STACEY FRIENDLY
Strategic Sales and Marketing Executive: Proven Expertise in Driving Revenue Growth and Cultivating High-Impact Client Relationships Dynamic and results-oriented sales and marketing professional with over 15 years of experience driving occupancy rates and enhancing brand visibility within competitive environments. Adept at providing frontline assistance and information to clients, effectively resolving problems, and ensuring a high level of customer satisfaction. Expert in acquiring new accounts through impactful presentations and successful negotiations, contributing to overall sales growth. Proven track record of exceeding sales targets and successfully managing client relationships through strategic outreach and exceptional customer service. Experience designing and implementing effective marketing initiatives, coordinating engaging events, and conducting thorough market research to identify key trends and opportunities.
Proficient in designing and implementing promotional acquisition strategies that successfully increased brand awareness and client engagement. Managed corporate communications for trade shows, advertising materials, and media outreach. Adept at utilizing CRM systems to track sales activities and analyze data, leading to informed decision-making and improved operational efficiency. A flexible and adaptable leader dedicated to achieving organizational goals while fostering a positive and professional environment. Effective verbal and written communication skills, facilitating positive interactions with clients, team members, and community stakeholders. CORE COMPETENCIES
~ Sales Proficiency ~ Strategic Marketing ~ Customer Relationship Management
~ Event Coordination ~ Data Analysis ~ Team Collaboration
~ Market Research ~ Administrative Support ~ Leadership and Management PROFESSIONAL EXPERIENCE
Chartwell Constantia Sales Manager 2023 – 2024
● Collaborated closely with the management team to achieve full occupancy in this 121-suite community.
● Promoted the retirement community through strategic outreach, marketing initiatives, and event coordination, establishing it as a preferred residence.
● Scheduled and conducted tours for prospective residents and their families, effectively communicating the facility's features and benefits.
● Exhibited flexibility by accommodating clients’ schedules with adaptable working hours.
● Managed and updated the lead database, successfully developing, qualifying, and converting leads into sales.
● Oversaw the sales program to ensure effective execution and target achievement.
● Conducted research to identify key promotional factors and target markets, enhancing the effectiveness of marketing strategies.
● Maintained current knowledge of competitor data, market trends, and industry developments.
● Actively nurtured relationships within the surrounding community to promote the retirement home, generating leads and raising awareness of referral bonuses through initiatives such as open houses and lunch-and-learn sessions. Associated Hebrew Schools 2015 - 2022
Netivot Hatorah Administrative Coordinator 2018 – 2022 Danilack Administrative Coordinator 2015 – 2018
● Managed school office operations, including answering phones, responding to emails, and greeting visitors.
● Assisted school leadership with scheduling, preparing documents, and handling correspondence and school records.
● Served as a liaison between staff, parents, students, and external organizations, ensuring clear communication of school policies, events, and important announcements.
● Supported the admissions process by managing inquiries from prospective families and handling application paperwork.
● Assisted with organizing and coordinating school events, field trips, and extracurricular activities, including coordinating with vendors, arranging transportation, and ensuring all logistical aspects were covered.
● Provided human resources support by assisting in staff recruitment, scheduling interviews, maintaining personnel records, and onboarding new employees. EDUCATION
● Bachelor of Arts – Honours in Psychology, York University 1992
● Bachelor of Arts in Business and Film, York University 1997 CERTIFICATIONS and TRAININGS
● Scottsdale Arizona Real Estate School 2000 State of Arizona: Notary Public
● Top Sales Director following “Toronto Job Fair” 2009
● Annual Sales & Marketing Training with R.C.I (10 years)