Project Manager Marketing

POOJA UBEROI

Miami, Florida, United States

************@*****.*** 917-***-****

https://www.linkedin.com/in/pooja-uberoi-

a5210819/

Summary

Marketing Project Manager with 19 years of experience in community engagement and strategic communications. Expert in leveraging digital tools like Facebook Ad Manager and Google Analytics to boost membership and event participation. Known for innovative approaches and leadership in driving growth, aiming to foster dynamic and passionate communities within New York and Miami Region. Experience

Marketing Project Manager

FRENCH AMERICAN CHAMBER OF COMMERCE

Aug 2024 - Present (4 months)

Responsible for Membership and Marketing projects, driving substantial growth in Communities and Membership. Collaboration cross different branches to streamline processes, resulting in improved efficiency and productivity.

Responsible for seamless communication between departments, spearheading initiatives that significantly boost overall organizational performance and members satisfaction. Conceptualize and implement forward-thinking marketing campaigns, aligning with long-term business objectives and fostering sustainable growth across various French American events Spearhead membership growth initiatives and drive impactful marketing campaigns aligned with long- term objectives of the chamber and French American Businesses Community and Marketing Engagement Manager, Memberships BROOKLYN CHAMBER OF COMMERCE

Apr 2023 - Aug 2024 (1 year 5 months)

Enhanced community ties, boosting Chamber membership by 20% using a digital membership portal. Actively engaged and led the member portal designing migration and implementation of the SAAS platform.

Analyzed and kept track of market trends to tailor engagement strategies, enhancing member retention. Pioneered innovative community programs such as WEB3 panel discussion working and reporting directly to the CEO that broadened Chamber influence and brought in new membership. Initiated WEB3 panel discussions to expand community engagement. Project head for the event to lead plan and execute the event with multiple speakers. Achieved 20% year-over-year portfolio revenue growth by identifying up-selling and cross-selling opportunities aligned with evolving client needs.

Execute organic and inorganic growth marketing strategies, identifying cross-sell and up-sell opportunities, increasing customer retention and developing sales enablement programs Co-Chaired the Company Tourism Council and hosted quarterly council meeting along with VP and Company General Counsel.

Project lead for the development of the Brooklyn Tourism Official Website project – Visit Brooklyn.NYC POOJA UBEROI - page 1

Sales Director Key Account

TAGFI

Oct 2022 - Mar 2023 (6 months)

Pioneered innovative sales approaches that penetrated new market segments for TAGFI. Direct point of contact for all sales lead working and reporting directly to the COO and CEO. Enhanced reporting accuracy by implementing data-driven evaluation tools at TAGFI. Led team to exceed sales targets through dynamic leadership and strategic foresight at TAGFI. First touch point for all new clients.

Leading SAAS platform onboarding and leading the customer success team members. Responsible for upsells and cross sells.

Boosted sales by streamlining lead management processes. Energized team to surpass sales goals through motivational leadership. Client Success Manager

TAGFI

Oct 2020 - Oct 2022 (2 years 1 month)

Marketplace Manager - Consultant

BROOKLYN CHAMBER OF COMMERCE

Feb 2021 - Mar 2023 (2 years 2 months)

Consultant

TAG WELL INC.

Jul 2018 - Feb 2021 (2 years 8 months)

General Manager and Events Head

THE DANCEWORX PERFORMING ARTS ACADEMY, MUMBAI

Aug 2008 - Jan 2017 (8 years 6 months)

Education

Gargi College, University of Delhi

Bachelor of Business

Mar 2002 - Mar 2004

Licenses & Certifications

Spanish Level 1 - Miami Dade College

PMI PROJECT MANAGEMENT CERTIFICATION - gener8tor Issued Jun 2024 - Expires Aug 2024

Skills

POOJA UBEROI - page 2

Strategic Planning • Customer Experience • Digital Transformation • Brand Management • Marketing Technology • Generative AI • Strategic Communications • Social media • Content Management • MS Office

POOJA UBEROI - page 3

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