds Fundraiser

● American Red Cross Hawai’i: “Race for the Red” sailing event, raising $17K annually

● Tyrel’s Angels Wai’anae: Supporting homeless children Skills

● Expert Level: Adobe Creative Suite, Google, Canva, Web Content Management: Wordpress, Squarespace, Wix, Mailchimp; Photography and Videography Production Equipment and Software; Microsoft Office, Google Cloud, Zoom

● Highly Creative and a Natural Leader

● Clear Communicator with a Growth Mindset

● Active Listener, Adaptable and Engaging

● Outgoing Personality, Works Well within a Group

● Self Directed, Excellent with Time Management

● Expert Knowledge of the Printing Process and Materials

● 10+ years of Experience in Restaurant Industry and Fine Dining Service References

1. Addie Kahele, Senior Community Manager, Fort Shafter 808-***-**** 2. Leslie Nollie, Director of Advancement, Ho’ola Na Pua 808-***-**** 3. Dr. Polly Sweitzer, Owner, Occupational Therapy Practice 949-***-**** 3

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