Project Manager Social Media

PHILOSOPHY

THE BEST MEASURE OF COMPETENCY IS IN THE DELIVERY WHERE THE CUSTOMER RECEIVES THE DESIRED COMMUNICATION AND MARKETING OBJECTIVES BOTH ON TIME, AND WITHIN BUDGET. CAREER HIGHLIGHTS

Directed, conceptualized, and delivered engaging corporate brand identity programs for a nationwide staffing firm. This encompassed defining objectives, market research, use of focus groups, design, and presentation. Secured a major Intel account competing with top Bay Area design agencies: this was done by redesigning a Core-Collateral which resulted in the client awarding us the work.

Managed large scale global packaging programs with 1,000+ components. Successfully managed the creative team that included a photo studio, designers, website team, and external vendors while developing and streamlining the approval process with project managers, legal, international, and senior executive teams. Achieved significant cost savings while improving quality and timing by developing in-house capabilities. EMPLOYMENT

LOGAN DIGITAL DESIGN: Owner and Creative Director Pleasanton, Ca January 2012 – Present Team Development and Consulting: Structuring and development of creative departments and teams, streamline process to create efficiencies and collaboration between departments. Website Design and Development: Creation of website structures development and launches. Branding: Concept development of logos, graphics, imagery, and branding including style guidelines. Social Media Programs: Phased program planning, concept development and execution. Campaign: Execution of fully developed campaigns for all media platforms. Photo Shoot: Planning, scheduling, location scouting, conceptualizing, art directing, styling, and management of photo shoots. Packaging Design: Development of packaging design for CPG brands for Beauty and Sport and more. APPLE: Contract Design Project Manager - Marketing Hybrid/Sunnyvale, Ca January 2022 – June 2023 Developed and tracked roadmap timelines based on campaign and product launch dates, facilitated team meetings, compiled meeting recaps. Meeting recaps included next steps with action items which had the ability to efficiently react to roadblocks with solutions for both visual merchandising of retail fixtures and display designs. Consistently re-evaluated and resolved workflow processes and developed workflow efficiencies. LOGITECH: Contract Senior Project Manager, Creative Design Remote May 2021 – December 2021 Managed new product initiatives for Logitech G branding, product asset tool kits, product landing pages that included videos, stream services, site structure utilizing jira tickets, sprints, and scrum techniques. Worked with internal teams and global agencies at an international level. SONY PLAYSTATION: Contract Designer Manager, Creative Design Remote March 2020 – May 2021 Managed brand refresh for digital and print packaging design projects for the Americas while partnering with a global design team located in London and C-Suite executives on large scale projects with 1,000+ components. Managed digital and print design, layout, and production of PlayStation branded packaging and collateral using the Adobe Suite & G-Suite. Partnered with Amazon, Best Buy, Facebook, GameStop, Instagram, Target, Twitter, and Walmart on in-store displays and retail merchandising.

Collaborated with internal and external brand teams on the design along with working with print vendors at an international level for retail and fixture design.

HOWRY DESIGN ASSOCIATES: Contract Design Manager San Francisco, Ca October 2019 – March 2020 Managed client relationships, schedules, and oversaw that the design work exceeds the clients’ requests while staying on budget; some of these clients being: Hart Howerton, PG&E, and First Republic Bank. Managed the production department, designed annual reports, and reviewed work for quality control for First Republic Bank. Created and managed branding for digital ads, email blasts, website graphics, white papers, and more. BERKELEY LIGHTS: Contract Art Director Emeryville, Ca April 2019 – September 2019 Managed a design team including freelancers and marketing agency. Scheduled and art directed photo shoots.

Developed processes and systems to create brand continuity across an array of targeted brand materials. Created campaigns which explained complicated scientific subject matter which enlightened investors and customer on

“Digital Cell Biology” through social media, email communications, animations, and conference materials which included banners, booths, presentation, and more.

TBW MEDIA: Contract Art Director SAN FRANCISCO, CA JUNE 2018 – NOVEMBER 2018 Art directed political campaigns for California initiatives and ballots measures using Facebook ad, X (Formerly Twitter), Instagram, email, and print mailers.

Michelle Logan

Michelle Logan 982 De Caen Court • Livermore, CA 94550 415-***-**** • ********@******************.***

LinkedIn: Profile • Portfolios: Logan Digital Design EQUINIX (PRO Unlimited, Inc.): Senior Designer Redwood Shores, Ca October 2017 – June 2018 Won in-house company award for a Best New 2018 Campaign Launch which was accomplished by quick solid ideation of concepts and mock-up layouts.

Reviewed processes and systems from a “big picture viewpoint”. Distilled complicated processes into simple design process and procedural solutions.

Created an organized content management system. Consolidated Adobe CC image libraries, Box imagery folder system, generated semi-automated email banner libraries with a universal naming system with metadata tagged for easy search ability. Mentored junior designers in teaching Adobe Suite through collaborative teaching sessions and weekly meetings. ROBERT HALF INTERNATIONAL: Art Director Menlo Park, Ca February 2007 – April 2012 Developed plan for department structure and team hierarchy to increase department productivity by eliminating inefficiencies. Art Director of seven national & international lines of business branding: Ideation & creation of storyboards, mood boards, managed designs, implemented approved print & digital.

Art Director of complicated, multiple component projects, that were approved by C-Suite Executives. Managed full-service design teams comprised of staff, freelance designers/copywriters, and photo shoot teams. GA COMMUNICATIONS: Creative Director LIVERMORE, CA JUNE 2001 – DECEMBER 2006 Grew a creative team of 9 people into a team of 17, oversaw the photo studio and helped create growth through pitching campaigns, photo shoot concepts, creative direction, and landing of additional large projects from clients. Art Directed and oversaw multi-component programs which worked across multiple branded company divisions that spanned over multiple months to build brand awareness through digital and print media such as print, website, digital ads, in-store displays & digital media, emails & out of home media.

Grew a limited Safeway account into a major creative account and was awarded major point of sale campaigns that include all digital media, in-store retail displays, signage, end cap displays, shelf talker, packaging, truck signage, direct mail, animated ads, and website campaigns. Defined focus group objectives, reviewed results, and implemented “lessons learned” in new packaging. Landed, developed four new accounts in three years and spearheaded the retail stores in-store presence for all digital and print displays. AWARDS

Robert Half International: Winner of Best Contract Art Director 2007, 2009 and 2011 Robert Half International: Winner of Best Campaign Team Leader 2009 and 2012 Equinix: Winner of Best New 2018 Campaign Launch

Optimum Award: Best Self Promotion Collateral

EDUCATION

Moore College of Art and Design, Philadelphia PA: BFA – Graphic Design & Marketing, graduated with 3.8 GPA Awards & Honors – Scholarship Recipient

Additional Course Work

Miami University, Oxford, OH: Animation Course – 4.0 GPA Philadelphia College of Arts, Philadelphia PA: Sculptor and Painting Course – 3.8 GPA Peralta Community College, Hayward, CA: After Effects – 4.0 GPA, Premiere Pro – 3.8 GPA, WordPress – 3.8 GPA Digital & Print Project Management Design Software Organizational Software Michelle Logan

Michelle Logan 982 De Caen Court • Livermore, CA 94550 415-***-**** • ********@******************.***

LinkedIn: Profile • Portfolios: Logan Digital Design SKILLS

Animation & Video (5+)

App Design (5+)

Branding (15+)

Campaign (15+)

Email (15+)

Infographics (15+)

In-store POS (15+)

Logo & Brand (15+)

Marketing Materials:

Billboards, Email, Bro-

chures, Data Sheets,

Ads Digital & Print,

Direct Mail, OOH and

White Papers (15+)

Microsites (15+)

Packaging (15+)

Retail Design (15+)

Social Media (10+)

Stationery Package

Style Guideline (15+)

Trade Show Program

Visual Merchandis-

ing Creative Design

(15+)

Website (15+)

AI Programs:

– ChatGPT (2+)

– Adobe Firefly (1)

– Discord Midjourney (2+)

Adobe Suite: (15+)

– Acrobat (15+)

– After Effects (5+)

– Flash (5+)

– Illustrator (15+)

– InDesign (15+)

– Photoshop (15+)

– Premiere Pro (5+)

Canva (2+)

Constant Contact (5+)

Figma (2+)

Jquery (3+)

Light Coding of

HTML, CSS (10+)

Mailchimp (5+)

Marketo (3+)

Sketch (5+)

Apple Suite (10+)

Asana (5+)

Box (10+)

Dropbox (10+)

FileMaker Pro

G-Suite (10+)

Jira (10+)

Keynote (10+)

Microsoft Suite (15+)

Planet (apple) (1+)

PowerPoint (10+)

Slack (5+)

Workfront (4+)

Wrike (4+)

CLIENT LIST

AGENCY WORK

CharlieDog Advertising

FCB West

Howry

TBW Media

BANKING & FINANCIAL

Bank of the West

First Republic Bank

Connectus Accountants (AU)

Financial Professionals (AU)

Link Finical Services (AU)

Westwood Group (AU)

Connectus Wealth Advisers

DC&L

EDGE Capital Group

HUNT Valley Wealth

Mid-Continent Capital

North Coast Asset Management

BIOTECH/MEDICAL

Atlas Lift Tech

Berkeley Lights

Blueprint Solutions (Clinic Management)

Gate Gastroenterology Consultants

The Healthy Teen Project

Inspire Smiles Dental

SaniSure

FOOD INDUSTRY

Berkeley Health Food Store

Encore

Peet’s Coffee

Randalls

Safeway

Vons

Sheba Fine Dining

Sweet Malalani

GAMING

Logitech

Sony PlayStation

LEGAL

Defensible Data Reduction (ATA Law

group)

NONPROFIT

FINs

Prospect Silicon Valley

SAMCEDA

SF Impact

RECRUITING COMPANIES

Kindred Partners

Onshore Outreach Company

Robert Half International

• Accountemps

• Robert Half Finance & Accounting

• Robert Half Management & Resources

• The Creative Group

RETAIL

ArtsBill App

Blinking Beauté

Bond Manufacturing

Causeware

GrundGolf

Longs Drugs

Maco Decor

Packaging Options USA

RouteArrows

REAL ESTATE

AMP Technologies

Lehr Real Estate

TECHNOLOGY

AMP Technologies

Apple

Berkeley Lights

Equinix

Financial Risk Evaluation

HP

Intel

Logitech

Toolwire

SureCall

Symantec

SPORTS

CycleNow

GrundGolf

RouteArrows

GOVERNMENT/CITY WORK

City of Pleasanton

City of Richmond Youth Council

UTILITY

PG&E

MISCELLANEOUS

Hart Howerton

Leadous (Marketo training and lead

generation)

OnQ (Category Display Company)

Packaging Options USA

Stanford University

Vanguard Cleaning System

Michelle Logan

Michelle Logan 982 De Caen Court • Livermore, CA 94550 415-***-**** • ********@******************.***

LinkedIn: Profile • Portfolios: Logan Digital Design

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