Digital Marketing Video Production
Resume:
SheriLyn SheriLyn Shepperd
Shepperd Toronto, ON New York City, NY
*************@*****.***
https://www.linkedin.com/in/sherilyn-shepperd-04738a166
Professional Summary Upbeat, Creative, tech savvy problem solver seeking to tackle
challenging experimental projects in the Arts, Cultural & Marketing
field. An experienced Arts Curator with over 12+ years of helping
artists’ clients establish campaigns in digital, video, social and print
media.
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Highlights of Qualifications • Over 5 years of experience working as Media and Digital Marketing
Coordinator • Experienced increasing clients’ brand awareness and
media campaigns through creation of innovative print, digital
productions, and video production. Clients: Louis Vuitton, Tiffany’s,
JP Morgan, and Celebrity Host Andy Cohen, among others
• Skillful at defining project scope and objectives, designing,
monitoring and implementing projects different stages within budget
and in timely fashion, while identifying, diagnosing, solving and
improving project operational issues
• Excellent oral and written communication skills, with superb
interpersonal, organization, planning, client services,
problem-solving, negotiation and presentation skills
• Superb at building and maintaining professional relationships with
media relations, clients and different stakeholders by providing
professional, sociable and sensitive services, while embracing
diversity and treating all individuals with respect, dignity and fairness
• Experience persuading and creating rapport with difficult clients,
and managing customer accounts
• Upbeat and positive personality, reliable, efficient and detailed
oriented, proactively, and excellent at meeting deadlines and
working under pressure
• Experience with Content Development & Production Management
Proficiency in Microsoft Office Suite- Excel, Word, Outlook, Adobe
Creative Suite, Canva, Mailchimp, Google Docs, Trello
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Relevant Professional Village Digital Custom Printing/ Digital Media Coordinator
AUGUST 2010/ SEPTEMBER 2020
Experience
Co founder of boutique style custom printing and digital media shop in
West Village, Manhattan, New York City
Responsible for increasing our clients’ brand awareness and media
campaigns through creation of innovative print, digital productions,
and video production. Our clients included Louis Vuitton, Tiffany’s, JP
Morgan, and Celebrity Host Andy Cohen, among others
• Effectively discussed with clients to define project scope and
objectives by communicating and involving all relevant
stakeholders
• Designed, monitored and implemented projects different
stages within budget and in timely fashion, while identifying,
diagnosing, solving and improving project operational issues
• Coordinated launch of media campaigns and brand
development/promotion campaigns with marketing,
communications and sales departments
• Developed new B2B leads converting to new customers, and
built and maintained customer and professional relationships
• Negotiated rates with media sales companies to obtain most
competitive prices
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Other Professional
Personal Support Worker (Caregiver)
Experience FEB 2021/ PRESENTLY, TORONTO
Responsible for taking care of senior care as a home caregiver which
includes grooming, food preparation, feeding and cleaning
• Taking seniors to doctor’s appointments, blood test, and dialysis and
other necessary health related appointments
SLS Consultants Agency / Arts Marketing Consultant
SEPT 2020/ PRESENTLY, TORONTO
Responsible for increasing our clients’ brand awareness and media
campaigns through creation of innovative print, digital, and video
production. Our clients included Louis Vuitton, Tiffany’s, JP Morgan
Chase, Public Art Fund, Blur Communications, and Celebrity Host
Andy Cohen, among others
Effectively discuss with clients to define project scope and objectives,
and communicated and involved all relevant stakeholders
Design and project management different stages within budget and in
timely fashion, while identifying, diagnosing, solving and improving
project operational issues
Coordinated launch of media campaigns and brand
development/promotion campaigns with marketing, communications
and sales departments
Developed new B2B leads converting to new customers, and built and
maintained customer and professional relationships
Negotiated rates with media sales companies to obtain most
competitive prices
ArtHouse Production/ Community Outreach Coordinator
JUL 2005/ APR 2011, BROOKLYN, NY
Created and developed a Community Arts nonprofit after school
program in Crown Heights and Flatbush, Brooklyn. Obtained NYS
Liberal Arts & Science (K-12) Teaching Certification in 2007.
Organized community initiatives in Education, Job Development &
Mentorships working with local businesses and leaders.
Designed graphic and print media for all outreach events
Frere Independent Art Fair/ Exhibitions Curatorial Assistant
AUG 2003/ SEPT 2004, NEW YORK CITY
● Prepared proposals for sponsorship from private foundations
and arts agencies
● Supervised and maintained informational database on
prospects and donors
● Supervised logistics and installation of 40 exhibitions
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Education
London Consortium/ Museum Management Program
Completed professional studies certification in Museum Studies at the
Tate Modern
Bard College/ Curatorial & Criticism Studies Program
MA in Humanities, Awarded Student Scholarship & Fellowship
Ontario College of Art & Design/ Fine Arts Program
Graduate Diploma, Awarded Samuel L. Kagan Scholarship
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