Marketing Manager Growth

NDOMB ROSYTA LAURENCE PATRICIA

Growth Marketing Manager Customer Retention Data Analysis

******************@*****.*** linkedin.com Cameroon SUMMARY

With over 3 years of experience in growth marketing, I specialize in customer retention, data analysis, and optimizing marketing strategies to drive business growth. My career highlights include leading a team to revamp the customer onboarding process, significantly improving retention rates, and implementing successful SEO and content marketing strategies that substantially increased organic search traffic and lead generation.

EXPERIENCE

Growth Marketing Manager

World Wide International Business

2024 - Present Akwa,Cameroon

Developed and executed a comprehensive retention strategy, resulting in a 25% increase in customer lifetime value through personalized marketing campaigns. Led the analysis and segmentation of customer data to identify high-value targets for retention and upsell campaigns, increasing average order value by 20%.

Collaborated with product and sales teams to create and implement a referral program that boosted referral rates by 15%.

Managed a budget of $500k for paid media campaigns, optimizing spend across channels to achieve a 30% improvement in ROI. Implemented A/B testing frameworks for all digital marketing campaigns, leading to a 10% improvement in conversion rates across the board. Negotiated with vendors to secure cost-effective marketing tools and services, saving the company over $100k annually.

Digital Marketing Specialist

StarTimes

2022 - 08/2024 Akwa,Cameroon

Executed inbound marketing strategies that increased web traffic by 40% and lead generation by 50%.

Managed social media platforms, resulting in a 120% increase in engagement and a 100% increase in followers within one year.

Coordinated with the sales team to develop sales enablement materials, leading to a 20% increase in sales conversions.

Utilized Google Analytics and other data analysis tools to track campaign performance and adjust strategies accordingly.

Designed and implemented a content marketing strategy that positioned the company as a thought leader in its industry.

Community Manager

LP production

2020 - 10/2022 Akwa,Cameroon

Assisted in the development and execution of marketing campaigns that resulted in a 20% increase in market share.

Supported the marketing team in organizing events and webinars, leading to a 30% increase in participant engagement.

Contributed to the creation of marketing materials, including brochures and email campaigns, enhancing brand visibility.

Conducted market research to gather insights on industry trends and customer preferences, informing future marketing strategies. EDUCATION

training in digital marketing and communication.

LocalHost Academy - Centre de Formation aux Métiers du Digital 2019 - 2020 Douala, Cameroon

Bachelor's degree in mathematics and life and earth sciences Institut jean paul 2

2018 - 2019 Douala, Cameroon

SKILLS

Customer Retention Strategies

Email Marketing SEO & Content Strategy

Social Media Management

Data Analysis & Segmentation A/B Testing

Budget Management Vendor Negotiation

Sales Enablement Google Analytics

CERTIFICATION

Advanced SEO Strategies

An in-depth course on search engine optimization

techniques and strategies, provided domestika

Email Marketing Mastery

Comprehensive training on crafting high-conversion email marketing campaigns, offered by coursera

PASSIONS

Digital Storytelling

I have a passion for telling compelling stories

through digital media, which drives engagement

and builds brand loyalty.

Data-Driven Marketing

Fascinated by the power of data in shaping

marketing strategies and making informed

decisions to drive growth.

LANGUAGES

French

Native

English

Advanced

KEY ACHIEVEMENTS

Boosted Customer Retention

Led a cross-functional team to revamp the

customer onboarding process, increasing

retention rates by 25% within the first year.

Increased Lead Generation

Implemented a new SEO and content marketing

strategy that increased organic search traffic

by 50%, leading to a 35% rise in qualified leads.

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