MARYANN MARIN
** ***** ********* · Newport, RI, *2840
401-***-**** · *******@***.***
MARKETING & SALES LEADER
Dynamic, award-winning marketing & sales professional with a solid portfolio of success significantly enhancing bottom lines for diverse businesses across the healthcare industry. Instrumental in launching start-up operations and turning around underperforming territories and companies through innovative marketing and branding strategies. Experience includes pharmaceutical industry and healthcare services with established, profitable physician, hospital and assisted/rehab relationships. Skilled contract negotiator and strong closing skills --expertise include:
Territory Management · Business Development · Key Account Management
· Home Health Care and Skilled Nursing Communities Sales
Marketing & Branding Initiatives · Presentations
Contract Negotiations · Business Proposals · Project Management
Networking · Client Relations · Operational Turn-Arounds · Start-up Operations
Customer Service · Public Speaking · Special Event Coordination
PROFESSIONAL EXPERIENCE
H&R BLOCK- Kansas City, MO January 2024 - May 2024 (Seasonal) 2014, 2015, 2016
National Tax Preparation Company
Client Service Professional/ Customer Service
Responsible for helping customers by providing product and service information and resolving technical issues such as handling customer inquires and complaints, providing information about products and services, troubleshoot and resolve product issues and concerns. Document and update customer records based on interactions and appointment setting
.
VISITING REHAB AND NURSING SERVICES- Mansfield, Mass 2020-2021
Home healthcare Agency (VNA Medicare Certified)
Community Liaison- Business Development- Eastern Massachusetts
Business Plan to develop new referral relationships and manage existing customers which included case managers, social workers, service coordinators, physicians and nursing staff to increase territory profitability through marketing company’s skilled nursing, ABI/MFP waiver services and outpatient therapy services to Medicare, Mass Health and other insurance payors
Key Contributions:
Built a concise territory Database
Participated in quarterly and annual evaluation of patients Plan of Care and VRNS Services
Increased territory referral base and profitability 98% by effective, consultive selling and closing skills
SYNEOS HEALTH INC-Somerset, New Jersey- 2018-2019
National Pharmaceutical Research and Commercial Organization
Diabetes Sales Specialist- Business Development and Sales
Responsible for marketing Innovative Life Scan ( Johnson & Johnson Company) One Touch brand portfolio of blood glucose monitoring products (meters and strips) to Endocrinologists and Primary Care Physicians in a tri-state territory.
Key Contributions:
Goal Attainment of 105% for 2018 Sales Business Plan: First Quarter
Ranked among Top sales achievers in Q1(#15) and Q2 (#6) regionally and nationally
Award and recognition Ranked No.2 in Region for new product sales contest
Managed and serviced designed accounts by effective consultative selling skills and precise product knowledge to drive business results and build support for the LifeScan products
BROOKDALE HOME HEALTH – Lincoln, RI - 2016-2017
National Home Health Agency (VNA Medicare Certified)
Home Health Sales Representative – Business Development
Introducing, educating and marketing a new national Brookdale Home Health Company (Medicare Certified) Services to the Rhode Island medical community which includes primary care physicians, specialty groups, hospitals, nurses, care managers, social workers, insurance companies and assisted living, skilled, and Rehab communities. Establishing new markets and building long term relationships with key referral sources. Ensuring continuity of care and smooth interaction between all involved in patient care activities. Develop home health programs in the general community
Key Contributions
130% goal achievement for new referrals and accounts during first year with start-up company
Develop sales plans and networking programs to promote and increase referral base and profits
Established profitable referral relationships with key decision makers at hospitals assisted, skilled communities and physician offices
Turned around a very dissatisfied referral source which exclusively used one competitor. Through persistence and interpersonal skills able to build a trusting relationship which generated profitable, consistent Medicare referrals
FOOT AND ANKLE INSTITUTE OF NEW ENGLAND - Warwick, RI- 2013-2016
Large Podiatry Practice with offices in Rhode Island and Massachusetts
Business Development and Sales Specialist
Conducted market research and prepared/updated sales strategies for promoting podiatric services according to latest market status/trend and service features. Sales and presentations to primary care and all physician specialties practices in Rhode Island and Southeastern Massachusetts. Evaluated market needs, discovered potential opportunities and identified new sales channels to improve/enlarge practice’s referral base in a competitive medical marketplace.
Key Contributions:
Increased the physician referral base by delivering customer focused sales presentations which identify and addressed client’s needs and requirements (150%)
Maintained close working relationships with both existing and new referral clients
Created a customer referral interaction database for marketing
Exceeded sales goals and instituted new marketing tools and programs
Increased sales in southeastern Massachusetts dramatically which lead to company expansion and new office locations
INDEPENDENT BUSINESS CONSULTANT- Rhode Island 2010-2012
Small Business Consultant
To assist small business owners improve business operations, product promotions and sales effectiveness by assessing client requirements, market trends, company needs and capabilities:
Created business plans with attainment markers for profitability for business owners
Established marketing and sales programs fro product promotion and sales strategies to create and maintain profitable, stable client bases
KEY CONTRIBUTIONS
Evaluated market needs, discovered potential opportunities and identified new sale markets to meet/improve sales goals and profitability
Monitored customer satisfaction, addressed issues and provided solutions
Developed sales strategies and lead programs to promote business and profits
EDUCATION
Bachelor of Arts in Political Science ~ University of Connecticut, Storrs, Connecticut
Graduate Studies Education~ Central Connecticut University, Connecticut
Paralegal Certificate ~ Boston University, Boston, Massachusetts
Courses, Electronic Health Record~ New England Tech, E. Greenwich, RI
Real Estate Broker license- Rhode Island