Email Marketing Account Manager

Matthew Necroto

Manager of Email Marketing and CRM

813-***-**** • ***********@*****.***

Experience

United States Holocaust Memorial Museum - September 2022 - March 2023

●Manage internal client email needs for Center for the Prevention of Genocide, Stay Connected Digest, and Facebook Live

●Primary architect on migrating email needs from Mailchimp service to Send in Blue service for all USHMM clients

Marketopia - Email Marketing Manager - October 2018 - September 2022

●Manage roughly 50 client portals across Hubspot, Sharpspring, Honey CRM, Contact Science, Mindmatrix platforms

●Lead client migration and CRM construction for all clients into Sharpspring, June 2020

●Create templates, workflows, list maintenance, compliance standards, landing pages, and emails for MSP, SAP, and vendor clients, as well as Marketopia, and 4U2GROW conferences

●Hand code email templates for third party deploy using email friendly HTML

●Manage all email deploy schedules

●Manage all databases for efficiency, compliance, maintenance, and list criteria

●Strategize, design, create, deploy, and report on 100-130 deploys per month

●Manage seven member Newsletter Committee, and lead the monthly dynamic Marketopia Newsletter email

●Manage one direct report and one system provided specialist

MarineMax - Manager of Email Marketing - November 2015 - September 2018

●Create templates, workflows, and emails for 63 stores and national campaigns for MarineMax, MarineMax Vacations, Newcoast Financial Services, Aquila, and Galeon

●Created, migrated, and/or managed multiple Hubspot portals

●Hand coded all email templates and dynamic Hubspot templates

●Created automations designed to manage unengaged contacts, vacation preparations, and data maintenance

●Strategized, created, deployed, and reported on roughly 40 marketing emails per week

Proforma - Internet Marketing Specialist - March 2015 - October 2015

●Created marketing campaigns for Proforma New Owner Development, including magazine advertising and brochures

Ultimate Medical Academy – Marketing Specialist - January 2013 – January 2015

●Created responsive and dynamic emails, templates and email marketing campaigns in Exact Target, sending up to 15 million ABHES and CAN-SPAM friendly emails annually.

●Managed and maintain email marketing systems for Conversion Partner companies Complete Conference Management, National Massage Therapy Institute, Global Education Group and Career Online High School

Education

New York Institute of Technology - May 1995 SUNY Farmingdale - May 1993

Bachelor’s Degree – Advertising Associates Degree - Advertising Art & Design

Contact this candidate