Creative Director

John Henry Harold

443-***-**** • johnhenryharold.com • ***************@*****.*** • Clarksville, MD • LinkedIn Profile Visionary Creative Director with a proven history of spearheading innovative initiatives and driving brand elevation. Proven success in translating creative ideas into high-performance outcomes. Innovative leadership style: expert at leading and influencing teams to ensure high levels of performance. skilled in formulating and implementing innovative solutions to branding and business challenges. Ability to cultivate strong alliances with clients, peers, and leadership. Known for developing resonant brands and crafting unique marketing approaches to reach target audiences. Passion for pushing boundaries of artistic expression and contributing to dynamic work environments.

PROFESSIONAL EXPERIENCE

CVO/CREATIVE DIRECTOR - Renegade Communications, Hunt Valley, Maryland 2021 – Present Spearhead creative vision and manage teams across all Renegade Companies, specializing in brand development, social media, digital gamification, direct mail fundraising, and employee engagement. Oversee performance plans for creative and production teams. Elevate creative processes to superior level, fostering innovation and pushing boundaries of artistic expression.

• Manage digital marketing team of four, steering creation and development of innovative gamification projects for training, incentives, coaching, culture, product knowledge, skill development, and live on-site events.

• Lead team of designers, writers, and account team members in crafting marketing strategy and advertising campaigns for diverse markets.

• Direct video production team creating tailored videos for broadcast, social, and advertising campaigns.

CREATIVE DIRECTOR - Ratner Companies, Vienna, Virginia 2007 – 2020 Created and executed operational and production budgets for six brands, ensuring fiscal responsibility and optimal resource allocation. Managed internal creative services team, overseeing their performance evaluations and career development. Successfully extended brand influence to 1,000 locations nationwide through strategic digital content programs.

• Pioneered and executed digital content messaging and strategy for all Ratner Companies brands, covering Hair Cuttery, Bubbles, Salon Cielo, Salon Plaza, and Cibu International with collective annual sales average of $480M.

• Directed and produced multi-media photo and video productions to enhance brand visibility and engagement across various channels.

• Implemented branded Point of Purchase (POS) programs, incorporating in-store displays, decor items, multiple website updates, digital email programs, and social media content refreshed every six weeks.

• Elevated brand preference and awareness within target customer base by an impressive 38% during my tenure.

FOUNDER/CREATIVE DIRECTOR - Ground Zero Creative, Ellicott City, Maryland 1996 – 2007 Directed an agency using Zero-Based Marketing principals with a focus on apparel, footwear, high-tech, and financial markets.

AWARDS AND RECOGNITION

Award of Excellence – Communication Arts Magazine USA American Design Award for Graphic Design Baltimore Addy Citation of Excellence Award Best in Baltimore Addy Award The Advertising Club of Metropolitan DC The Francis W. Hatch Award for Creative Excellence AIGA/Baltimore Print Regional Design Show Award

CORE COMPETENCIES

Creative & Marketing Strategy Brand Development & Growth Innovation Management Multichannel Campaigns Team Leadership Project Management Adobe Suite Digital Marketing Market Research & Analysis Photography/Cinematography

REFERENCES

Use this link for a 360-degree view of references from peers, leaders, direct reports, and vendors: https://johnhenryharold.com/references

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