Product Marketing Management

BRUCE N. SEAWOOD, MBA, PMP, *σ GREENBELT

Duluth, GA 30096

*********@*****.*** (c) 317-***-**** https://www.linkedin.com/in/bseawood/

Product management / Product Marketing / IT Professional

Driven to deliver strong project launch, project management and business performance

Extensive industry experience with expertise in product management, product marketing, product strategy, launch, planning and business development. Background in both consumer and business to business marketing. Independently leads cross-functional teams building relationships to win business or improve business processes. Effective written and oral communication.

Demonstrated Strengths:

Time, Project & Risk Management (PMP Certified)

Cross Functional Team Leader & Relationship Builder

Strategic Planning, Sales Enablement

P&L Management; Pricing & Value Proposition

Clarity, JIRA, AHA, Tableau, Salesforce, Sharepoint

Contract Negotiations, Customer Engagement

MS Project / Smartsheet / MS Office / Power BI / SQL

Training and Development, Content Creation

Life Cycle Management; Roadmap Development

Marketing Requirements Documentation (MRDs)

HW, SW, Cloud & SAAS Product Support

Sales Enablement and Collateral development

Collateral Development, Market Development

Industry Liaison; Sales Support

Technical Competencies:

Six Sigma Analysis (Greenbelt Certified)

Data Analysis using Excel (Pivots, VLookUps)

ITIL V3 Certified, SAP, BW, AWS

Product Backlog Prioritization

Competitive Analysis & Market Research

Investment analysis (capex & opex)

PROFESSIONAL EXPERIENCE

Mondo Intl. / Booz Allen Hamilton– Global Defense Sector (Contractor)

Director, Product Marketing, Remote – Duluth, GA Jan. 2023 – March 2023

Drove product and solutions sales - taking technical solutions they are already selling within government clients and taking them to market across other verticals - technology products (software, AI, data solutions)

Developed in house capabilities to take products to market technology products (software, AI, data solutions) to existing customers and new customers – Website updates, Selling Presentations, Slick Sheets, Baseball Cards

Performed competitive research for Global Defense Sector solutions and served as Gartner/Forrester liaison for Market Research

Fiserv Corporation

Director, XP2 (Financial Services Software Product) Product Management, Alpharetta, GA June 2021- October 2022

Provided overall Portfolio Management of $68M XP2 Credit Union Software Solution

Exceeded 2021 Revenue Goals by $1.3M; Led development of 2021 Hardware Advantage Promotions

Led cross-functional team to develop first IBM Cloud / XP2 solution for Hughes Credit Union (bus. case, tech soln., pricing, SoW, timeline, etc.)

Managed “CEO, CIO, CXX” level XP2 Advisory Council (new deliverables such as XP2 Talk ($200K+)

Custom Catalog Expansion ($2M+), etc.). Also actively addressed and resolved Client Feedback/Survey issues.

Mapped customer needs to market opportunities for investment opportunities

oDelivered roadmaps commitments for 2021.2, 2021.2 and 2021.3 feature releases

oDeveloped roadmaps for 2022.1, 201.1,2,3 and 202.1,2,3 feature releases

Improved Credit Union Experience show presentation delivery and planning

Contributed to Monthly / Quarterly business reviews to executive SVP level management (Provided input into 2021 AOP exercises)

Provided support for XP2 Relationship Managers and Client Support Managers (SaaS, technical, client survey, communications, product mgt. roadmap presentations, etc.) covering 145 XP2 Clients.

Performed Pricebook updates

Analyzed and prioritized market releases and features (Managing AHA! Portal submissions/prioritizations)

Bruce N. Seawood *********@*****.*** Page 2

Markem-Imaje (MI) Corporation (2018 – 2021)

Global Category Manager, Kennesaw, GA 2020 - 2021

Provided the early definition of the Thermal Transfer Overprint - TTO/Flexible Film ($30M) coding & marking market segment plans globally. Played a pivotal role in defining the positioning of Markem-Imaje’s product portfolio with regards to customer requirements – and ensuring MI had a compelling and competitive market approach for TTO/Flexible Film Solutions.

Defined and managed cross functional team to deliver an Enhanced New Product Introduction (ENPI) Launch process for all Markem-Imaje techno sector usage (timelines, deliverables, handoffs, etc.). Solution was used to break down siloes.

Acted as the key interface between product divisions and local sales orgs. for product launches & strategy definition.

Project managed new product launches planned by the divisions & acted as the key interface between all stakeholders: product divisions, marketing & communications, pricing, Current Business Managers and sales teams.

Developed key market insights by understanding sales / customer needs and market trends such as Ave. Sales Pricing and substrate market trends.

3rd Party Devices, Product Marketing Manager – Kennesaw, GA 2018 - 2020

Managed market needs for 3rd party devices / accessories features, pricing, bundling, etc. to enable Markem-Imaje sales teams by introducing new devices / accessories. Built strong relationships with product qualification, sourcing, regional implementation and sales engineering, technical support and marketing teams to identify priorities and activities needed to drive sales growth for 3rd Party devices and accessories (scanners, encoders, brackets, stands, cameras, etc.)

Delivered/built new 3rd Party Engineered Devices/Accessories Online Catalog - $3.6M revenue projected to ~$4M.

oManaged cross-functional team (Materials Data Mgt., VCM, Web, Compliance, Regulatory)

Developed/managed first CEO Summit between MI and Cognex Corp. driving $1M+ rev. and $100K+ cost savings.

Managed global team to improve TTO Continuous Bracket Process - $100K/year savings (positive attitude).

Drove teams in EMEA, Americas and Asia Pacific for SKU rationalization, SAP additions and product management. (Conducted business in the Americas, France, Germany, Italy, UK, Spain, Switzerland and Thailand).

NCR Corporation (2010 – 2017)

Retail Managed Services Product Manager – Duluth, GA 2015 – 2017

Provided global services strategy and product management for $31M category of Managed Service offerings including Help Desk / Service Desk, Predictive Services, Software Distribution and CMD Center (SaaS offering). Drove cross functional teams – Engineering, Legal, Services Marketing, Finance, Solutions Marketing and Service Sales Consultants / Account Managers for launch and sustaining activities/deliverables. Key activities included development of product requirements, MRDs and value prop., global pricing, product roadmap, competitive analysis, directing cross-functional teaming to drive market share growth.

Uncovered $6M of misclassified, non-reported Help Desk annuity revenue via research and collaboration.

Outlined market requirements / features for Help Desk / Service Desk, Software Distribution and Predictive roadmap features, establishing yearly long-range investment prioritization based on Voice of the Customer.

Obtained ITIL v3 Foundation certification, facilitating methodology to increase team’s certification by 80%.

Analyzed Managed Services “white space”, leading to $28M annuity revenue opportunity.

Presented sales training for sales managers and customer presentation support for Help Desk and Predictive Services (Lowes, Home Depot, Sobeys, others) and improved Services collaterals, leading to improving customer experience.

Services Project Manager / Channel Offer / Launch Manager – Financial & Retail – Duluth, GA 2010-2015

Indirect Channel Services strategy and management ($80M category) – Responsibilities included Services Offer leadership from concept through Services launch including activities ranging from feature / requirements definition to support Channel Account Managers and Channel Partners. Preparing and presenting Services Programs within the Channel. Worked effectively with cross functional teams – engineering, legal, Services Marketing, Engineering, Finance, Solutions Marketing and Sales for launch and sustaining activities for ATM and Retail Self Serv Checkout Services.

Executed global rollout of the Interact Partner Program (NAMER, Europe, CLA, MEA, APAC) delivering $2M incremental service revenue; Included global contract negotiations for partners with $500M annual spend with NCR

Supported annual partner conference speakers and demos leading to Retail and Financial increased partner satisfaction

Drove $8M/Yr. by launching a new services program (PDS – Partner Delivered Service) to US Financial and Retail Channel Partners. Negotiated contract services pricing and terms. Also managed “Shared Service” & “ Contract Referral” options.

Designed new partner sales enablement tools including a Parts Planning Tool, Retail Reference Guide, Depot Collaterals, Warranty Calculator and PDS Calculator and 2 NCRU Courses enabling channel account managers to be more effective.

Bruce N. Seawood *********@*****.*** Page 3

Cisco Systems, Inc., Service Provider Video Tech. Group

Senior Product Manager – Lawrenceville, GA 2008 – 2009

Managed non-DVR & accessory product strategy and management ($700M category) – responsible for product line leadership from concept through product launch including activities ranging from feature and requirements definition to support for marketing and sales for Multiple System Operators (MSOs). Prepared and presented product roadmaps internally and externally to a broad customer base.

Defined and developed a low-cost remote control with OEM (Philips) in China supporting the transition from analog to digital TV enabling delivery of a low-priced Digital-to-Analog converter set top boxes for consumers

oWorked with Comcast Cable to deliver a new Digital Transport Adapter (DTA) set top box (packaging included)

Led $100M RFP response for new Set Top Box with a major cable TV provider leading yielding an embedded security set top box being prioritized and delivered

Introduced IR Extender cost saving yielding approximately $1.5M annually determining viability of one frequency usage

Managed creation of over 30 data sheets / quick reference guides and directed engineering team in product related design and testing activities, increasing Comcast Cable customer satisfaction through modified product packaging

JDSU (Acterna Networks), Inc., Cable Networks Division (CND)

Product Line Manager 3 – Indianapolis, IN 2006 – 2008

Developed and directed all launch activities, sales communications, tradeshow demos and marcom activity for 2 product lines. Implemented scheduling and types of marketing materials for global outbound marketing for MSOs.

Launched the DSAM V3.0, 3.1 Test Meter & 3.2 ($70M hardware & software product line) and the QT-1100 MPEG Video Monitoring System, providing expanded product offering in the cable test category. Created new messaging for “XT” brand.

Grew year/year revenue by 68% from the National Cable TV Coop (NCTC).

Created and implemented 1st case study-based sales training in Europe and also delivered product sales training in US, Germany (ANGA speaker), Chile’ and Argentina. Provided sales support in Amsterdam, France, Romania, Austria and Hungary all leading to increased global marketing presence and increased sales team satisfaction.

Designed new marcom including: FLASH demo, Cable Networks catalog, brochures/sales sheets, quick cards and training videos and managed the development of the DSAM Digital Video Impairment Test Set

DELL Inc., Consumer Division (2002 – 2006)

Brand Manager - Sr. Marketing Consultant (Asset Recovery Business) - Austin, TX 2005 - 2006

Directed all marketing activities relating to refurbished Dell Electronics & Accessories (Laser, AIO and Inkjet Printers, Axim PDAs and Jukebox MP3s).

Managed a $15M P&L (revenue, units, recovery & margin) through promotions, pricing, channel development and marketing programs based on incoming inventory of E&A products.

Developed a printer sales program to deliver incremental $1.2 M revenue in Q306 – Collaborated with Overstock.com

DELL Inc. Con’t. Brand Manager / Launch Manager – Sr. Consultant (Dim. Desktops) - Austin, TX 2002 - 2005

Presented key issues/strategies at Segment Product Councils. Lead monthly catalog marcom planning sessions. Drove timely development of product features and business contracts. Designed and delivered the key deliverables for the launch of new platforms coordinating launch event meetings and sales training for events in all call centers (Nashville, Austin, Waco and Panama). Drove cross-functional team on XLR8 deliverables and tracked financials for Dimension products ($2.5B category)

Using great attitude - Implemented 6σ Greenbelt Process Improvement solution yielding cost savings of $3M / Yr.

Developed online computer user’s A/B market test purchasing preferences, resulting in a 28% total Margin $$ increase.

Sold $1.8M of Dimension / Inspiron computers on QVC in 2 hours setting a new record.

Performed Product Planning with Product Management team, Concept through Launch, driving feature and cost trade-offs. leading to the launch of 6 Dimension Desktop computers in catalogs and online with 75% reduction in online errors.

Served as international consultant, facilitating training for over 1,000 sales reps in Panama, Philippines, TN and TX.

Additional Related Experience --NORTEL NETWORKS, Inc (Telco.)

Manager, Wireless Data Product Marketing – Richardson, TX

Sr. Mgr., Sales Support – Alpharetta, GA

Sr. Mgr., Market Development - Alpharetta, GA

EDUCATION

INDIANA UNIVERSITY (MBA) – Management Information Systems / Management, Bloomington, IN

PURDUE UNIVERSITY (BS), Electrical Engineering, Indianapolis, IN

CERTIFICATIONS and TRAINING

CERTIFICATIONS

TRAINING

Dell Inc. - Greenbelt Certification – Business Process Improvement

Managing Agile Software Development Course

Project Management Institute Project Management Professional (PMP) # 1597390

Pragmatic Marketing – Product Mktg. Seminar

ITIL v3 Foundation Certificate in IT Service Management # GR750246294BS

ITIL v3 Foundation Training

ACTVITIES and HONORS

Toastmasters “Competent Communicator” Award

Exec. Producer / Director “Spring Into Praise” CD & DVD

Seven Toastmasters “Best Speaker” Award

Published Article: Kabelkom. “IPTV T&M Equipment”

Two “Toastmaster of the Month” Awards

Nortel Networks – Optical Strategic Win Award ($10K)

Dell -- Significant Achiever & Ovation Awards

Dell -- 4 Director Awards

Nortel Networks – Sales Team Award ($3K)

Contact this candidate