Social Media Administrative Assistant

Diane Barrera

Los Gatos, CA

SUMMARY:

Dynamic, versatile marketing professional with 10+ years broad based experience in all aspects event and project management with a track record of consistently driving organizational objectives. Exceptional technology skills combined with ability to drive user-centric solutions, define strategy, and lead innovation. Outstanding leader distinguished for exceptional communication skills, ability to manage and nurture talent, form strategic partnerships, and effectively build key partner relationships. Demonstrated management skills that enhance productivity and drive sustained organizational performance.

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Science, Marketing, California State University, Chico, CA

Texas Tech University, Lubbock, TX, CUEP

CERTIFICATE: User Experience and Design Evaluation Texas Tech, Santa Clara University, Continuing Studies: Leavey School of Business

TECHNICAL EXPERTISE:

Microsoft Office Suite, Adobe Creative Suite, Microsoft Office, Constant Contact, Salesforce, Pardot, Eloqua, HTML, XML, CSS, Google Analytics Certification, HubSpot Certification.

PROFESSIONAL EXPERIENCE

Event Manager

Town of Atherton December 2023 - July 2024

Marketing Manager

Armanino LLP March 2023 - November 2023

Wrote copy for Life Science and Technology data sheets (six in total)

Edited webinars and online events and wrote copy to be used for social media

Developed a campaing for Saas and partner sponsored series

Marketing Program Manager

Amazon Web Services (AWS) March 2022 – January 2023

Develop digital media strategy to influence customer journey, utilizing full-funnel tactics including paid media, CSM, email automation to reach key enterprise customers.

Develop campaign strategies and customer jorney to drive product awareness and adoption.

Work cross functionally to bring product event to life.

Consulting Project August 2021 to February 2022

Art directed photo shoots for holiday promotions, developed social media calendar and post for a small Baby Product company.

Manage all FileMaker Pro inputting for contractor payments, manage all finances and work with Fortune 100 companies to ensure money is available for project-based work.

BOX, Inc., Redwood City, CA

Senior Project & Event Manager March 2019 – April 2020

Developed integrated, multi-touch marketing plans and marketing automation systems.

Planned and executing multiple complex marketing programs and managed agencies.

Drove full event execution; from pre-event planning to post-event follow-ups and ensuring all MQLs are being followed-up with to tracking pipeline created from events.

MOLECULAR DEVICES, San Jose, CA

Marketing Manager Campaigns October 2017 – February 2019

Managed the Imaging product line. Developed and managed webinar with the largest attendance in the history of the company.

Developed and wrote copy for datasheets, brochures including repositioning three products in a four-product families, wrote copy for imaging family website.

Developed the first ever world wide marketing campaign.

STONE CREAMERY, Ogden Utah

Director of Marketing & Social Media May 2016 –September 2017

Manage all social media, outreach advertising, and launched local company. Wrote business plan for catering division of the company.

Managed all calendars for promotional events and social media including all budgets..

Recognized worldwide for social media outreach.

YOSEMITE CONSERVANCY, San Francisco, CA

Marketing Manager/ Program Manager August 2014-February 2016

Served as web marketing Communications consultant for non-profit support group for Yosemite National Park through a variety of campaigns both online and in the park events.

Determined ability of existing online retail experience while managing outside design team and software companies in developing next redesign and transactional software solution.

Led social media initiatives, including comprehensive review of existing social media platforms, development of web promotions, and setting up Google analytics to track success.

SILVER SPRING NETWORKS, Redwood City, CA

Marketing Program Manager August 2012-January 2014

Managed timelines for all design and translation to localizeof websites and data sheets.

Orchestrated multiple events including annual customer and sales event. Developed event theme / brand and customer communication vehicles, budget, timelines and milestones, and outside hiring speakers.

Managed calendar to roll out products worldwide.

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