Designer, Branding, Social Media, Video, Art Director

MARCELO D SANCHEZ [ PROBLEM SOLVER + DESIGNER + DIRECTOR + STORYTELLER + MARKETER ]

PORTFOLIO: https://designsofnyc.com ********@************.*** https://linkedin.com/in/designsofnyc 631-***-**** Strategic leader as a creative with 12+ years of global branding, design, and marketing success. Combining strategic design, captivating narratives, and a growth mindset to deliver impactful measurable results. Valued for genuine curiosity, leading to the constant exploring of new ideas and skills. AREAS OF EXPERTISE: Leadership + Cross-functional Collaboration + Creative Strategy + Art Direction + Branding + 360 Campaigns + Copywriting + Paid & Organic Social Media + Logo Design + Content Creation + Typography + Iconography + Illustration + Presentation + Video + Print + Animation + Email Marketing + Web + Direct Mail + Signage + Environmental + Photography + Package + Infographic + Editorial + Motion + Storyboarding + B2B2C + B2B + B2C + CPG + Artificial Intelligence HIGHLIGHTS:

■ Spearheaded design & video content leading to significant revenue growth, including a 2700.91% increase in social media reach.

■ Revamped creative for an entire outreach channel, which reduced Cost Per Acquisition (CPA) from over $1,000 to under $28.

■ Directed all design for global campaigns, contributing to a remarkable 25%+ quarterly revenue growth.

■ Boosted paid social efficiency by over 150% through A/B testing in order to optimize creative. WHY MEDITATE Founder, Head of Creative [ 6/24 - Present ]

■ Developed experimental marketing content, incorporating high-quality video content, to identify and refine the most effective creative for engaging niche audiences.

■ Designed and deployed the website (whyshouldimeditate.com) within 2 days, integrating brand-consistent visual assets and a seamless user experience.

■ Developed the WhyMeditate app from concept to launch, utilizing self-taught development skills to create a user-friendly experience.

■ Successfully gathered hundreds of emails for the prelaunch, demonstrating significant user interest and engagement. MOMENTS TO INK Director of Creative, Brand Marketing [ 10/22 - Present ]

■ Maximized organic social media marketing by collaborating with clients, creating personalized videos with specific visuals from their lives, resulting in a significant 2700.91% increase in reach, in result gaining a similar lookalike audience through their followers.

■ Lead all digital design projects from concept to completion for the company, managing the entire process, including all branding, video, photoshoots, marketing, organic/paid social ads, photo retouching, visual asset creation, while aligning it to the copy on each client’s story. DAILYPAY, INC. Lead Design & Marketing of Growth [ 1/22 - 10/22 ]

■ Ran creative for impactful B2B2C partnership campaigns with global giants like McDonald’s, Dick’s Sporting Goods, and Target, contributing to a remarkable 25%+ quarterly revenue growth.

■ Directed cross-functional teams through high-impact marketing campaigns, while orchestrating the curation of impactful creative, which played a pivotal role in the company surpassing the yearly target of $168,000,000.

■ Led the revamp of the entire outreach channel, achieving a 97.2% improvement in efficiency by reducing Cost Per Acquisition (CPA) from over $1,000 to under $28 through innovative creative and messaging optimization.

■ Boosted paid social efficiency through A/B testing creative by over 150%, continually optimizing and decreasing the Cost Per Click (CPC).

■ Orchestrated a team to curate and execute a dynamic array of marketing materials, adhering to both brand guidelines and strict banking regulations, which rapidly grew brand awareness and user engagement across diverse channels. ONESHOT APP, INC. Creative Director, Lead Brand & Product Designer [ 1/20 - 1/22 ]

■ Led all digital design projects from concept to completion for the brand, managing the entire process, including site banners, emails, display ads, product pages, SEO pages, pitch decks, and various presentations.

■ Responsible for creative direction, web/app design, and overall branding targeting ONESHOT’s contemporary demographic.

■ Infused ONESHOT brand into animations and videos, driving a significant increase in user engagement during the teaser phase.

■ Conducted extensive research on the target audience, shaping the product's design and ensuring a user-centric approach. ARTEK CREATIVE, INC. Creative Director, Lead Brand & Marketing Designer [ 1/19 - 1/20 ]

■ Spearheaded a full-scale rebrand for Artek Creative, Inc., a trailblazing agency with 20+ years of industry leadership, revitalizing its identity and producing creative for global brands such as MLB, NBA, ESPN, Pepsi, Adidas, UFC, alongside various wellness companies, eCommerce platforms and startups.

■ Transformed Artek's creative landscape with innovative video and motion design in paid social media marketing, significantly increasing client engagement, following, and credibility in the competitive design industry.

EDUCATION: Bachelor of Fine Arts, Long Island University CW Post Commercial Digital Art & Design CPGA : 3.95

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