Marketing Operations Business Intelligence

Ivis Salas

***********@*****.*** 973-***-**** New Jersey

Professional Summary: With over 15 years of experience driving business growth in fast-paced tech environments, I specialize in leveraging marketing strategies and business intelligence (BI) to deliver agile go-to-market solutions. I excel in developing scalable strategies that accelerate market entry, boost brand visibility, and support sustained growth in fast-growth companies. My expertise spans the tech landscape, from IT to cybersecurity, where I’ve consistently led innovative marketing programs that align with evolving market demands. StratApps

Director of Marketing Operations/Latam Managing Partner 2024

• Led negotiations and client relationship management with key stakeholders, ensuring alignment of expansion strategies with business objectives across Latin America.

• Spearheaded marketing operations and strategic planning initiatives for the new AI service catalog, increasing quarterly sales by 60%.

• Developed and executed data-driven marketing campaigns that enhanced client engagement and optimized channel performance, contributing to a 30% increase in lead generation. Coro Cybersecurity

Director - Channel Marketing 2022 – 2024

● Designed and built the company’s Channel program, focusing on partner acquisition, enablement, growth and UX.

● Developed, executed and measured all local channel marketing and enablement efforts including to-partner, through-partner and for-partner activities aligned to the company priorities and sales objectives.

● Successfully established a robust pipeline for partner recruitment, onboarding over 250 MSPs on year 1 and 400+ agent partners, contributing to a significant $40M in ACV from $5M in the previous year.

● SalesForce implementation process, ensuring effective tagging, capturing, tracking, and measurement to enhance decision-making within the sales organization.

● Established the marketing tech stack for the channel team; PRM, CRM, LMS, Marketing Automation, Webinar program, referral lead tracking tech, project management tools, intranet, among others.

● Provided monthly SF reports and insights about sales, partner acquisition, forecast, customer profiles for decision making purposes for the leadership team.

● Proposed and executed a comprehensive Partner enablement journey, leading to a notable decrease in churn rate (5%), improved partner experience (13 G2 badges), and increased MRR from existing accounts, thereby accelerating partner success.

● Authored MDF and event guidelines, providing a structured approach for marketing development funds and event management.

● Launched the event program for live and online sessions, increasing engagement rate, brand recognition in the channel industry and streamlined the communications strategy.

● Proposed and managed channel budget plan for FY 2023, proposed budget for FY2024

● Successfully launched the Partner Program in the EMEA region, contributing to global business growth.

● Collaborated closely with company executives to devise and implement optimization and improvement strategies.

A Fluent Vision

Senior Channel Marketing Manager; Cisco Systems 2016 – 2022

● Nurtured partner development and growth in key markets and territories by creating integrated marketing campaigns that result in product portfolio growth and pipeline.

● Generated more than USD 10M in revenue/Q for partners and lead conversion rate of 25% YoY.

● Managed the LATAM partner marketing program which included identifying the GTM strategies and how to scale across their territories.

● Assessed the needs and resources of over 30 partners and create personalized campaigns based on their individual resources and pipeline goals.

● Executed end-to-end campaigns from ideation, planning, and optimization for SMB, commercial and enterprise segments.

● Managed agencies to execute paid tactics including, but not limited to paid media, social media, SEO, Adwords, etc.

● Led cross-functional teams to ensure an integrated marketing approach across channels. A Fluent Vision Special Projects

NetApp - Channel Marketing Manager (Canada) 2020 – 2022

● Oversee the strategic planning and GTM execution for partners looking to grow their cloud, storage, and security solution portfolios.

Dell EMC - Channel Marketing Manager 2019

● Oversee the implementation of their new 2020 channel program to ensure partners were successfully onboarded, executing and optimizing their campaigns to grow their product portfolios and quarterly Dell EMC sales.

Microsoft

Channel Marketing Manager (LATAM) 2017

● Led the growth of Azure revenue within identified territories of opportunity through strategic marketing plans. ProColombia

International Marketing Consultant 2015 – 2016

● Spent 12 months working to develop the framework of 20 regional companies’ business operations and processes for their international product launch.

● Worked with agencies to secure market research including planning, pricing, product adaptation, placement, budgeting and logistics.

Escuela de Administracion y Mercadotecnia del Quinto International Business Program Director & Professor 2009 – 2015

● Worked with a team of more than 80 professors and 500 students

● Lead the Department of Research focused on regional business development

● Instructed students on business-level marketing concepts

● Sat on the Dissertation Committee to serve as a mentor and offer constructive feedback on student research Education

● MBA candidate - EAFIT (Colombia)

Marketing Emphasis

● Specialist in Business Administration • 2014 • EAFIT (Colombia)

● Bachelor’s degree in Foreign Trade • 2008 • Jorge Tadeo Lozano University (Colombia)

● Associates Degree in Business Administration • 2003 • CCM Skills & Certifications

Data analysis · Budgeting · Partner Relationship Management tools (ZIFT, HubSpot, Marketo, Partner Stack) · Salesforce CRM · Project Management · Social Media Advertising · AI Marketing Tools (ChatGPT 4, Adobe Firefly, MS Copilot, Perplexity, Canva, Grammarly)· Content design and curation· Google AdWords Certified ·Email marketing certified ·Adobe Acrobat

Languages

Fluent in Spanish & English

*References upon request.

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