Communications Specialist Digital Marketing

GALINA SLEZINGER

DIGITAL MARKETING WEB CONTENT MANAGER

NORWOOD, MA 02062

617-***-**** *.*********@*******.*** linkedin.com/in/galina-slezinger-boston-ma

PROFESSIONAL SUMMARY

Accomplished marketing professional with a robust background in digital strategy, communication programs, marketing, interactive design, web development, research, and user experience. Demonstrated ability to effectively oversee multiple projects, utilizing a blend of strategic marketing insight and technical expertise.

Areas of Expertise

Communications Management

Campaign Management

Web Content & CMS Management

Content Creation

SEO, Data Analytics & Assessment

UX/UI Design

B2B & B2C Marketing

Executive Collaborations

Career Highlights

Communications Strategy: Single-handedly developed numerous original communication strategies for Neurology Department at Brigham and Women’s Hospital. Managed President’s hospital-wide internal email campaigns (over 40K subscribers), hospital’s campaign landing pages, microsites, and home page promotions to drive user engagement and conversions. Marketing Industry: 18+ years developing and executing comprehensive digital marketing strategies, incorporating various digital channels, measurement and analytics, content strategy, execution and optimization. CMS Management: 16+ years managing large-scale web sites, 2-year redesign project (5000+ web pages).

PROFESSIONAL EXPERIENCE

DIGITAL MARKETING CONSULTANT, Norwood, MA 4/2024 - Present Freelance

Providing digital strategy, digital communications, content development, design and development of web sites, SEO strategies, analytics, maintenance of existing sites and media management.

SANTANDER BANK, Boston, MA 11/2021 – 4/2024

Web Content Manager

• Managed front-end web development for https://www.santanderbank.com/ and product sites.

• Oversaw day-to-day CMS maintenance and coordinated CMS functionality changes with back-end developers.

• Managed UX designs to create intuitive, visually appealing, and user-friendly interfaces.

• Designed and developed marketing campaign landing pages, home page promotions and microsites.

• Implemented SEO strategies in conjunction with engaging content to enhance site traffic and user engagement.

• Coordinated the timed release of press releases and public announcements using Optimizely.

• Maintained UI flow, adhered to technical standards, ensured web content compliance with regulatory standards and legal requirements.

• Evaluated Salesforce for campaign optimization, enhancing marketing and sales alignment to maximize ROI.

• Conducted audits of content and drove broken links from 7% to 0%. BRIGHAM & WOMEN’S HOSPITAL, Boston, MA 2008 –2022

Communications & Web Specialist, Department of Neurology (05/2019 – 05/2022)

• Managed and fulfilled external and internal communications and digital marketing efforts for the department, including direct mail.

• Managed and curated web content related to medical discoveries and editorial schedules. Produced key messages.

• Developed annual report, working with research leadership, developers and vendors.

• Identified and wrote news stories with senior leadership, managed video shoots, recordings, and video editing.

• Created and managed Twitter/X account #BWHNeurology, implemented innovative Social Media communications tactics and long-term planning strategies for content creation.

• Front-end web development for https://www.brighamandwomens.org/neurology and department intranet. GALINA SLEZINGER PAGE 2

• Developed new landing pages, clinical service pages, and home page promotions.

• Created, optimized and executed neurology weekly internal and external email marketing campaigns.

• Developed and analyzed reports: SEO Analysis, Google Analytics, Constant Contact Analytics, and Twitter Analytics.

• Supervised personnel reports, training, performance reviews, and managed their projects.

• Managed global and local events.

Senior Digital Producer, Office of Strategic Communication (12/2012 – 05/2019)

(previously Department of Marketing and Planning)

• Managed responsive UX redesign project (5000+ pages), led a collaborative effort between marketing and IT departments to streamline the project.

• Managed front-end web development for www.brighamandwomens.org and intranet.

• Utilized list management to streamline content updates and ensure timely publication of digital content.

• Developed and executed hospital-wide internal e-newsletters.

• Provided training, managed user access, TeamSite manipulation, and database design (75+ users).

• Developed novice training instructions, training administration, training documentation, and developer tools.

• Directed QA testing in conjunction with IS developers.

• Planned, designed, and constructed site architecture for the UX redesign project.

• Utilized and generated reports from Google Analytics, Lyris Analytics, and optimized SEO strategies. Web Developer and Coordinator, Department of Marketing and Planning (11/2008 – 12/2012)

• Managed front-end web development for www.brighamandwomens.org.

• Developed and executed effective online hospital marketing campaigns and e-newsletters.

• Provided project management and development - new content, new hospital sites, new landing pages, clinical service pages, home page promotions, and videos.

• Provided training, managed user access, TeamSite manipulation, and database design (300+ users).

• CMS System Upgrade 2016 – Managed QA testing and training material development.

• Web site redesign project 2010 and 2013 implementation.

• Presented “Image Editing” training session to CMS users. Additional Professional Experience

MASSACHUSETTS GENERAL HOSPITAL, Boston, MA

Internet Applications Developer and Program Coordinator, Neurology Department

• Re-designed neurology web site http://www.massgeneral.org/neurology/index.asp and sub-division web sites, conducted usability studies on the effectiveness of such interfaces.

• Planned, designed, developed, and maintained numerous web sites including www.mghmind.org, www.madrc.org, www.partnersneurology.org, http://neuro-www.mgh.harvard.edu/~dystonia/, and www.a2apd.org.

• Managed global and local events.

Specializing in Technological Platforms

• Technical: SiteImprove, Optimizely, Salesforce, SurveyMonkey, Microsoft Forms

• SEO Tools: Google Analytics, Urchin

• E-mail Marketing: Constant Contact, MailChimp, Lyris, Uberflip

• Project Management Software: Panorama, Confluence, Teams, SharePoint, Workplace

• Design Software: Figma, Adobe Creative Cloud 2024, Adobe Premiere Pro

• Content Management Systems: Liferay, OpenText, WordPress, Wix, Square, Carousel

• Web Development: HTML, CSS, XML, JavaScript and

ActionScript, HTML5, Bootstrap

E DUCATION

Bachelor of Science, Business Administration (Marketing), NORTHEASTERN UNIVERSITY, Boston, MA Web development software courses, NEW HORIZONS, Boston, MA

Contact this candidate