Project Planner and Client Service Manager

PROFILE

A meticulously detailed and hyper-organized project manager and executive communication advisor seeking to support the logistics needs of business leaders with efficiency, responsiveness, and confidentiality.

CLIENT SERVICE AND MARKETING EXPERIENCE

Jessica Marabella Writing and Communications Services

Freelancer — Remote — 2014 - Present

●Serve as an advisor to small and mid-size businesses, start-ups, and solopreneurs, including Freeway PHX, Best Med (formerly Nova Health), St. John’s Military School, Oak Ridge Military School, CST, Full Span Consulting, PCP Works, 24-Hour Coach, PersonalBrand.com, Harmony Nest, Hope on the Horizon, No Child Goes Hungry, PCP Works, Notedian, Spiffy, RSVP to me, Periwinkle Designs, PLS 3rd Learning, Pain Killers Kill, and WNYOBGYN.

COMMUNICATIONS MANAGEMENT EXPERIENCE

CivicPlus

Director of Content and Communications — Remote, Los Angeles, CA — January 2021 - September 2024

Media and Communications Manager — Remote, Los Angeles, CA — January 2019 - January 2021

Technical Writer — Remote, Syracuse, NY — August 2016 - January 2019

●Manage multiple projects for various stakeholders simultaneously, ensuring all deadlines are met and all requirements are exceeded.

●Plan and organize small and large-scale corporate events.

●Plan meticulous agendas and itineraries for team and corporate events.

●Plan, coordinate, and lead virtual or in-person project meetings.

●Create and distribute social media content for executive leaders.

●Ideate and drive effective campaigns around critical company priorities, starting with creating and presenting insightful, detailed creative briefs.

●Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides), project management software (Asana, Trello, Monday.com, Wrike), CRM software (Salesforce), CMS (WordPress), campaign management software (HubSpot, Customer.io, MailChimp), social media management software (Keyhole, Hootsuite, Sprout Social, SmarterQueue)

BUSINESS DEVELOPMENT MARKETING EXPERIENCE

UnitedHealthcare Group (Formerly POMCO Group)

Manager of Business Development — Syracuse, NY — January 2016 - August 2016

●Managed a team of business development specialists to produce sales proposals in response to proposal requests, supporting client growth and retention.

Marketing and Communications Specialist — Syracuse, NY — December 2013 - January 2016

●Ideate, research, write, and monitor the performance of content in a variety of content marketing genres, including blog posts, press releases, case studies, collateral, sales enablement materials, webinars, emails, whitepapers, landing pages, organic social media, white papers, fact sheets, brochures, corporate news articles, and search-engine-optimized website copy.

●Strategize and execute crisis communications to mitigate reputational damage.

●Monitor content performance and report on key performance indicators (KPI) and investment ROI.

Account Manager — Syracuse, NY — May 2010 - November 2013

●Managed a team of three business development specialists to produce sales proposals and track quantitative metrics associated with proposal responses and win-loss ratios.

●Created and led the company’s sustainability initiative, implementing and communicating change management protocols with staff.

CLIENT SERVICE AND ADVERTISING STRATEGY EXPERIENCE

Mower Agency

Senior Account Executive — Syracuse, NY — May 2008 - May 2010

●Serve as an advisor to integrated B2B and B2C accounts, including Motorola EMb, Transitions Optical, and Community Bank, N.A.

●Crafted and presented annual client advertising strategies and quarterly progress reviews.

Mark Russell And Associates

Account Executive — Syracuse, NY — August 2005 - May 2008

●Serve as an advisor to integrated B2B and B2C accounts, including Oakwood, Schering-Plough, Regus, The Food Bank of CNY, Charlie Brown’s Steakhouse, and FedEx Kinko’s.

●Managed client budgets and facilitated billing and account reconciliation.

●Supported new business development strategy, creative concepting, and client pitches.

EXTERNAL COMMUNICATIONS, BRANDING, AND CONTENT MANAGEMENT

EDUCATION

Syracuse University, Syracuse, NY

Master of Arts, Advertising July 2004 - August 2005

University of Rochester, Rochester, NY

Bachelor of Arts, English September 2001 - May 2004

CERTIFICATIONS

Cornell University, Online

Corporate Communications — October 2023 – January 2024

SKILLS

●Creating agendas

●Writing executive briefs

●Calendar management

●Email management

●Meeting coordination

●Document management

●Project planning, management, and execution

●Scheduling and project management

●Copywriting, proofreading, content editing

●Executive communications

●Mixternal communication

●Technical and legal writing

●Short- and long-form copywriting

●Brand guideline adoption

●Product launch messaging

●AP Style copywriting

●Corporate marketing

Social media

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